State market data

Wealth management firms in Iowa

As of October 2, 2026, 167 wealth management firms, including broker-dealer firms, based in Iowa reported $238.0 billion in regulatory assets under management; the largest by assets was Cambridge Investment Research Advisors, Inc., with $138.7 billion.

Showing all wealth firms, including wirehouses and broker-dealer firms. Independent RIAs only

Wealth management firms: 167
SEC-registered: 83
State-registered: 84
Regulatory assets under management: $238.0 billion
Client accounts: 1,099,762
Median firm size: $140.1 million
Of which broker-dealer affiliated: 17, with $204.5 billion

Iowa has not adopted IAR continuing education. Status from NASAA's IAR CE map, checked October 5, 2026. IAR CE in Iowa.

Top firms in Iowa

Largest wealth firms by assets under management, including broker-dealer firms

Largest wealth firms by assets under management, including broker-dealer firms in Iowa, top 10
Rank	Firm	City	RAUM
1	Cambridge Investment Research Advisors, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Fairfield	$138.7 billion
2	Transamerica Retirement Advisors, LLC Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Cedar Rapids	$18.8 billion
3	Principal Securities, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Des Moines	$17.0 billion
4	Avantax Planning Partners, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Dubuque	$7.6 billion
5	Integrity Alliance, LLC Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Urbandale	$5.4 billion
6	Foster Group, Inc.	West Des Moines	$4.8 billion
7	Nations Financial Group, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Cedar Rapids	$4.8 billion
8	BFC Planning, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Cedar Rapids	$3.8 billion
9	Ausdal Financial Partners, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Davenport	$3.7 billion
10	Steele Capital Management, Inc.	Dubuque	$3.5 billion

Top 100 in Iowa

Fastest-growing wealth firms over one year, including broker-dealer firms

Fastest-growing wealth firms over one year, including broker-dealer firms in Iowa, top 10
Rank	Firm	City	Growth	Starting value
1	Integrity Alliance, LLC Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Urbandale	124.6%	$2.4 billion
2	Friday Financial	Dubuque	94.5%	$210.5 million
3	BFC Planning, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Cedar Rapids	89.5%	$2.0 billion
4	Ausdal Financial Partners, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Davenport	74.9%	$2.1 billion
5	Principal Advised Services Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Des Moines	60.4%	$887.3 million
6	Beacon Capital, LLC	Cedar Rapids	57.9%	$176.2 million
7	Cambridge Investment Research Advisors, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Fairfield	35.4%	$102.4 billion
8	DMKC Advisory Services, LLC	Des Moines	35.0%	$668.7 million
9	Foster Group, Inc.	West Des Moines	34.8%	$3.5 billion
10	Merkle Retirement Planning	Grimes	32.7%	$428.5 million

Top 100 in Iowa

Fastest-growing wealth firms over three years, including broker-dealer firms

Fastest-growing wealth firms over three years, including broker-dealer firms in Iowa, top 10
Rank	Firm	City	Growth	Starting value
1	Principal Advised Services Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Des Moines	59.2%	$352.6 million
2	Integrity Alliance, LLC Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Urbandale	58.5%	$1.4 billion
3	Ausdal Financial Partners, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Davenport	38.2%	$1.4 billion
4	BFC Planning, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Cedar Rapids	37.5%	$1.5 billion
5	Vivid Wealth Management, LLC	West Des Moines	32.0%	$126.3 million
6	Berthel Fisher & Company Financial Services, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Cedar Rapids	31.8%	$395.9 million
7	Midwest Heritage Financial Advisors Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	West Des Moines	31.1%	$176.8 million
8	Merkle Retirement Planning	Grimes	29.7%	$260.6 million
9	Beacon Capital, LLC	Cedar Rapids	28.1%	$132.3 million
10	Peterson Financial Group, Inc.	Des Moines	26.3%	$148.5 million

Top 100 in Iowa

Fastest-growing wealth firms over five years, including broker-dealer firms

Fastest-growing wealth firms over five years, including broker-dealer firms in Iowa, top 10
Rank	Firm	City	Growth	Starting value
1	Principal Advised Services Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Des Moines	67.0%	$109.6 million
2	Integrity Alliance, LLC Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Urbandale	41.9%	$940.5 million
3	Midwest Heritage Financial Advisors Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	West Des Moines	28.8%	$112.2 million
4	Matheson & Rock Wealth Management, LLC	Davenport	25.5%	$170.0 million
5	Merkle Retirement Planning	Grimes	25.0%	$186.3 million
6	BFC Planning, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Cedar Rapids	24.7%	$1.3 billion
7	Ausdal Financial Partners, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Davenport	22.7%	$1.3 billion
8	Peterson Financial Group, Inc.	Des Moines	22.3%	$109.5 million
9	Nations Financial Group, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Cedar Rapids	19.6%	$2.0 billion
10	Wealthspan Partners, LLC	Davenport	19.4%	$185.9 million

