SEC-registered wealth management firm Broker-dealer affiliated
Madison Advisory Services, Inc.
As of its Form ADV filed April 3, 2026, Madison Advisory Services, Inc., an SEC-registered, broker-dealer affiliated wealth management firm in White Plains, New York, reported $509.7 million in regulatory assets under management across 2,229 accounts, ranking #213 among all wealth firms in New York by assets.
Registration
- Main office
- White Plains, NY
- Registration
- SEC-registered, Approved
- CRD number
- 132386
- SEC file number
- 801-106492
- Registered since
- August 10, 2015
- Latest Form ADV filing
- April 3, 2026
- Organized as
- Corporation
- Fiscal year ends
- December
- Other offices
- 3
Key figures
- Regulatory assets under management
- $509.7 million
- Discretionary
- $509.7 million (100.0%)
- Non-discretionary
- $0
- Accounts
- 2,229 (2,229 discretionary)
- Clients
- 1,102, approximate as reported
- Employees
- 16
- Advisory staff
- 11 performing investment advisory functions
- Average account
- $228,689
- Asset growth, 1 year
- 18.9% (from $428.9 million a year earlier)
- Asset growth, 3-year annual rate
- 12.8% (from $355.2 million three years earlier)
- Asset growth, 5-year annual rate
- 13.1% (from $274.9 million five years earlier)
- Client growth, 1 year
- 2.6% (from 1,074)
Broker-dealer affiliated. The firm is affiliated with a broker-dealer (Item 7.A(1)), at least half of its advisory staff are registered representatives of a broker-dealer (Item 5.B(2) against 5.B(1)), and its advisers manage less than $100 million each on average (5.F(2)(c) over 5.B(1)), the pattern of a broker-dealer's advisory arm rather than an adviser that owns a small broker-dealer. It is ranked among all wealth firms, the directory's view that includes wirehouses and broker-dealer firms, not in the main lists of independent RIAs. How firms are classed.
Growth rates come from the SEC's yearly snapshots and are left blank when the years are not comparable.
Rankings
Among all wealth firms, including wirehouses and broker-dealer firms.
Assets over time
Data table
| As of | RAUM |
|---|---|
| October 1, 2015 | $89.4 million |
| October 3, 2016 | $96.0 million |
| October 2, 2017 | $125.8 million |
| October 1, 2018 | $162.0 million |
| October 1, 2019 | $170.5 million |
| October 1, 2020 | $230.8 million |
| October 4, 2021 | $274.9 million |
| October 3, 2022 | $378.0 million |
| October 5, 2023 | $355.2 million |
| October 1, 2024 | $369.4 million |
| September 2, 2025 | $428.9 million |
| October 2, 2026 | $509.7 million |
Clients and services
Client mix
| Measure | Bar | RAUM |
|---|---|---|
| High net worth individuals 203 clients | $265.6 million | |
| Individuals (other than high net worth) 877 clients | $239.2 million | |
| Charitable organizations fewer than 5 clients | $2.6 million | |
| Pension and profit sharing plans 18 clients | $2.3 million |
How the firm is paid
- A percentage of assets under management
- Hourly charges
- Fixed fees
Advisory services
- Financial planning
- Portfolio management for individuals or small businesses
- Selection of other advisers
- Educational seminars or workshops
Financial planning clients (Item 5.H): 101-250.
Wrap fee program sponsor or portfolio manager: yes.
Other business, affiliations and custody
Other business activities (Item 6.A)
None reported.
Financial industry affiliations (Item 7.A)
- Broker-dealer
- Other investment adviser
- Accountant or accounting firm
- Insurance company or agency
Custody (Item 9)
The firm reported no custody of client cash or securities.
Investment adviser representatives
- IARs registered with the firm
- 11
- Also registered through a broker-dealer
- 9
- Employees who are IARs (Form ADV 5.B(3))
- 10
Designations held by the firm's IARs: CFP 1.
2 of the firm's 11 IARs are registered in jurisdictions that require IAR CE. IAR CE requirements by state.
Counts only. AdvisorIQ does not list individual people.
Disclosures
On Form ADV Item 11 the firm answered yes to 0 disclosure questions. See the detail on IAPD.
Succession and acquired firms
On Form ADV Item 4 the firm did not report succeeding to another adviser's business.
Similar-sized firms in New York
| Firm | City | RAUM |
|---|---|---|
| Andrew Garrett, Inc. | New York | $521.3 million |
| Elevatus Wealth Management, LLC | Victor | $513.4 million |
| Horizon Financial | West Henrietta | $510.2 million |
| Saybrook Capital Corp | Sag Harbor | $502.7 million |
| Kahn Brothers Advisors LLC | New York | $498.6 million |
The five wealth firms, broker-dealer affiliated firms included, nearest in regulatory assets with a main office in the same state.
Elsewhere
- Madison Advisory Services, Inc. on IAPD: Form ADV, brochures and disclosure detail.
- Firm website: www.madisonplanning.com
- Wealth management firms in New York
Firm data as of October 2, 2026, from ia100226.zip. Figures are as the firm reported them; corrections are made on Form ADV and appear after the next monthly reload.
Data as of October 2, 2026, from Form ADV. Sources: SEC registered adviser data (ia100226.zip) and IAPD compilation reports. How the directory is built.