SEC-registered wealth management firm Broker-dealer affiliated
H. C. Denison Co.
As of its Form ADV filed March 23, 2026, H. C. Denison Co., an SEC-registered, broker-dealer affiliated wealth management firm in Sheboygan, Wisconsin, reported $310.0 million in regulatory assets under management across 889 accounts, ranking #74 among all wealth firms in Wisconsin by assets.
Registration
- Registration
- SEC-registered, Approved
- CRD number
- 1628
- SEC file number
- 801-131334
- Registered since
- October 23, 2024
- Latest Form ADV filing
- March 23, 2026
- Organized as
- Corporation
- Fiscal year ends
- December
- Other offices
- 0
Key figures
- Regulatory assets under management
- $310.0 million
- Discretionary
- $310.0 million (100.0%)
- Non-discretionary
- $0
- Accounts
- 889 (889 discretionary)
- Clients
- 343, approximate as reported
- Employees
- 4
- Advisory staff
- 4 performing investment advisory functions
- Average account
- $348,757
- Asset growth, 1 year
- 74.8% (from $177.3 million a year earlier)
- Asset growth, 3-year annual rate
- Not reported
- Asset growth, 5-year annual rate
- Not reported
- Client growth, 1 year
- 61.8% (from 212)
Broker-dealer affiliated. The firm is itself a broker-dealer as well as an investment adviser (Form ADV Item 6.A(1)). It is ranked among all wealth firms, the directory's view that includes wirehouses and broker-dealer firms, not in the main lists of independent RIAs. How firms are classed.
Growth rates come from the SEC's yearly snapshots and are left blank when the years are not comparable.
Rankings
Among all wealth firms, including wirehouses and broker-dealer firms.
Assets over time
Data table
| As of | RAUM |
|---|---|
| September 2, 2025 | $177.3 million |
| October 2, 2026 | $310.0 million |
Clients and services
Client mix
| Measure | Bar | RAUM |
|---|---|---|
| High net worth individuals 93 clients | $188.8 million | |
| Individuals (other than high net worth) 250 clients | $121.2 million |
How the firm is paid
- A percentage of assets under management
Advisory services
- Portfolio management for individuals or small businesses
- Portfolio management for businesses or institutional clients
Wrap fee program sponsor or portfolio manager: no.
Other business, affiliations and custody
Other business activities (Item 6.A)
- Broker-dealer
Financial industry affiliations (Item 7.A)
- Broker-dealer
- Insurance company or agency
Custody (Item 9)
The firm reported no custody of client cash or securities.
Investment adviser representatives
- IARs registered with the firm
- 4
- Also registered through a broker-dealer
- 4
- Employees who are IARs (Form ADV 5.B(3))
- 4
Designations held by the firm's IARs: CFP 3.
4 of the firm's 4 IARs are registered in jurisdictions that require IAR CE. IAR CE requirements by state.
Counts only. AdvisorIQ does not list individual people.
Disclosures
On Form ADV Item 11 the firm answered yes to 1 disclosure question. See the detail on IAPD.
Succession and acquired firms
On Form ADV Item 4 the firm did not report succeeding to another adviser's business.
Similar-sized firms in Wisconsin
| Firm | City | RAUM |
|---|---|---|
| Sentinel Advisory Group, LLC | Middleton | $320.8 million |
| Tower View Wealth Management LLC | Shorewood | $317.9 million |
| Sterling Capital Management Inc | Brookfield | $296.9 million |
| Wisconsin Capital Management, LLC | Madison | $293.6 million |
| Sugar Maple Asset Management, LLC | Sister Bay | $291.5 million |
The five wealth firms, broker-dealer affiliated firms included, nearest in regulatory assets with a main office in the same state.
Elsewhere
- H. C. Denison Co. on IAPD: Form ADV, brochures and disclosure detail.
- Firm website: www.hcdenison.com
- Wealth management firms in Wisconsin
Firm data as of October 2, 2026, from ia100226.zip. Figures are as the firm reported them; corrections are made on Form ADV and appear after the next monthly reload.
Data as of October 2, 2026, from Form ADV. Sources: SEC registered adviser data (ia100226.zip) and IAPD compilation reports. How the directory is built.