Top 100 in Iowa

Wealth firms with the biggest asset gains over one year, including broker-dealer firms

Wealth firms with the biggest asset gains over one year, including broker-dealer firms in Iowa, top 10
Rank	Firm	City	Increase
1	Cambridge Investment Research Advisors, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Fairfield	$36.3 billion
2	Integrity Alliance, LLC Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Urbandale	$3.0 billion
3	Transamerica Retirement Advisors, LLC Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Cedar Rapids	$2.7 billion
4	Principal Securities, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Des Moines	$2.2 billion
5	BFC Planning, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Cedar Rapids	$1.8 billion
6	Ausdal Financial Partners, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Davenport	$1.6 billion
7	Foster Group, Inc.	West Des Moines	$1.2 billion
8	Nations Financial Group, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Cedar Rapids	$903.9 million
9	Avantax Planning Partners, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Dubuque	$636.2 million
10	Principal Advised Services Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Des Moines	$535.6 million

Top 100 in Iowa

Wealth firms with the most clients, including broker-dealer firms

Wealth firms with the most clients, including broker-dealer firms in Iowa, top 10
Rank	Firm	City	Most clients
1	Cambridge Investment Research Advisors, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Fairfield	430,028
2	Transamerica Retirement Advisors, LLC Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Cedar Rapids	212,722
3	Principal Securities, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Des Moines	53,658
4	Principal Advised Services Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Des Moines	39,701
5	Ausdal Financial Partners, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Davenport	17,237
6	BFC Planning, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Cedar Rapids	11,448
7	Integrity Alliance, LLC Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Urbandale	10,885
8	Avantax Planning Partners, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Dubuque	8,372
9	FBL Wealth Management, LLC Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	West Des Moines	8,258
10	Nations Financial Group, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Cedar Rapids	5,569

Top 100 in Iowa

Wealth firms with the fastest client growth over one year, including broker-dealer firms

Wealth firms with the fastest client growth over one year, including broker-dealer firms in Iowa, top 10
Rank	Firm	City	Growth	Starting value
1	Principal Advised Services Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Des Moines	78.5%	22,246
2	BFC Planning, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Cedar Rapids	70.4%	6,720
3	Altitude Capital Management LLC	Des Moines	65.4%	295
4	Friday Financial	Dubuque	65.1%	175
5	Aegis Wealth Management, Inc.	Guthrie Center	52.8%	1,538
6	Ausdal Financial Partners, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Davenport	29.8%	13,275
7	Des Moines Investments, LLC	Des Moines	27.3%	1,100
8	RIA Advisory Group, LLC	Des Moines	23.4%	1,618
9	Merkle Retirement Planning	Grimes	17.8%	866
10	Foster Group, Inc.	West Des Moines	15.0%	1,834

Top 100 in Iowa

Wealth firms with the most accounts, including broker-dealer firms

Wealth firms with the most accounts, including broker-dealer firms in Iowa, top 10
Rank	Firm	City	Most accounts
1	Cambridge Investment Research Advisors, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Fairfield	608,275
2	Transamerica Retirement Advisors, LLC Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Cedar Rapids	212,722
3	Principal Securities, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Des Moines	68,981
4	Principal Advised Services Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Des Moines	23,164
5	Integrity Alliance, LLC Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Urbandale	20,448
6	Ausdal Financial Partners, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Davenport	16,572
7	Avantax Planning Partners, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Dubuque	13,797
8	BFC Planning, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Cedar Rapids	13,174
9	Nations Financial Group, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Cedar Rapids	10,535
10	Foster Group, Inc.	West Des Moines	7,346

Top 100 in Iowa

Wealth firms with the most advisory staff, including broker-dealer firms

Wealth firms with the most advisory staff, including broker-dealer firms in Iowa, top 10
Rank	Firm	City	Most advisory staff
1	Cambridge Investment Research Advisors, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Fairfield	3,496
2	Principal Securities, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Des Moines	1,464
3	Integrity Alliance, LLC Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Urbandale	322
4	Principal Advised Services Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Des Moines	230
5	Avantax Planning Partners, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Dubuque	200
5	BFC Planning, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Cedar Rapids	200
7	Transamerica Retirement Advisors, LLC Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Cedar Rapids	173
8	FBL Wealth Management, LLC Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	West Des Moines	170
9	Ausdal Financial Partners, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Davenport	168
10	Berthel Fisher & Company Financial Services, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Cedar Rapids	100

