Ranking, Wisconsin
Largest wealth firms by assets under management, including broker-dealer firms in Wisconsin
As of October 2, 2026, Harbour Investments, Inc. ranked #1 in Wisconsin in AdvisorIQ's ranking of largest wealth firms by assets under management, including broker-dealer firms, with $9.6 billion.
Showing all wealth firms, including wirehouses and broker-dealer firms. Independent RIAs only
SEC-registered and state-registered firms that report RAUM, ranked by RAUM. Independent wealth management RIAs are ranked: firms whose individual and high net worth clients hold at least half of their regulatory assets and that offer financial planning or portfolio management for individuals, leaving out broker-dealers, banks and their advisory arms. The all wealth firms view ranks the same way with those broker-dealer affiliated firms added. Asset managers, private fund managers, pension consultants and platform managers are never ranked (see the methodology). RAUM is regulatory assets under management (Form ADV Item 5.F(2)(c)) as reported in each firm's latest Form ADV filing in the data of October 2, 2026, usually as of the firm's last fiscal year end. Firms reporting no RAUM are not ranked. State lists use each firm's main office state, or its registration state when the main office is not public. The US list leaves out firms whose main office is outside the United States. Equal values share a rank and are listed by CRD number.
| Rank | Firm | City | RAUM |
|---|---|---|---|
| 1 | Harbour Investments, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs. | Madison | $9.6 billion |
| 2 | Orgel Wealth Management, LLC | Altoona | $9.5 billion |
| 3 | Annex Wealth Management, LLC | Brookfield | $8.1 billion |
| 4 | Nicolet Wealth Management Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs. | Green Bay | $4.3 billion |
| 5 | North Star Asset Management Inc | Neenah | $3.4 billion |
| 6 | Resonant Capital Advisors, LLC | Madison | $3.0 billion |
| 7 | Gateway Wealth Partners, LLC | Appleton | $2.3 billion |
| 8 | Ellenbecker Investment Group | Waukesha | $2.1 billion |
| 9 | Operose Advisors LLC | Milwaukee | $2.0 billion |
| 10 | Landaas & Company Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs. | Milwaukee | $1.9 billion |
| 11 | KLCM Advisors, Inc. | Milwaukee | $1.9 billion |
| 12 | Iag Wealth Partners, LLC | Waukesha | $1.9 billion |
| 13 | Diversified Management Inc | Milwaukee | $1.9 billion |
| 14 | Schaper Benz & Wise Investment Counsel Inc | Neenah | $1.8 billion |
| 15 | N.E.W. Advisory Services, LLC | De Pere | $1.6 billion |
| 16 | Campbell Newman Asset Management Inc | Milwaukee | $1.4 billion |
| 17 | Isthmus Partners, LLC | Madison | $1.4 billion |
| 18 | Packerland Brokerage Services, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs. | Green Bay | $1.4 billion |
| 19 | Capital Investment Services of America Inc | Milwaukee | $1.3 billion |
| 20 | Madison Partners | Madison | $1.3 billion |
| 21 | Associated Investment Services, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs. | Green Bay | $1.2 billion |
| 22 | Oarsman Capital, Inc | Milwaukee | $1.2 billion |
| 23 | Kerberrose Wealth Management, LLC | Shawano | $1.2 billion |
| 24 | Canopy Wealth Management | Middleton | $1.2 billion |
| 25 | Goldstein Advisors, LLC | Madison | $1.1 billion |
| 26 | Form Wealth Advisors, LLC | Lake Geneva | $1.1 billion |
| 27 | Walkner Condon Financial Advisors LLC | Verona | $1.0 billion |
| 28 | McGlone Suttner Wealth Management, Inc. | Appleton | $1.0 billion |
| 29 | Mbe Wealth Management, LLC | Tomah | $977.1 million |
| 30 | Rosemeyer Management Group | Platteville | $914.0 million |
| 31 | Bernicke Wealth Management Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs. | Altoona | $887.4 million |
| 32 | Milestone Investment Advisors, LLC | Middleton | $877.6 million |
| 33 | Park Capital Management, LLC | Madison | $868.0 million |
| 34 | PJS Investment Management | Cedarburg | $852.0 million |
| 35 | Advisors Management Group Inc | La Crosse | $819.6 million |
| 36 | Copper Harbor Investment Advisors, LLC | Appleton | $805.0 million |
| 37 | Global View Capital Management LLC | Waukesha | $775.2 million |
| 38 | Broadview Financial Management, LLC | Wauwatosa | $699.2 million |
| 39 | Marietta Investment Partners, LLC | Milwaukee | $683.7 million |
| 40 | Leverty Financial Group, LLC | Hudson | $676.8 million |
| 41 | Jacobson & Schmitt Advisors, LLC | Middleton | $676.4 million |
| 42 | Riverwater Partners LLC | Milwaukee | $660.9 million |
| 43 | BKM Wealth Management | Brookfield | $651.8 million |
| 44 | Midwest Professional Planners, Ltd. | Wausau | $649.3 million |
| 45 | Shakespeare Wealth Management, LLC | Pewaukee | $641.9 million |
| 46 | Endowment Wealth Management, Inc. | Appleton | $609.2 million |
| 47 | Drake & Associates, LLC | Waukesha | $607.3 million |
| 48 | Avaii Wealth Management, LLC | Appleton | $602.8 million |
| 49 | Poehling Capital Management, Inc. | Madison | $591.3 million |
| 50 | Richardson Capital Management, LLC | Menomonee Falls | $582.2 million |
| 51 | Winch Financial | Appleton | $580.2 million |
| 52 | Googins Advisors, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs. | Middleton | $565.5 million |
