State market data

Wealth management firms in Wisconsin

As of October 2, 2026, 326 wealth management firms, including broker-dealer firms, based in Wisconsin reported $115.1 billion in regulatory assets under management; the largest by assets was Harbour Investments, Inc., with $9.6 billion.

Showing all wealth firms, including wirehouses and broker-dealer firms. Independent RIAs only

Wealth management firms: 326
SEC-registered: 149
State-registered: 177
Regulatory assets under management: $115.1 billion
Client accounts: 312,919
Median firm size: $107.1 million
Of which broker-dealer affiliated: 19, with $21.1 billion

Wisconsin requires IAR continuing education, in effect since 2023. Status from NASAA's IAR CE map, checked October 5, 2026. IAR CE in Wisconsin.

Top firms in Wisconsin

Largest wealth firms by assets under management, including broker-dealer firms

Largest wealth firms by assets under management, including broker-dealer firms in Wisconsin, top 10
Rank	Firm	City	RAUM
1	Harbour Investments, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Madison	$9.6 billion
2	Orgel Wealth Management, LLC	Altoona	$9.5 billion
3	Annex Wealth Management, LLC	Brookfield	$8.1 billion
4	Nicolet Wealth Management Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Green Bay	$4.3 billion
5	North Star Asset Management Inc	Neenah	$3.4 billion
6	Resonant Capital Advisors, LLC	Madison	$3.0 billion
7	Gateway Wealth Partners, LLC	Appleton	$2.3 billion
8	Ellenbecker Investment Group	Waukesha	$2.1 billion
9	Operose Advisors LLC	Milwaukee	$2.0 billion
10	Landaas & Company Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Milwaukee	$1.9 billion

Top 100 in Wisconsin

Fastest-growing wealth firms over one year, including broker-dealer firms

Fastest-growing wealth firms over one year, including broker-dealer firms in Wisconsin, top 10
Rank	Firm	City	Growth	Starting value
1	Gateway Wealth Partners, LLC	Appleton	82.3%	$1.2 billion
2	H. C. Denison Co. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Sheboygan	74.8%	$177.3 million
3	Atlatl Advisers	Madison	70.8%	$229.9 million
4	Wisconsin Wealth Advisors, LLC	Sun Prairie	55.8%	$114.2 million
5	Liberty Financial Group, Inc.	Elm Grove	55.3%	$125.2 million
6	Packerland Brokerage Services, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Green Bay	49.3%	$909.5 million
7	Drake & Associates, LLC	Waukesha	45.0%	$418.8 million
8	Endowment Wealth Management, Inc.	Appleton	42.5%	$427.6 million
9	Calculated Wealth	Madison	41.1%	$142.3 million
10	Walkner Condon Financial Advisors LLC	Verona	40.7%	$732.8 million

Top 100 in Wisconsin

Fastest-growing wealth firms over three years, including broker-dealer firms

Fastest-growing wealth firms over three years, including broker-dealer firms in Wisconsin, top 10
Rank	Firm	City	Growth	Starting value
1	Park Capital Management, LLC	Madison	41.6%	$305.6 million
2	Madison Partners	Madison	41.3%	$461.6 million
3	Buska Wealth Management, LLC	Wausau	40.4%	$194.6 million
4	Envision Financial LLC	Brookfield	39.9%	$129.0 million
5	Rosemeyer Management Group	Platteville	39.3%	$338.1 million
6	Drake & Associates, LLC	Waukesha	38.8%	$227.2 million
7	Oarsman Capital, Inc	Milwaukee	38.4%	$440.0 million
8	Operose Advisors LLC	Milwaukee	36.3%	$805.7 million
9	Resonant Capital Advisors, LLC	Madison	30.0%	$1.3 billion
10	Mbe Wealth Management, LLC	Tomah	29.5%	$449.6 million

