IAR CE deadline: December 31. 84 days left in adopting states. Check what you owe

For asset managers

SEC-registered independent wealth management RIA

Betterment

As of its Form ADV filed July 31, 2026, Betterment, an SEC-registered independent wealth management RIA in New York, New York, reported $69.5 billion in regulatory assets under management across 1,344,483 accounts, ranking #2 among independent RIAs in New York by assets.

Registration

Main office
New York, NY
Registration
SEC-registered, Approved
CRD number
149117
SEC file number
801-70171
Registered since
May 21, 2009
Latest Form ADV filing
July 31, 2026
Legal name
BETTERMENT LLC
Organized as
Limited Liability Company
Fiscal year ends
December
Other offices
0

Key figures

Regulatory assets under management
$69.5 billion
Discretionary
$69.4 billion (99.8%)
Non-discretionary
$123.2 million
Accounts
1,344,483 (1,334,211 discretionary)
Clients
1,022,734, approximate as reported
Employees
794
Advisory staff
34 performing investment advisory functions
Average account
$51,711
Asset growth, 1 year
23.3% (from $56.4 billion a year earlier)
Asset growth, 3-year annual rate
23.8% (from $36.6 billion three years earlier)
Asset growth, 5-year annual rate
19.7% (from $28.3 billion five years earlier)
Client growth, 1 year
10.7% (from 924,233)

Independent wealth management RIA: individual and high net worth clients hold at least half of its regulatory assets, it offers financial planning or portfolio management for individuals, and it is not a broker-dealer, a bank or part of one by the directory's rules. How firms are classed.

Growth rates come from the SEC's yearly snapshots and are left blank when the years are not comparable.

Rankings

Among independent wealth management RIAs.

Assets over time

Betterment: regulatory assets under managementThe SEC's yearly snapshots and the latest filing. Years of state registration are not in the SEC files.RAUM the firm reported in each snapshot, October 1, 2010 to October 2, 2026.
$0$20B$40B$60B$80B201020132016202020232026$69.5BOctober 1, 2010: $0October 3, 2011: $4.9 millionOctober 1, 2012: $36.0 millionOctober 1, 2013: $159.2 millionOctober 1, 2014: $840.4 millionOctober 1, 2015: $2.6 billionOctober 3, 2016: $5.1 billionOctober 2, 2017: $10.1 billionOctober 1, 2018: $14.1 billionOctober 1, 2019: $16.4 billionOctober 1, 2020: $18.1 billionOctober 4, 2021: $28.3 billionOctober 3, 2022: $33.8 billionOctober 5, 2023: $36.6 billionOctober 1, 2024: $45.9 billionSeptember 2, 2025: $56.4 billionOctober 2, 2026: $69.5 billion
Data table
Betterment: regulatory assets under management
As ofRAUM
October 1, 2010$0
October 3, 2011$4.9 million
October 1, 2012$36.0 million
October 1, 2013$159.2 million
October 1, 2014$840.4 million
October 1, 2015$2.6 billion
October 3, 2016$5.1 billion
October 2, 2017$10.1 billion
October 1, 2018$14.1 billion
October 1, 2019$16.4 billion
October 1, 2020$18.1 billion
October 4, 2021$28.3 billion
October 3, 2022$33.8 billion
October 5, 2023$36.6 billion
October 1, 2024$45.9 billion
September 2, 2025$56.4 billion
October 2, 2026$69.5 billion

Clients and services

Client mix

Regulatory assets by client typeForm ADV Item 5.D, as reported. Client counts are approximate.
MeasureBarRAUM
Individuals (other than high net worth) 992,194 clients $46.6 billion
High net worth individuals 24,685 clients $17.1 billion
Pension and profit sharing plans 4,792 clients $5.4 billion
Corporations or other businesses 806 clients $347.6 million
Charitable organizations 11 clients $1.3 million

How the firm is paid

  • A percentage of assets under management

Advisory services

  • Financial planning
  • Portfolio management for individuals or small businesses
  • Pension consulting
  • Educational seminars or workshops

Financial planning clients (Item 5.H): 2000.

Wrap fee program sponsor or portfolio manager: yes.

Other business, affiliations and custody

Other business activities (Item 6.A)

None reported.

Financial industry affiliations (Item 7.A)

  • Broker-dealer

Custody (Item 9)

The firm reported custody of client cash or securities, $139.0 billion in total.

Investment adviser representatives

IARs registered with the firm
28
Also registered through a broker-dealer
0
Employees who are IARs (Form ADV 5.B(3))
29

Designations held by the firm's IARs: CFP 8, ChFC 1.

Between 5 and 11 of the firm's 28 IARs are registered in jurisdictions that require IAR CE. The source counts registrations by jurisdiction, and many IARs are registered in more than one, so the exact number is not knowable from it. IAR CE requirements by state.

Counts only. AdvisorIQ does not list individual people.

Disclosures

On Form ADV Item 11 the firm answered yes to 4 disclosure questions. See the detail on IAPD.

Succession and acquired firms

On Form ADV Item 4 the firm did not report succeeding to another adviser's business.

Succession and M&A for advisors

Similar-sized firms in New York

The five independent RIAs nearest in regulatory assets with a main office in the same state.

Firm data as of October 2, 2026, from ia100226.zip. Figures are as the firm reported them; corrections are made on Form ADV and appear after the next monthly reload.

Data as of October 2, 2026, from Form ADV. Sources: SEC registered adviser data (ia100226.zip) and IAPD compilation reports. How the directory is built.