SEC-registered independent wealth management RIA
Fiduciary Financial Planning Network
As of its Form ADV filed April 1, 2026, Fiduciary Financial Planning Network, an SEC-registered independent wealth management RIA in Onalaska, Wisconsin, reported $175.7 million in regulatory assets under management across 1,147 accounts, ranking #101 among independent RIAs in Wisconsin by assets.
Registration
- Registration
- SEC-registered, Approved
- CRD number
- 313361
- SEC file number
- 801-135118
- Registered since
- March 27, 2026
- Latest Form ADV filing
- April 1, 2026
- Legal name
- LA CROSSE FINANCIAL PLANNING INC.
- Organized as
- Corporation
- Fiscal year ends
- December
- Other offices
- 1
Key figures
- Regulatory assets under management
- $175.7 million
- Discretionary
- $163.4 million (93.0%)
- Non-discretionary
- $12.2 million
- Accounts
- 1,147 (1,111 discretionary)
- Clients
- 343, approximate as reported
- Employees
- 5
- Advisory staff
- 5 performing investment advisory functions
- Average account
- $153,145
- Asset growth, 1 year
- Not reported
- Asset growth, 3-year annual rate
- Not reported
- Asset growth, 5-year annual rate
- Not reported
- Client growth, 1 year
- Not reported
Independent wealth management RIA: individual and high net worth clients hold at least half of its regulatory assets, it offers financial planning or portfolio management for individuals, and it is not a broker-dealer, a bank or part of one by the directory's rules. How firms are classed.
Growth rates come from the SEC's yearly snapshots and are left blank when the years are not comparable.
Rankings
Among independent wealth management RIAs.
| Ranking | Nationally | In Wisconsin | Value |
|---|---|---|---|
| Largest independent RIAs by assets under management | #5,829 | #101 | $175.7 million |
| Independent RIAs with the most clients | #3,391 | #74 | 343 |
| Independent RIAs with the most accounts | #2,229 | #54 | 1,147 |
| Independent RIAs with the most advisory staff | #2,648 | #52 | 5 |
| Independent RIAs with the most high net worth clients | #6,491 | #112 | 41 |
| Independent RIAs with the most CFP professionals | #1,244 | #29 | 3 |
| Newest independent RIAs | #141 | #3 | $175.7 million |
Assets over time
Data table
| As of | RAUM |
|---|---|
| October 2, 2026 | $175.7 million |
Clients and services
Client mix
| Measure | Bar | RAUM |
|---|---|---|
| High net worth individuals 41 clients | $98.3 million | |
| Individuals (other than high net worth) 292 clients | $77.3 million | |
| Pension and profit sharing plans fewer than 5 clients | $0 |
How the firm is paid
- A percentage of assets under management
- Fixed fees
Advisory services
- Financial planning
- Portfolio management for individuals or small businesses
- Educational seminars or workshops
Financial planning clients (Item 5.H): 251-500.
Wrap fee program sponsor or portfolio manager: no.
Other business, affiliations and custody
Other business activities (Item 6.A)
- Accountant or accounting firm
Financial industry affiliations (Item 7.A)
- Accountant or accounting firm
Custody (Item 9)
The firm reported no custody of client cash or securities.
Investment adviser representatives
- IARs registered with the firm
- 7
- Also registered through a broker-dealer
- 0
- Employees who are IARs (Form ADV 5.B(3))
- 5
Designations held by the firm's IARs: CFP 3, ChFC 1.
7 of the firm's 7 IARs are registered in jurisdictions that require IAR CE. IAR CE requirements by state.
Counts only. AdvisorIQ does not list individual people.
Disclosures
On Form ADV Item 11 the firm answered yes to 0 disclosure questions. See the detail on IAPD.
Succession and acquired firms
On Form ADV Item 4 the firm did not report succeeding to another adviser's business.
Similar-sized firms in Wisconsin
| Firm | City | RAUM |
|---|---|---|
| Wisconsin Wealth Advisors, LLC | Sun Prairie | $178.0 million |
| Hoff Private Wealth | Wausau | $177.5 million |
| Collar Capital Management, LLC | Appleton | $176.3 million |
| Toptier Wealth Management | Muskego | $175.7 million |
| Neuenschwander Asset Management, LLC | McFarland | $173.5 million |
The five independent RIAs nearest in regulatory assets with a main office in the same state.
Elsewhere
- Fiduciary Financial Planning Network on IAPD: Form ADV, brochures and disclosure detail.
- Firm website: lacrossebusinessplanning.com
- Independent RIAs in Wisconsin
Firm data as of October 2, 2026, from ia100226.zip. Figures are as the firm reported them; corrections are made on Form ADV and appear after the next monthly reload.
Data as of October 2, 2026, from Form ADV. Sources: SEC registered adviser data (ia100226.zip) and IAPD compilation reports. How the directory is built.