Top 100 in Wisconsin

Fastest-growing wealth firms over five years, including broker-dealer firms

Fastest-growing wealth firms over five years, including broker-dealer firms in Wisconsin, top 10
Rank	Firm	City	Growth	Starting value
1	McGlone Suttner Wealth Management, Inc.	Appleton	47.0%	$146.5 million
2	Operose Advisors LLC	Milwaukee	43.2%	$339.0 million
3	Madison Partners	Madison	40.9%	$235.0 million
4	Park Capital Management, LLC	Madison	37.5%	$176.5 million
5	Rosemeyer Management Group	Platteville	33.5%	$215.6 million
6	Buska Wealth Management, LLC	Wausau	32.7%	$131.1 million
7	Drake & Associates, LLC	Waukesha	30.0%	$163.4 million
8	Nicolet Wealth Management Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Green Bay	28.7%	$1.2 billion
9	Resonant Capital Advisors, LLC	Madison	28.6%	$840.1 million
10	Walkner Condon Financial Advisors LLC	Verona	25.1%	$336.1 million

Top 100 in Wisconsin

Wealth firms with the biggest asset gains over one year, including broker-dealer firms

Wealth firms with the biggest asset gains over one year, including broker-dealer firms in Wisconsin, top 10
Rank	Firm	City	Increase
1	Harbour Investments, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Madison	$2.0 billion
2	Orgel Wealth Management, LLC	Altoona	$1.5 billion
3	Annex Wealth Management, LLC	Brookfield	$1.1 billion
4	Gateway Wealth Partners, LLC	Appleton	$1.0 billion
5	Bernicke Wealth Management Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Altoona	$887.4 million
6	Resonant Capital Advisors, LLC	Madison	$738.4 million
7	Packerland Brokerage Services, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Green Bay	$448.7 million
8	Nicolet Wealth Management Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Green Bay	$444.8 million
9	Operose Advisors LLC	Milwaukee	$442.0 million
10	KLCM Advisors, Inc.	Milwaukee	$414.9 million

Top 100 in Wisconsin

Wealth firms with the most clients, including broker-dealer firms

Wealth firms with the most clients, including broker-dealer firms in Wisconsin, top 10
Rank	Firm	City	Most clients
1	Harbour Investments, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Madison	33,512
2	Gateway Wealth Partners, LLC	Appleton	7,432
3	Annex Wealth Management, LLC	Brookfield	6,802
4	Packerland Brokerage Services, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Green Bay	4,893
5	N.E.W. Advisory Services, LLC	De Pere	4,862
6	Orgel Wealth Management, LLC	Altoona	3,976
7	Associated Investment Services, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Green Bay	3,852
8	Nicolet Wealth Management Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Green Bay	3,849
9	Global View Capital Management LLC	Waukesha	3,819
10	North Star Asset Management Inc	Neenah	3,554

Top 100 in Wisconsin

Wealth firms with the fastest client growth over one year, including broker-dealer firms

Wealth firms with the fastest client growth over one year, including broker-dealer firms in Wisconsin, top 10
Rank	Firm	City	Growth	Starting value
1	Drake & Associates, LLC	Waukesha	244.2%	988
2	Gateway Wealth Partners, LLC	Appleton	78.2%	4,170
3	Calculated Wealth	Madison	78.0%	109
4	H. C. Denison Co. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Sheboygan	61.8%	212
5	Global Value Investment Corporation	Milwaukee	35.2%	142
6	Walkner Condon Financial Advisors LLC	Verona	27.4%	632
7	Harbour Investments, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Madison	26.0%	26,592
8	Avaii Wealth Management, LLC	Appleton	24.1%	809
9	Endowment Wealth Management, Inc.	Appleton	23.7%	397
10	Cornerstone Financial Group	Appleton	23.2%	470

