As of October 2, 2026, 150 independent wealth management RIAs based in Iowa reported $33.5 billion in regulatory assets under management; the largest by assets was Foster Group, Inc., with $4.8 billion.
From the SEC's yearly files: SEC-registered independent RIAs based in Iowa, from October 2018, each snapshot classed from its own Form ADV answers.
FirmsSEC-registered independent RIAs. 9 snapshots, October 1, 2018 to October 2, 2026.Firms, SEC-registered independent RIAs in Iowa, in each snapshot from October 1, 2018 to October 2, 2026.Data table
Firms
As of
Firms
October 1, 2018
36
October 1, 2019
38
October 1, 2020
41
October 4, 2021
47
October 3, 2022
54
October 5, 2023
53
October 1, 2024
51
September 2, 2025
55
October 2, 2026
68
Regulatory assets under managementSEC-registered independent RIAs. 9 snapshots, October 1, 2018 to October 2, 2026.Regulatory assets under management, SEC-registered independent RIAs in Iowa, in each snapshot from October 1, 2018 to October 2, 2026.Data table
Regulatory assets under management
As of
Regulatory assets under management
October 1, 2018
$14.8 billion
October 1, 2019
$14.3 billion
October 1, 2020
$17.6 billion
October 4, 2021
$21.3 billion
October 3, 2022
$27.0 billion
October 5, 2023
$18.9 billion
October 1, 2024
$20.2 billion
September 2, 2025
$31.0 billion
October 2, 2026
$31.4 billion
Client accountsSEC-registered independent RIAs. 9 snapshots, October 1, 2018 to October 2, 2026.Client accounts, SEC-registered independent RIAs in Iowa, in each snapshot from October 1, 2018 to October 2, 2026.Data table
Client accounts
As of
Client accounts
October 1, 2018
56,717
October 1, 2019
56,583
October 1, 2020
59,871
October 4, 2021
71,880
October 3, 2022
80,588
October 5, 2023
69,834
October 1, 2024
69,326
September 2, 2025
89,388
October 2, 2026
91,424
Median firm size (RAUM)SEC-registered independent RIAs. 9 snapshots, October 1, 2018 to October 2, 2026.Median firm size (RAUM), SEC-registered independent RIAs in Iowa, in each snapshot from October 1, 2018 to October 2, 2026.Data table
Median firm size (RAUM)
As of
Median firm size (RAUM)
October 1, 2018
$172.7 million
October 1, 2019
$162.4 million
October 1, 2020
$206.3 million
October 4, 2021
$229.8 million
October 3, 2022
$261.4 million
October 5, 2023
$238.1 million
October 1, 2024
$282.5 million
September 2, 2025
$272.9 million
October 2, 2026
$278.3 million
The market in Iowa now
Headline figures
Headline figures, as of October 2, 2026
Measure
Independent RIAs
SEC-registered
State-registered
Firms
150
68
82
Regulatory assets under management
$33.5 billion
$31.4 billion
$2.1 billion
Accounts
100,087
91,424
8,663
Clients
49,157
43,846
5,311
Employees
893
750
143
Advisory employees
615
505
110
Investment adviser representatives
671
550
121
Median RAUM
$120.3 million
$278.3 million
$32.2 million
Average RAUM
$272.0 million
$483.1 million
$35.4 million
Firms by size
Advisers grouped by regulatory assets under management.
Firms by size, as of October 2, 2026
Measure
Independent RIAs
SEC-registered
State-registered
Firms under $100 million
54
0
54
RAUM of firms under $100 million
$1.6 billion
$0
$1.6 billion
Firms $100 million to $250 million
31
27
4
RAUM of firms $100 million to $250 million
$4.8 billion
$4.4 billion
$412.9 million
Firms $250 million to $500 million
22
22
0
RAUM of firms $250 million to $500 million
$7.5 billion
$7.5 billion
$0
Firms $500 million to $1 billion
11
11
0
RAUM of firms $500 million to $1 billion
$7.3 billion
$7.3 billion
$0
Firms $1 billion to $5 billion
5
5
0
RAUM of firms $1 billion to $5 billion
$12.2 billion
$12.2 billion
$0
Firms $5 billion to $10 billion
0
0
0
RAUM of firms $5 billion to $10 billion
$0
$0
$0
Firms $10 billion and up
0
0
0
RAUM of firms $10 billion and up
$0
$0
$0
Concentration
How much of the market the largest advisers hold.
Concentration: independent RIAsAs of October 2, 2026.
Measure
Bar
Value
Top 10 share of RAUM
48.5%
Top 100 share of RAUM
99.6%
Concentration, as of October 2, 2026
Measure
Independent RIAs
SEC-registered
State-registered
Top 10 share of RAUM
48.5%
51.7%
44.4%
Top 100 share of RAUM
99.6%
No data
No data
How advisers are paid
Share of advisers reporting each form of compensation on Form ADV Item 5.E. A firm can report several.
How advisers are paid: independent RIAsAs of October 2, 2026.
Measure
Bar
Value
Charge a percentage of assets
90.7%
Charge hourly fees
60.7%
Charge subscription fees
0.7%
Charge fixed fees
64.7%
Receive commissions
2.7%
Charge performance-based fees
3.3%
Other compensation
16.0%
How advisers are paid, as of October 2, 2026
Measure
Independent RIAs
SEC-registered
State-registered
Charge a percentage of assets
90.7%
98.5%
84.1%
Charge hourly fees
60.7%
66.2%
56.1%
Charge subscription fees
0.7%
0.0%
1.2%
Charge fixed fees
64.7%
63.2%
65.9%
Receive commissions
2.7%
1.5%
3.7%
Charge performance-based fees
3.3%
5.9%
1.2%
Other compensation
16.0%
14.7%
17.1%
Custody
Advisers reporting custody of client cash or securities on Form ADV Item 9.
Custody, as of October 2, 2026
Measure
Independent RIAs
SEC-registered
State-registered
Have custody
32.7%
55.9%
13.4%
Broker-dealer and other affiliations
From Form ADV Items 6 and 7.
Broker-dealer and other affiliations, as of October 2, 2026
Measure
Independent RIAs
SEC-registered
State-registered
Broker-dealer affiliated
1.3%
2.9%
0.0%
New firms and successions
New registrations and firms reporting that they succeeded to another adviser's business (Form ADV Item 4).
New firms and successions, as of October 2, 2026
Measure
Independent RIAs
SEC-registered
State-registered
New registrations
13
8
5
Successions
No data
0
No data
Other measures
Other measures, as of October 2, 2026
Measure
Independent RIAs
SEC-registered
State-registered
Firms reporting RAUM
123
65
58
Discretionary RAUM
$32.4 billion
$30.5 billion
$1.9 billion
CFP professionals
188
148
40
25th percentile RAUM
$34.3 million
$164.6 million
$7.2 million
75th percentile RAUM
$279.1 million
$451.1 million
$49.4 million
90th percentile RAUM
$539.5 million
$895.0 million
$84.7 million
Average account size
$334,276
$343,492
$237,013
Offer financial planning
84.7%
83.8%
85.4%
RAUM growth, one year
No data
1.1%
No data
As of October 2, 2026. Definitions of every measure are on the methodology page.