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For asset managers

SEC-registered wealth management firm Broker-dealer affiliated

Avantax Planning Partners, Inc.

As of its Form ADV filed June 18, 2026, Avantax Planning Partners, Inc., an SEC-registered, broker-dealer affiliated wealth management firm in Dubuque, Iowa, reported $7.6 billion in regulatory assets under management across 13,797 accounts, ranking #4 among all wealth firms in Iowa by assets.

Registration

Main office
Dubuque, IA
Registration
SEC-registered, Approved
CRD number
106237
SEC file number
801-50939
Registered since
January 17, 1996
Latest Form ADV filing
June 18, 2026
Organized as
Corporation
Fiscal year ends
December
Other offices
169

Key figures

Regulatory assets under management
$7.6 billion
Discretionary
$7.6 billion (99.9%)
Non-discretionary
$5.3 million
Accounts
13,797 (13,793 discretionary)
Clients
8,372, approximate as reported
Employees
261
Advisory staff
200 performing investment advisory functions
Average account
$548,626
Asset growth, 1 year
9.2% (from $6.9 billion a year earlier)
Asset growth, 3-year annual rate
11.5% (from $5.5 billion three years earlier)
Asset growth, 5-year annual rate
10.5% (from $4.6 billion five years earlier)
Client growth, 1 year
0.0% (from 8,375)

Broker-dealer affiliated. The firm is affiliated with a broker-dealer (Item 7.A(1)), at least half of its advisory staff are registered representatives of a broker-dealer (Item 5.B(2) against 5.B(1)), and its advisers manage less than $100 million each on average (5.F(2)(c) over 5.B(1)), the pattern of a broker-dealer's advisory arm rather than an adviser that owns a small broker-dealer. It is ranked among all wealth firms, the directory's view that includes wirehouses and broker-dealer firms, not in the main lists of independent RIAs. How firms are classed.

Growth rates come from the SEC's yearly snapshots and are left blank when the years are not comparable.

Rankings

Among all wealth firms, including wirehouses and broker-dealer firms.

Assets over time

Avantax Planning Partners, Inc.: regulatory assets under managementThe SEC's yearly snapshots and the latest filing. Years of state registration are not in the SEC files.RAUM the firm reported in each snapshot, October 1, 2010 to October 2, 2026.
$0$2B$4B$6B$8B201020132016202020232026$7.6BOctober 1, 2010: $930.0 millionOctober 3, 2011: $1.0 billionOctober 1, 2012: $1.1 billionOctober 1, 2013: $1.4 billionOctober 1, 2014: $1.7 billionOctober 1, 2015: $2.1 billionOctober 3, 2016: $2.3 billionOctober 2, 2017: $2.7 billionOctober 1, 2018: $3.0 billionOctober 1, 2019: $3.2 billionOctober 1, 2020: $4.1 billionOctober 4, 2021: $4.6 billionOctober 3, 2022: $5.8 billionOctober 5, 2023: $5.5 billionOctober 1, 2024: $6.4 billionSeptember 2, 2025: $6.9 billionOctober 2, 2026: $7.6 billion
Data table
Avantax Planning Partners, Inc.: regulatory assets under management
As ofRAUM
October 1, 2010$930.0 million
October 3, 2011$1.0 billion
October 1, 2012$1.1 billion
October 1, 2013$1.4 billion
October 1, 2014$1.7 billion
October 1, 2015$2.1 billion
October 3, 2016$2.3 billion
October 2, 2017$2.7 billion
October 1, 2018$3.0 billion
October 1, 2019$3.2 billion
October 1, 2020$4.1 billion
October 4, 2021$4.6 billion
October 3, 2022$5.8 billion
October 5, 2023$5.5 billion
October 1, 2024$6.4 billion
September 2, 2025$6.9 billion
October 2, 2026$7.6 billion

Clients and services

Client mix

Regulatory assets by client typeForm ADV Item 5.D, as reported. Client counts are approximate.
MeasureBarRAUM
High net worth individuals 1,216 clients $3.6 billion
Pension and profit sharing plans 591 clients $2.2 billion
Individuals (other than high net worth) 6,299 clients $1.6 billion
Corporations or other businesses 111 clients $152.5 million
Charitable organizations 153 clients $49.6 million

How the firm is paid

  • A percentage of assets under management
  • Hourly charges
  • Fixed fees

Advisory services

  • Financial planning
  • Portfolio management for individuals or small businesses
  • Portfolio management for businesses or institutional clients
  • Pension consulting
  • Selection of other advisers

Financial planning clients (Item 5.H): 2500.

Wrap fee program sponsor or portfolio manager: no.

Other business, affiliations and custody

Other business activities (Item 6.A)

  • Insurance broker or agent

Financial industry affiliations (Item 7.A)

  • Broker-dealer
  • Other investment adviser
  • Municipal advisor
  • Trust company
  • Accountant or accounting firm
  • Insurance company or agency
  • Pension consultant

Custody (Item 9)

The firm reported custody of client cash or securities, $7.6 billion in total.

Investment adviser representatives

IARs registered with the firm
10
Also registered through a broker-dealer
5
Employees who are IARs (Form ADV 5.B(3))
251

Designations held by the firm's IARs: CFP 1.

Between 2 and 3 of the firm's 10 IARs are registered in jurisdictions that require IAR CE. The source counts registrations by jurisdiction, and many IARs are registered in more than one, so the exact number is not knowable from it. IAR CE requirements by state.

Counts only. AdvisorIQ does not list individual people.

Disclosures

On Form ADV Item 11 the firm answered yes to 1 disclosure question. See the detail on IAPD.

Succession and acquired firms

On Form ADV Item 4 the firm did not report succeeding to another adviser's business.

Succession and M&A for advisors

Similar-sized firms in Iowa

The five wealth firms, broker-dealer affiliated firms included, nearest in regulatory assets with a main office in the same state.

Firm data as of October 2, 2026, from ia100226.zip. Figures are as the firm reported them; corrections are made on Form ADV and appear after the next monthly reload.

Data as of October 2, 2026, from Form ADV. Sources: SEC registered adviser data (ia100226.zip) and IAPD compilation reports. How the directory is built.