| 53 | Friedlander & Co Inc | Milwaukee | $564.8 million |
| 54 | Enrich Financial Partners LLC | Madison | $556.8 million |
| 55 | Affiliated Financial Advisors Inc | Milwaukee | $541.5 million |
| 56 | Buska Wealth Management, LLC | Wausau | $538.7 million |
| 57 | Uncommon Cents Investing | Janesville | $519.6 million |
| 58 | The Milwealth Group, LLC | Milwaukee | $496.9 million |
| 59 | Arcataur Capital Management LLC | Milwaukee | $469.5 million |
| 60 | John F Suby Wealth Management LLC | Madison | $464.9 million |
| 61 | Charter Capital Management, Inc | Brookfield | $462.2 million |
| 62 | Richmond Investment Services LLC | Mequon | $453.2 million |
| 63 | Blackhawk Capital Partners, LLC | Thiensville | $452.0 million |
| 64 | Geneva Partners, LLC | Lake Geneva | $423.6 million |
| 65 | Kom Wealth Management Group, LLC | Appleton | $407.8 million |
| 66 | Atlatl Advisers | Madison | $392.7 million |
| 67 | Evexia Wealth, LLC | Stevens Point | $386.1 million |
| 68 | T. Anton Investment House, Inc. | Madison | $366.6 million |
| 69 | Envision Financial LLC | Brookfield | $352.9 million |
| 70 | Fortress Planning Group | Pewaukee | $345.3 million |
| 71 | Vestura, LLC | Hobart | $336.7 million |
| 72 | Sentinel Advisory Group, LLC | Middleton | $320.8 million |
| 73 | Tower View Wealth Management LLC | Shorewood | $317.9 million |
| 74 | H. C. Denison Co. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs. | Sheboygan | $310.0 million |
| 75 | Sterling Capital Management Inc | Brookfield | $296.9 million |
| 76 | Wisconsin Capital Management, LLC | Madison | $293.6 million |
| 77 | Sugar Maple Asset Management, LLC | Sister Bay | $291.5 million |
| 78 | Grant Koehler & Levin Ltd. | Mequon | $289.4 million |
| 79 | Brook Capital | Brookfield | $283.3 million |
| 80 | Macco Financial Group, Inc. | Green Bay | $277.8 million |
| 81 | Walleye Partners LLC | Madison | $276.7 million |
| 82 | CWP Private Wealth Management | West Bend | $276.1 million |
| 83 | Cushing Capital Partners, LLC | Delafield | $274.7 million |
| 84 | 1492 Capital Management, LLC | Milwaukee | $274.6 million |
| 85 | Mendota Financial Group, LLC | Madison | $254.2 million |
| 86 | Transcend Advisor Group, LLC | Milwaukee | $253.2 million |
| 87 | Windward Wealth Strategies, Inc. | Oshkosh | $251.2 million |
| 88 | Beadell A D Investment Counsel Inc | Mequon | $250.0 million |
| 89 | Luedtke & Associates LLC | Adell | $248.2 million |
| 90 | The Kieckhefer Group | Mequon | $240.8 million |
| 91 | Schamberger, Greylak & Utterback Wealth Management, LLC Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs. | La Crosse | $236.4 million |
| 92 | Direct Financial Care | Black Earth | $232.6 million |
| 93 | Review Services Inc | Brookfield | $227.4 million |
| 94 | Retirement Wealth Solutions LLC | Marshfield | $227.0 million |
| 95 | Denali Wealth Management, Inc. | Mequon | $226.1 million |
| 96 | Global Value Investment Corporation | Milwaukee | $225.6 million |
| 97 | Cornerstone Financial Group | Appleton | $220.2 million |
| 98 | Financial Service Group Inc | Mount Pleasant | $215.0 million |
| 99 | KCD Financial, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs. | Green Bay | $202.1 million |
| 100 | Calculated Wealth | Madison | $200.8 million |
Showing the top 100. Figures are as firms reported them on Form ADV.
More rankings
- Largest wealth firms by assets under management, including broker-dealer firms, nationally
- RIA market data for Wisconsin
- Fastest-growing wealth firms over one year, including broker-dealer firms in Wisconsin
- Fastest-growing wealth firms over three years, including broker-dealer firms in Wisconsin
- Fastest-growing wealth firms over five years, including broker-dealer firms in Wisconsin
- Wealth firms with the biggest asset gains over one year, including broker-dealer firms in Wisconsin
- Wealth firms with the most clients, including broker-dealer firms in Wisconsin
- Wealth firms with the fastest client growth over one year, including broker-dealer firms in Wisconsin
- Wealth firms with the most accounts, including broker-dealer firms in Wisconsin
- Wealth firms with the most advisory staff, including broker-dealer firms in Wisconsin
- Wealth firms with the most high net worth clients, including broker-dealer firms in Wisconsin
- Wealth firms with the most CFP professionals, including broker-dealer firms in Wisconsin
- Newest wealth firms, including broker-dealer firms in Wisconsin
Largest by state
- Alabama
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- District of Columbia
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- Illinois
- Indiana
- Iowa
- Kansas
- Kentucky
- Louisiana
- Maine
- Maryland
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- Michigan
- Minnesota
- Mississippi
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- Nevada
- New Hampshire
- New Jersey
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Oklahoma
- Oregon
- Pennsylvania
- Rhode Island
- South Carolina
- South Dakota
- Tennessee
- Texas
- Utah
- Vermont
- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
- Puerto Rico
- U.S. Virgin Islands
- Guam
Data as of October 2, 2026, from Form ADV. Sources: SEC registered adviser data (ia100226.zip) and IAPD compilation reports. How the directory is built.