As of October 2, 2026, 3,331 wealth management firms, including broker-dealer firms, based in California reported $1.7 trillion in regulatory assets under management; the largest by assets was Edelman Financial Engines, with $326.3 billion.
Showing all wealth firms, including wirehouses and broker-dealer firms. Independent RIAs only
Capital Group Private Client Services, Inc.Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.
Kingswood Wealth Advisors, LLCBroker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.
Kingswood Wealth Advisors, LLCBroker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.
Capital Group Private Client Services, Inc.Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.
Charles Schwab & Co., Inc.Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.
Sofi Wealth LLCBroker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.
Robinhood Asset ManagementBroker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.
Albert Investments, LLCBroker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.
Schwab Wealth Advisory, Inc.Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.
Robinhood Asset ManagementBroker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.
X Advisors, LLCBroker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.
Williams & Novak Wealth Management, LLCBroker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.
Sofi Wealth LLCBroker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.
Robinhood Asset ManagementBroker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.
Albert Investments, LLCBroker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.
Wealth firms with the most advisory staff, including broker-dealer firms in California, top 10
Rank
Firm
City
Most advisory staff
1
Charles Schwab & Co., Inc.Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.
Schwab Wealth Advisory, Inc.Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.
Independent Financial Group, LLCBroker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.
Centaurus Financial, Inc.Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.
Planmember Securities CorporationBroker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.
Wedbush Securities Inc.Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.
Capital Group Private Client Services, Inc.Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.
Wealth firms with the most CFP professionals, including broker-dealer firms in California, top 10
Rank
Firm
City
Most CFP professionals
1
Charles Schwab & Co., Inc.Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.
Schwab Wealth Advisory, Inc.Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.
Independent Financial Group, LLCBroker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.
From the SEC's yearly files: SEC-registered wealth firms based in California, from October 2018, each snapshot classed from its own Form ADV answers.
FirmsSEC-registered wealth firms, including broker-dealer firms. 9 snapshots, October 1, 2018 to October 2, 2026.Firms, SEC-registered wealth firms, including broker-dealer firms in California, in each snapshot from October 1, 2018 to October 2, 2026.Data table
Firms
As of
Firms
October 1, 2018
830
October 1, 2019
849
October 1, 2020
883
October 4, 2021
943
October 3, 2022
969
October 5, 2023
957
October 1, 2024
981
September 2, 2025
987
October 2, 2026
1,137
Regulatory assets under managementSEC-registered wealth firms, including broker-dealer firms. 9 snapshots, October 1, 2018 to October 2, 2026.Regulatory assets under management, SEC-registered wealth firms, including broker-dealer firms in California, in each snapshot from October 1, 2018 to October 2, 2026.Data table
Regulatory assets under management
As of
Regulatory assets under management
October 1, 2018
$908.8 billion
October 1, 2019
$965.7 billion
October 1, 2020
$821.7 billion
October 4, 2021
$966.8 billion
October 3, 2022
$1.1 trillion
October 5, 2023
$960.6 billion
October 1, 2024
$1.3 trillion
September 2, 2025
$1.3 trillion
October 2, 2026
$1.6 trillion
Client accountsSEC-registered wealth firms, including broker-dealer firms. 9 snapshots, October 1, 2018 to October 2, 2026.Client accounts, SEC-registered wealth firms, including broker-dealer firms in California, in each snapshot from October 1, 2018 to October 2, 2026.Data table
Client accounts
As of
Client accounts
October 1, 2018
4,928,557
October 1, 2019
5,516,521
October 1, 2020
5,009,451
October 4, 2021
7,301,822
October 3, 2022
7,176,116
October 5, 2023
8,459,826
October 1, 2024
10,429,409
September 2, 2025
10,017,750
October 2, 2026
10,660,524
Median firm size (RAUM)SEC-registered wealth firms, including broker-dealer firms. 9 snapshots, October 1, 2018 to October 2, 2026.Median firm size (RAUM), SEC-registered wealth firms, including broker-dealer firms in California, in each snapshot from October 1, 2018 to October 2, 2026.Data table
Median firm size (RAUM)
As of
Median firm size (RAUM)
October 1, 2018
$241.8 million
October 1, 2019
$230.1 million
October 1, 2020
$258.2 million
October 4, 2021
$274.2 million
October 3, 2022
$300.8 million
October 5, 2023
$260.3 million
October 1, 2024
$287.6 million
September 2, 2025
$315.8 million
October 2, 2026
$304.3 million
The market in California now
Headline figures
Headline figures, as of October 2, 2026
Measure
All wealth firms
SEC-registered
State-registered
Firms
3,331
1,137
2,194
Regulatory assets under management
$1.7 trillion
$1.6 trillion
$54.0 billion
Accounts
10,798,445
10,660,524
137,921
Clients
14,505,326
14,406,314
99,012
Employees
55,355
52,017
3,338
Advisory employees
19,476
16,671
2,805
Investment adviser representatives
23,239
20,297
2,942
Median RAUM
$59.6 million
$304.3 million
$22.6 million
Average RAUM
$601.4 million
$1.5 billion
$32.2 million
Firms by size
Advisers grouped by regulatory assets under management.