Top 100 in Wisconsin

Wealth firms with the most accounts, including broker-dealer firms

Wealth firms with the most accounts, including broker-dealer firms in Wisconsin, top 10
Rank	Firm	City	Most accounts
1	Harbour Investments, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Madison	44,629
2	Annex Wealth Management, LLC	Brookfield	22,003
3	Orgel Wealth Management, LLC	Altoona	10,680
4	Gateway Wealth Partners, LLC	Appleton	10,635
5	Nicolet Wealth Management Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Green Bay	9,812
6	N.E.W. Advisory Services, LLC	De Pere	9,375
7	Global View Capital Management LLC	Waukesha	8,863
8	Packerland Brokerage Services, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Green Bay	6,993
9	Iag Wealth Partners, LLC	Waukesha	6,310
10	Madison Partners	Madison	6,213

Top 100 in Wisconsin

Wealth firms with the most advisory staff, including broker-dealer firms

Wealth firms with the most advisory staff, including broker-dealer firms in Wisconsin, top 10
Rank	Firm	City	Most advisory staff
1	Harbour Investments, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Madison	213
2	Packerland Brokerage Services, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Green Bay	165
3	Global View Capital Management LLC	Waukesha	107
4	Gateway Wealth Partners, LLC	Appleton	83
5	Annex Wealth Management, LLC	Brookfield	74
6	Nicolet Wealth Management Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Green Bay	45
7	Orgel Wealth Management, LLC	Altoona	31
8	Associated Investment Services, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Green Bay	27
8	KCD Financial, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Green Bay	27
10	Landaas & Company Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Milwaukee	21

Top 100 in Wisconsin

Wealth firms with the most high net worth clients, including broker-dealer firms

Wealth firms with the most high net worth clients, including broker-dealer firms in Wisconsin, top 10
Rank	Firm	City	Most high net worth clients
1	Annex Wealth Management, LLC	Brookfield	2,891
2	Gateway Wealth Partners, LLC	Appleton	1,605
3	Harbour Investments, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Madison	1,502
4	Orgel Wealth Management, LLC	Altoona	1,493
5	Packerland Brokerage Services, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Green Bay	1,120
6	North Star Asset Management Inc	Neenah	839
7	Ellenbecker Investment Group	Waukesha	684
8	Drake & Associates, LLC	Waukesha	645
9	Landaas & Company Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Milwaukee	617
10	Nicolet Wealth Management Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Green Bay	612

Top 100 in Wisconsin

Wealth firms with the most CFP professionals, including broker-dealer firms

Wealth firms with the most CFP professionals, including broker-dealer firms in Wisconsin, top 10
Rank	Firm	City	Most CFP professionals
1	Harbour Investments, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Madison	41
2	Annex Wealth Management, LLC	Brookfield	33
3	Packerland Brokerage Services, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Green Bay	19
3	Gateway Wealth Partners, LLC	Appleton	19
5	Madison Partners	Madison	14
6	Nicolet Wealth Management Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Green Bay	12
7	Associated Investment Services, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Green Bay	11
8	Orgel Wealth Management, LLC	Altoona	9
9	McGlone Suttner Wealth Management, Inc.	Appleton	7
10	Jacobson & Schmitt Advisors, LLC	Middleton	6

Top 100 in Wisconsin

Newest wealth firms, including broker-dealer firms

Newest wealth firms, including broker-dealer firms in Wisconsin, top 10
Rank	Firm	City	Amount
1	Sentinel Advisory Group, LLC	Middleton	$320.8 million
2	Paladin Partners	Hartland	$198.5 million
3	Fiduciary Financial Planning Network	Onalaska	$175.7 million
4	Sycamore Investment Consulting Services, LLC Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Madison	$159.6 million
5	Central Wealth Management LLC	Madison	$136.8 million
6	LaSalle Investment Advisors, Inc.	Pewaukee	$133.6 million
7	Coast Advisory LLC	East Troy	$122.5 million
8	Professional Financial Management, Inc.	Appleton	$115.5 million
9	Leach, Bickmore & Weiss Wealth Management, LLC	Madison	$115.3 million
10	Yahara Wealth Management LLC	Madison	$112.0 million

Top 100 in Wisconsin

Over time

From the SEC's yearly files: SEC-registered wealth firms based in Wisconsin, from October 2018, each snapshot classed from its own Form ADV answers.