Top 100 in Iowa

Wealth firms with the most high net worth clients, including broker-dealer firms

Wealth firms with the most high net worth clients, including broker-dealer firms in Iowa, top 10
Rank	Firm	City	Most high net worth clients
1	Cambridge Investment Research Advisors, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Fairfield	47,431
2	Ausdal Financial Partners, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Davenport	4,004
3	Principal Securities, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Des Moines	2,638
4	Nations Financial Group, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Cedar Rapids	1,625
5	Avantax Planning Partners, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Dubuque	1,216
6	Integrity Alliance, LLC Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Urbandale	1,082
7	Foster Group, Inc.	West Des Moines	715
8	Steele Capital Management, Inc.	Dubuque	582
9	BFC Planning, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Cedar Rapids	574
10	Gilbert & Cook, Inc.	West Des Moines	421

Top 100 in Iowa

Wealth firms with the most CFP professionals, including broker-dealer firms

Wealth firms with the most CFP professionals, including broker-dealer firms in Iowa, top 10
Rank	Firm	City	Most CFP professionals
1	Cambridge Investment Research Advisors, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Fairfield	702
2	Principal Securities, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Des Moines	152
3	Ausdal Financial Partners, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Davenport	41
4	Integrity Alliance, LLC Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Urbandale	37
5	Foster Group, Inc.	West Des Moines	35
6	FBL Wealth Management, LLC Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	West Des Moines	20
7	Nations Financial Group, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Cedar Rapids	16
7	Transamerica Retirement Advisors, LLC Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Cedar Rapids	16
7	BFC Planning, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Cedar Rapids	16
10	Syverson Strege	West Des Moines	13

Top 100 in Iowa

Newest wealth firms, including broker-dealer firms

Newest wealth firms, including broker-dealer firms in Iowa, top 10
Rank	Firm	City	Amount
1	Van Diest Capital	Polk City	$144.1 million
2	Lane Family Wealth Management	North Liberty	$142.7 million
3	BSC Capital Partners, LLC	West Des Moines	$125.8 million
4	Visionx Wealth Partners	Fort Dodge	$110.2 million
5	Taber Asset Management L.L.C.	Des Moines	$110.0 million
6	Blackoak Advisors LLC	Des Moines	$0
6	DRG Financial, LLC	Clear Lake	$0
6	True Wealth, LLC	Carroll	$0
6	Apexedge LLC	Grimes	$0
6	Polson Wealth Management	Des Moines	$0

Top 100 in Iowa

Over time

From the SEC's yearly files: SEC-registered wealth firms based in Iowa, from October 2018, each snapshot classed from its own Form ADV answers.

FirmsSEC-registered wealth firms, including broker-dealer firms. 9 snapshots, October 1, 2018 to October 2, 2026.

Data table

Firms
As of	Firms
October 1, 2018	50
October 1, 2019	53
October 1, 2020	58
October 4, 2021	64
October 3, 2022	70
October 5, 2023	69
October 1, 2024	69
September 2, 2025	72
October 2, 2026	83

Regulatory assets under managementSEC-registered wealth firms, including broker-dealer firms. 9 snapshots, October 1, 2018 to October 2, 2026.

Data table

Regulatory assets under management
As of	Regulatory assets under management
October 1, 2018	$81.0 billion
October 1, 2019	$85.3 billion
October 1, 2020	$106.2 billion
October 4, 2021	$126.9 billion
October 3, 2022	$137.3 billion
October 5, 2023	$126.0 billion
October 1, 2024	$151.1 billion
September 2, 2025	$179.3 billion
October 2, 2026	$235.8 billion

Client accountsSEC-registered wealth firms, including broker-dealer firms. 9 snapshots, October 1, 2018 to October 2, 2026.

Data table

Client accounts
As of	Client accounts
October 1, 2018	415,318
October 1, 2019	475,908
October 1, 2020	514,298
October 4, 2021	578,438
October 3, 2022	576,581
October 5, 2023	643,604
October 1, 2024	808,812
September 2, 2025	878,441
October 2, 2026	1,090,630

Median firm size (RAUM)SEC-registered wealth firms, including broker-dealer firms. 9 snapshots, October 1, 2018 to October 2, 2026.

Data table

Median firm size (RAUM)
As of	Median firm size (RAUM)
October 1, 2018	$211.6 million
October 1, 2019	$223.0 million
October 1, 2020	$225.3 million
October 4, 2021	$239.8 million
October 3, 2022	$276.2 million
October 5, 2023	$252.1 million
October 1, 2024	$293.7 million
September 2, 2025	$333.7 million
October 2, 2026	$328.3 million

The market in Iowa now

Headline figures

Headline figures, as of October 2, 2026
Measure	All wealth firms	SEC-registered	State-registered
Firms	167	83	84
Regulatory assets under management	$238.0 billion	$235.8 billion	$2.2 billion
Accounts	1,099,762	1,090,630	9,132
Clients	855,427	849,647	5,780
Employees	8,284	8,138	146
Advisory employees	7,254	7,141	113
Investment adviser representatives	7,839	7,715	124
Median RAUM	$140.1 million	$328.3 million	$32.5 million
Average RAUM	$1.7 billion	$2.9 billion	$36.4 million

Firms by size

Advisers grouped by regulatory assets under management.