Firms by size, as of October 2, 2026
Measure
All wealth firms
SEC-registered
State-registered
Firms under $100 million
1,674
43
1,631
RAUM of firms under $100 million
$49.7 billion
$1.3 billion
$48.3 billion
Firms $100 million to $250 million
454
411
43
RAUM of firms $100 million to $250 million
$73.1 billion
$68.2 billion
$4.9 billion
Firms $250 million to $500 million
286
286
0
RAUM of firms $250 million to $500 million
$99.6 billion
$99.6 billion
$0
Firms $500 million to $1 billion
165
164
1
RAUM of firms $500 million to $1 billion
$114.6 billion
$113.8 billion
$762.6 million
Firms $1 billion to $5 billion
149
149
0
RAUM of firms $1 billion to $5 billion
$297.7 billion
$297.7 billion
$0
Firms $5 billion to $10 billion
18
18
0
RAUM of firms $5 billion to $10 billion
$132.2 billion
$132.2 billion
$0
Firms $10 billion and up
24
24
0
RAUM of firms $10 billion and up
$898.9 billion
$898.9 billion
$0
Concentration
How much of the market the largest advisers hold.
Concentration: all wealth firmsAs of October 2, 2026.
Measure
Bar
Value
Top 10 share of RAUM
42.1%
Top 100 share of RAUM
72.2%
Concentration, as of October 2, 2026
Measure
All wealth firms
SEC-registered
State-registered
Top 10 share of RAUM
42.1%
43.5%
3.9%
Top 100 share of RAUM
72.2%
74.7%
20.3%
How advisers are paid
Share of advisers reporting each form of compensation on Form ADV Item 5.E. A firm can report several.
How advisers are paid: all wealth firmsAs of October 2, 2026.
Measure
Bar
Value
Charge a percentage of assets
89.8%
Charge hourly fees
51.7%
Charge subscription fees
1.7%
Charge fixed fees
57.3%
Receive commissions
2.0%
Charge performance-based fees
9.3%
Other compensation
8.2%
How advisers are paid, as of October 2, 2026
Measure
All wealth firms
SEC-registered
State-registered
Charge a percentage of assets
89.8%
96.2%
86.5%
Charge hourly fees
51.7%
49.7%
52.7%
Charge subscription fees
1.7%
1.3%
1.8%
Charge fixed fees
57.3%
64.5%
53.6%
Receive commissions
2.0%
1.9%
2.1%
Charge performance-based fees
9.3%
9.7%
9.2%
Other compensation
8.2%
8.4%
8.1%
Custody
Advisers reporting custody of client cash or securities on Form ADV Item 9.
Custody, as of October 2, 2026
Measure
All wealth firms
SEC-registered
State-registered
Have custody
22.2%
51.4%
7.2%
Broker-dealer and other affiliations
From Form ADV Items 6 and 7.
Broker-dealer and other affiliations, as of October 2, 2026
Measure
All wealth firms
SEC-registered
State-registered
Broker-dealer affiliated
4.3%
7.5%
2.6%
New firms and successions
New registrations and firms reporting that they succeeded to another adviser's business (Form ADV Item 4).
New firms and successions, as of October 2, 2026
Measure
All wealth firms
SEC-registered
State-registered
New registrations
332
135
197
Successions
No data
0
No data
Other measures
Other measures, as of October 2, 2026
Measure
All wealth firms
SEC-registered
State-registered
Firms reporting RAUM
2,770
1,095
1,675
Discretionary RAUM
$1.5 trillion
$1.5 trillion
$44.0 billion
CFP professionals
5,575
4,810
765
25th percentile RAUM
$15.3 million
$170.7 million
$6.7 million
75th percentile RAUM
$224.4 million
$662.4 million
$51.0 million
90th percentile RAUM
$658.3 million
$1.9 billion
$78.5 million
Average account size
$154,264
$151,193
$391,619
Offer financial planning
73.0%
81.3%
68.7%
RAUM growth, one year
No data
20.1%
No data
As of October 2, 2026. Definitions of every measure are on the methodology page.