FirmsSEC-registered wealth firms, including broker-dealer firms. 9 snapshots, October 1, 2018 to October 2, 2026.

Data table

Firms
As of	Firms
October 1, 2018	108
October 1, 2019	109
October 1, 2020	109
October 4, 2021	114
October 3, 2022	121
October 5, 2023	121
October 1, 2024	125
September 2, 2025	136
October 2, 2026	149

Regulatory assets under managementSEC-registered wealth firms, including broker-dealer firms. 9 snapshots, October 1, 2018 to October 2, 2026.

Data table

Regulatory assets under management
As of	Regulatory assets under management
October 1, 2018	$50.8 billion
October 1, 2019	$48.5 billion
October 1, 2020	$58.9 billion
October 4, 2021	$66.7 billion
October 3, 2022	$77.9 billion
October 5, 2023	$70.9 billion
October 1, 2024	$83.0 billion
September 2, 2025	$93.5 billion
October 2, 2026	$111.0 billion

Client accountsSEC-registered wealth firms, including broker-dealer firms. 9 snapshots, October 1, 2018 to October 2, 2026.

Data table

Client accounts
As of	Client accounts
October 1, 2018	135,376
October 1, 2019	151,968
October 1, 2020	172,302
October 4, 2021	182,752
October 3, 2022	208,454
October 5, 2023	229,283
October 1, 2024	248,015
September 2, 2025	265,842
October 2, 2026	295,979

Median firm size (RAUM)SEC-registered wealth firms, including broker-dealer firms. 9 snapshots, October 1, 2018 to October 2, 2026.

Data table

Median firm size (RAUM)
As of	Median firm size (RAUM)
October 1, 2018	$248.5 million
October 1, 2019	$233.6 million
October 1, 2020	$275.6 million
October 4, 2021	$316.2 million
October 3, 2022	$330.3 million
October 5, 2023	$309.7 million
October 1, 2024	$356.9 million
September 2, 2025	$385.0 million
October 2, 2026	$303.5 million

The market in Wisconsin now

Headline figures

Headline figures, as of October 2, 2026
Measure	All wealth firms	SEC-registered	State-registered
Firms	326	149	177
Regulatory assets under management	$115.1 billion	$111.0 billion	$4.1 billion
Accounts	312,919	295,979	16,940
Clients	158,984	145,534	13,450
Employees	2,612	2,329	283
Advisory employees	1,771	1,539	232
Investment adviser representatives	1,951	1,717	234
Median RAUM	$107.1 million	$303.5 million	$17.7 million
Average RAUM	$392.8 million	$750.3 million	$27.9 million

Firms by size

Advisers grouped by regulatory assets under management.

Firms by size, as of October 2, 2026
Measure	All wealth firms	SEC-registered	State-registered
Firms under $100 million	144	1	143
RAUM of firms under $100 million	$3.9 billion	$99.9 million	$3.8 billion
Firms $100 million to $250 million	61	59	2
RAUM of firms $100 million to $250 million	$9.8 billion	$9.6 billion	$217.4 million
Firms $250 million to $500 million	31	31	0
RAUM of firms $250 million to $500 million	$10.6 billion	$10.6 billion	$0
Firms $500 million to $1 billion	29	29	0
RAUM of firms $500 million to $1 billion	$20.0 billion	$20.0 billion	$0
Firms $1 billion to $5 billion	25	25	0
RAUM of firms $1 billion to $5 billion	$43.6 billion	$43.6 billion	$0
Firms $5 billion to $10 billion	3	3	0
RAUM of firms $5 billion to $10 billion	$27.2 billion	$27.2 billion	$0
Firms $10 billion and up	0	0	0
RAUM of firms $10 billion and up	$0	$0	$0

Concentration

How much of the market the largest advisers hold.