Firms by size, as of October 2, 2026
Measure	All wealth firms	SEC-registered	State-registered
Firms under $100 million	57	1	56
RAUM of firms under $100 million	$1.8 billion	$9.2 million	$1.8 billion
Firms $100 million to $250 million	31	27	4
RAUM of firms $100 million to $250 million	$4.8 billion	$4.4 billion	$412.9 million
Firms $250 million to $500 million	25	25	0
RAUM of firms $250 million to $500 million	$8.7 billion	$8.7 billion	$0
Firms $500 million to $1 billion	12	12	0
RAUM of firms $500 million to $1 billion	$8.2 billion	$8.2 billion	$0
Firms $1 billion to $5 billion	10	10	0
RAUM of firms $1 billion to $5 billion	$27.0 billion	$27.0 billion	$0
Firms $5 billion to $10 billion	2	2	0
RAUM of firms $5 billion to $10 billion	$13.0 billion	$13.0 billion	$0
Firms $10 billion and up	3	3	0
RAUM of firms $10 billion and up	$174.5 billion	$174.5 billion	$0

Concentration

How much of the market the largest advisers hold.

Concentration: all wealth firmsAs of October 2, 2026.
Measure	Bar	Value
Top 10 share of RAUM		87.5%
Top 100 share of RAUM		99.7%

Concentration, as of October 2, 2026
Measure	All wealth firms	SEC-registered	State-registered
Top 10 share of RAUM	87.5%	88.3%	42.7%
Top 100 share of RAUM	99.7%	No data	No data

How advisers are paid

Share of advisers reporting each form of compensation on Form ADV Item 5.E. A firm can report several.

How advisers are paid: all wealth firmsAs of October 2, 2026.
Measure	Bar	Value
Charge a percentage of assets		91.6%
Charge hourly fees		61.7%
Charge subscription fees		0.6%
Charge fixed fees		67.7%
Receive commissions		4.2%
Charge performance-based fees		3.0%
Other compensation		17.4%

How advisers are paid, as of October 2, 2026
Measure	All wealth firms	SEC-registered	State-registered
Charge a percentage of assets	91.6%	98.8%	84.5%
Charge hourly fees	61.7%	67.5%	56.0%
Charge subscription fees	0.6%	0.0%	1.2%
Charge fixed fees	67.7%	69.9%	65.5%
Receive commissions	4.2%	4.8%	3.6%
Charge performance-based fees	3.0%	4.8%	1.2%
Other compensation	17.4%	18.1%	16.7%

Custody

Advisers reporting custody of client cash or securities on Form ADV Item 9.

Custody, as of October 2, 2026
Measure	All wealth firms	SEC-registered	State-registered
Have custody	34.1%	55.4%	13.1%

Broker-dealer and other affiliations

From Form ADV Items 6 and 7.

Broker-dealer and other affiliations, as of October 2, 2026
Measure	All wealth firms	SEC-registered	State-registered
Broker-dealer affiliated	6.6%	13.3%	0.0%

New firms and successions

New registrations and firms reporting that they succeeded to another adviser's business (Form ADV Item 4).

New firms and successions, as of October 2, 2026
Measure	All wealth firms	SEC-registered	State-registered
New registrations	13	8	5
Successions	No data	0	No data

Other measures

Other measures, as of October 2, 2026
Measure	All wealth firms	SEC-registered	State-registered
Firms reporting RAUM	140	80	60
Discretionary RAUM	$211.9 billion	$209.9 billion	$2.0 billion
CFP professionals	1,214	1,172	42
25th percentile RAUM	$39.0 million	$172.8 million	$8.0 million
75th percentile RAUM	$407.9 million	$674.4 million	$50.4 million
90th percentile RAUM	$1.0 billion	$3.7 billion	$91.0 million
Average account size	$216,398	$216,210	$238,837
Offer financial planning	85.6%	85.5%	85.7%
RAUM growth, one year	No data	31.5%	No data

As of October 2, 2026. Definitions of every measure are on the methodology page.

Cities

West Des Moines 20 independent RIAs, $10.8 billion
Des Moines 18 independent RIAs, $4.3 billion
Cedar Rapids 13 independent RIAs, $1.9 billion
Urbandale 12 independent RIAs, $1.5 billion
Cedar Falls 7 independent RIAs, $813.6 million
Clive 6 independent RIAs, $654.4 million
Ankeny 6 independent RIAs, $392.9 million
Coralville 5 independent RIAs, $314.4 million

Cities with at least five independent RIAs.

Data as of October 2, 2026, from Form ADV. Sources: SEC registered adviser data (ia100226.zip) and IAPD compilation reports. How the directory is built.