SEC-registered wealth management firm Broker-dealer affiliated
Sofi Wealth LLC
As of its Form ADV filed July 31, 2026, Sofi Wealth LLC, an SEC-registered, broker-dealer affiliated wealth management firm in San Francisco, California, reported $2.0 billion in regulatory assets under management across 290,887 accounts, ranking #98 among all wealth firms in California by assets.
Registration
- Main office
- San Francisco, CA
- Registration
- SEC-registered, Approved
- CRD number
- 167958
- SEC file number
- 801-78185
- Registered since
- June 14, 2013
- Latest Form ADV filing
- July 31, 2026
- Organized as
- Limited Liability Company
- Fiscal year ends
- December
- Other offices
- 4
Key figures
- Regulatory assets under management
- $2.0 billion
- Discretionary
- $2.0 billion (100.0%)
- Non-discretionary
- $0
- Accounts
- 290,887 (290,887 discretionary)
- Clients
- 261,620, approximate as reported
- Employees
- 114
- Advisory staff
- 15 performing investment advisory functions
- Average account
- $7,038
- Asset growth, 1 year
- 38.8% (from $1.5 billion a year earlier)
- Asset growth, 3-year annual rate
- 45.0% (from $671.3 million three years earlier)
- Asset growth, 5-year annual rate
- 31.4% (from $523.2 million five years earlier)
- Client growth, 1 year
- -3.7% (from 271,719)
Broker-dealer affiliated. The firm is affiliated with a bank (Item 7.A(8)) that is part of a group with a broker-dealer (Item 7.A(1)) or controlled by a public company (Schedule D, Item 10.A). It is ranked among all wealth firms, the directory's view that includes wirehouses and broker-dealer firms, not in the main lists of independent RIAs. How firms are classed.
Growth rates come from the SEC's yearly snapshots and are left blank when the years are not comparable.
Rankings
Among all wealth firms, including wirehouses and broker-dealer firms.
Assets over time
Data table
| As of | RAUM |
|---|---|
| October 1, 2013 | $0 |
| October 1, 2014 | $0 |
| October 1, 2015 | $0 |
| October 3, 2016 | $3.0 million |
| October 2, 2017 | $12.2 million |
| October 1, 2018 | $43.5 million |
| October 1, 2019 | $105.6 million |
| October 1, 2020 | $202.9 million |
| October 4, 2021 | $523.2 million |
| October 3, 2022 | $642.1 million |
| October 5, 2023 | $671.3 million |
| October 1, 2024 | $943.5 million |
| September 2, 2025 | $1.5 billion |
| October 2, 2026 | $2.0 billion |
Clients and services
Client mix
| Measure | Bar | RAUM |
|---|---|---|
| Individuals (other than high net worth) 254,000 clients | $2.0 billion | |
| High net worth individuals 20 clients | $32.4 million |
How the firm is paid
- A percentage of assets under management
Advisory services
- Financial planning
- Portfolio management for individuals or small businesses
- Publication of periodicals or newsletters
- Educational seminars or workshops
Financial planning clients (Item 5.H): 7500.
Wrap fee program sponsor or portfolio manager: yes.
Other business, affiliations and custody
Other business activities (Item 6.A)
None reported.
Financial industry affiliations (Item 7.A)
- Broker-dealer
- Other investment adviser
- Banking or thrift institution
- Insurance company or agency
Custody (Item 9)
The firm reported no custody of client cash or securities.
Investment adviser representatives
- IARs registered with the firm
- 110
- Also registered through a broker-dealer
- 108
- Employees who are IARs (Form ADV 5.B(3))
- 114
Designations held by the firm's IARs: CFP 11, CFA 2, ChFC 2.
Between 42 and 51 of the firm's 110 IARs are registered in jurisdictions that require IAR CE. The source counts registrations by jurisdiction, and many IARs are registered in more than one, so the exact number is not knowable from it. IAR CE requirements by state.
Counts only. AdvisorIQ does not list individual people.
Disclosures
On Form ADV Item 11 the firm answered yes to 4 disclosure questions. See the detail on IAPD.
Succession and acquired firms
On Form ADV Item 4 the firm did not report succeeding to another adviser's business.
Similar-sized firms in California
| Firm | City | RAUM |
|---|---|---|
| Natural Investments | Windsor | $2.0 billion |
| Fairview Capital | Greenbrae | $2.0 billion |
| Madison Avenue Securities, LLC | San Diego | $2.0 billion |
| JSF Financial, LLC | Los Angeles | $2.0 billion |
| HCR Wealth Advisors | Los Angeles | $2.0 billion |
The five wealth firms, broker-dealer affiliated firms included, nearest in regulatory assets with a main office in the same state.
Elsewhere
- Sofi Wealth LLC on IAPD: Form ADV, brochures and disclosure detail.
- Firm website: www.sofi.com/no-cost-financial-planning
- Wealth management firms in California
Firm data as of October 2, 2026, from ia100226.zip. Figures are as the firm reported them; corrections are made on Form ADV and appear after the next monthly reload.
Data as of October 2, 2026, from Form ADV. Sources: SEC registered adviser data (ia100226.zip) and IAPD compilation reports. How the directory is built.