Concentration: all wealth firmsAs of October 2, 2026.
Measure	Bar	Value
Top 10 share of RAUM		40.1%
Top 100 share of RAUM		90.4%

Concentration, as of October 2, 2026
Measure	All wealth firms	SEC-registered	State-registered
Top 10 share of RAUM	40.1%	41.5%	23.2%
Top 100 share of RAUM	90.4%	93.7%	96.4%

How advisers are paid

Share of advisers reporting each form of compensation on Form ADV Item 5.E. A firm can report several.

How advisers are paid: all wealth firmsAs of October 2, 2026.
Measure	Bar	Value
Charge a percentage of assets		93.9%
Charge hourly fees		51.5%
Charge subscription fees		0.9%
Charge fixed fees		60.1%
Receive commissions		3.7%
Charge performance-based fees		4.0%
Other compensation		9.2%

How advisers are paid, as of October 2, 2026
Measure	All wealth firms	SEC-registered	State-registered
Charge a percentage of assets	93.9%	99.3%	89.3%
Charge hourly fees	51.5%	55.7%	48.0%
Charge subscription fees	0.9%	1.3%	0.6%
Charge fixed fees	60.1%	64.4%	56.5%
Receive commissions	3.7%	6.7%	1.1%
Charge performance-based fees	4.0%	4.7%	3.4%
Other compensation	9.2%	7.4%	10.7%

Custody

Advisers reporting custody of client cash or securities on Form ADV Item 9.

Custody, as of October 2, 2026
Measure	All wealth firms	SEC-registered	State-registered
Have custody	25.5%	45.6%	8.5%

Broker-dealer and other affiliations

From Form ADV Items 6 and 7.

Broker-dealer and other affiliations, as of October 2, 2026
Measure	All wealth firms	SEC-registered	State-registered
Broker-dealer affiliated	3.1%	3.4%	2.8%

New firms and successions

New registrations and firms reporting that they succeeded to another adviser's business (Form ADV Item 4).

New firms and successions, as of October 2, 2026
Measure	All wealth firms	SEC-registered	State-registered
New registrations	31	17	14
Successions	No data	0	No data

Other measures

Other measures, as of October 2, 2026
Measure	All wealth firms	SEC-registered	State-registered
Firms reporting RAUM	293	148	145
Discretionary RAUM	$105.0 billion	$101.4 billion	$3.6 billion
CFP professionals	459	398	61
25th percentile RAUM	$18.0 million	$175.1 million	$5.6 million
75th percentile RAUM	$310.0 million	$718.2 million	$46.0 million
90th percentile RAUM	$908.6 million	$1.5 billion	$70.6 million
Average account size	$367,811	$375,171	$239,221
Offer financial planning	79.4%	85.2%	74.6%
RAUM growth, one year	No data	18.8%	No data

As of October 2, 2026. Definitions of every measure are on the methodology page.

Cities

Milwaukee 31 independent RIAs, $14.3 billion
Madison 35 independent RIAs, $12.3 billion
Brookfield 17 independent RIAs, $11.1 billion
Appleton 21 independent RIAs, $7.4 billion
Waukesha 8 independent RIAs, $5.5 billion
Middleton 11 independent RIAs, $3.3 billion
Mequon 13 independent RIAs, $1.6 billion
Wausau 8 independent RIAs, $1.4 billion
Pewaukee 5 independent RIAs, $1.2 billion
Verona 5 independent RIAs, $1.0 billion
Green Bay 9 independent RIAs, $643.6 million
Hartland 5 independent RIAs, $589.2 million
Elm Grove 5 independent RIAs, $315.5 million
Eau Claire 8 independent RIAs, $230.8 million

Cities with at least five independent RIAs.

Data as of October 2, 2026, from Form ADV. Sources: SEC registered adviser data (ia100226.zip) and IAPD compilation reports. How the directory is built.