SEC-registered wealth management firm Broker-dealer affiliated
Associated Investment Services, Inc.
As of its Form ADV filed October 1, 2026, Associated Investment Services, Inc., an SEC-registered, broker-dealer affiliated wealth management firm in Green Bay, Wisconsin, reported $1.2 billion in regulatory assets under management across 5,422 accounts, ranking #21 among all wealth firms in Wisconsin by assets.
Registration
- Registration
- SEC-registered, Approved
- CRD number
- 1464
- SEC file number
- 801-71639
- Registered since
- July 1, 2010
- Latest Form ADV filing
- October 1, 2026
- Organized as
- Corporation
- Fiscal year ends
- December
- Other offices
- 35
Key figures
- Regulatory assets under management
- $1.2 billion
- Discretionary
- $0 (0.0%)
- Non-discretionary
- $1.2 billion
- Accounts
- 5,422 (0 discretionary)
- Clients
- 3,852, approximate as reported
- Employees
- 60
- Advisory staff
- 27 performing investment advisory functions
- Average account
- $215,647
- Asset growth, 1 year
- 16.8% (from $1.0 billion a year earlier)
- Asset growth, 3-year annual rate
- 12.2% (from $827.3 million three years earlier)
- Asset growth, 5-year annual rate
- 3.7% (from $973.1 million five years earlier)
- Client growth, 1 year
- 5.4% (from 3,655)
Broker-dealer affiliated. The firm is itself a broker-dealer as well as an investment adviser (Form ADV Item 6.A(1)). It is ranked among all wealth firms, the directory's view that includes wirehouses and broker-dealer firms, not in the main lists of independent RIAs. How firms are classed.
Growth rates come from the SEC's yearly snapshots and are left blank when the years are not comparable.
Rankings
Among all wealth firms, including wirehouses and broker-dealer firms.
Assets over time
Data table
| As of | RAUM |
|---|---|
| October 1, 2010 | $35.3 million |
| October 3, 2011 | $54.0 million |
| October 1, 2012 | $110.4 million |
| October 1, 2013 | $180.3 million |
| October 1, 2014 | $279.8 million |
| October 1, 2015 | $276.9 million |
| October 3, 2016 | $308.6 million |
| October 2, 2017 | $476.0 million |
| October 1, 2018 | $634.2 million |
| October 1, 2019 | $645.8 million |
| October 1, 2020 | $809.4 million |
| October 4, 2021 | $973.1 million |
| October 3, 2022 | $1.0 billion |
| October 5, 2023 | $827.3 million |
| October 1, 2024 | $862.6 million |
| September 2, 2025 | $1.0 billion |
| October 2, 2026 | $1.2 billion |
Clients and services
Client mix
| Measure | Bar | RAUM |
|---|---|---|
| Individuals (other than high net worth) 3,264 clients | $711.6 million | |
| High net worth individuals 577 clients | $452.6 million | |
| State or municipal government entities fewer than 5 clients | $1.8 million | |
| Charitable organizations 5 clients | $1.7 million | |
| Corporations or other businesses 6 clients | $1.5 million |
How the firm is paid
- A percentage of assets under management
Advisory services
- Financial planning
- Portfolio management for individuals or small businesses
- Selection of other advisers
- Other
Financial planning clients (Item 5.H): 2500.
Wrap fee program sponsor or portfolio manager: no.
Other business, affiliations and custody
Other business activities (Item 6.A)
- Broker-dealer
- Insurance broker or agent
Financial industry affiliations (Item 7.A)
- Other investment adviser
- Banking or thrift institution
- Trust company
- Pension consultant
- Sponsor, general partner or managing member of pooled investment vehicles
Custody (Item 9)
The firm reported custody of client cash or securities, $1.4 billion in total.
Investment adviser representatives
- IARs registered with the firm
- 42
- Also registered through a broker-dealer
- 41
- Employees who are IARs (Form ADV 5.B(3))
- 39
Designations held by the firm's IARs: CFP 11, ChFC 2.
Between 37 and 42 of the firm's 42 IARs are registered in jurisdictions that require IAR CE. The source counts registrations by jurisdiction, and many IARs are registered in more than one, so the exact number is not knowable from it. IAR CE requirements by state.
Counts only. AdvisorIQ does not list individual people.
Disclosures
On Form ADV Item 11 the firm answered yes to 2 disclosure questions. See the detail on IAPD.
Succession and acquired firms
On Form ADV Item 4 the firm did not report succeeding to another adviser's business.
Similar-sized firms in Wisconsin
| Firm | City | RAUM |
|---|---|---|
| Oarsman Capital, Inc | Milwaukee | $1.2 billion |
| Kerberrose Wealth Management, LLC | Shawano | $1.2 billion |
| Canopy Wealth Management | Middleton | $1.2 billion |
| Goldstein Advisors, LLC | Madison | $1.1 billion |
| Form Wealth Advisors, LLC | Lake Geneva | $1.1 billion |
The five wealth firms, broker-dealer affiliated firms included, nearest in regulatory assets with a main office in the same state.
Elsewhere
- Associated Investment Services, Inc. on IAPD: Form ADV, brochures and disclosure detail.
- Firm website: www.associatedbank.com
- Wealth management firms in Wisconsin
Firm data as of October 2, 2026, from ia100226.zip. Figures are as the firm reported them; corrections are made on Form ADV and appear after the next monthly reload.
Data as of October 2, 2026, from Form ADV. Sources: SEC registered adviser data (ia100226.zip) and IAPD compilation reports. How the directory is built.