SEC-registered wealth management firm Broker-dealer affiliated
Truist Advisory Services, Inc.
As of its Form ADV filed August 30, 2026, Truist Advisory Services, Inc., an SEC-registered, broker-dealer affiliated wealth management firm in Atlanta, Georgia, reported $77.4 billion in regulatory assets under management across 129,307 accounts, ranking #1 among all wealth firms in Georgia by assets.
Registration
- Registration
- SEC-registered, Approved
- CRD number
- 283390
- SEC file number
- 801-107729
- Registered since
- May 18, 2016
- Latest Form ADV filing
- August 30, 2026
- Organized as
- Corporation
- Fiscal year ends
- December
- Other offices
- 2,881
Key figures
- Regulatory assets under management
- $77.4 billion
- Discretionary
- $62.8 billion (81.1%)
- Non-discretionary
- $14.6 billion
- Accounts
- 129,307 (114,918 discretionary)
- Clients
- 129,816, approximate as reported
- Employees
- 2,461
- Advisory staff
- 2,360 performing investment advisory functions
- Average account
- $598,512
- Asset growth, 1 year
- 14.3% (from $67.7 billion a year earlier)
- Asset growth, 3-year annual rate
- 13.3% (from $53.2 billion three years earlier)
- Asset growth, 5-year annual rate
- 7.5% (from $53.9 billion five years earlier)
- Client growth, 1 year
- 3.9% (from 124,887)
Broker-dealer affiliated. The firm is affiliated with a bank (Item 7.A(8)) that is part of a group with a broker-dealer (Item 7.A(1)) or controlled by a public company (Schedule D, Item 10.A). It is ranked among all wealth firms, the directory's view that includes wirehouses and broker-dealer firms, not in the main lists of independent RIAs. How firms are classed.
Growth rates come from the SEC's yearly snapshots and are left blank when the years are not comparable.
Rankings
Among all wealth firms, including wirehouses and broker-dealer firms.
Assets over time
Data table
| As of | RAUM |
|---|---|
| October 3, 2016 | $0 |
| October 2, 2017 | $12.7 billion |
| October 1, 2018 | $19.0 billion |
| October 1, 2019 | $22.7 billion |
| October 1, 2020 | $24.4 billion |
| October 4, 2021 | $53.9 billion |
| October 3, 2022 | $61.6 billion |
| October 5, 2023 | $53.2 billion |
| October 1, 2024 | $61.4 billion |
| September 2, 2025 | $67.7 billion |
| October 2, 2026 | $77.4 billion |
Clients and services
Client mix
| Measure | Bar | RAUM |
|---|---|---|
| High net worth individuals 32,526 clients | $47.6 billion | |
| Individuals (other than high net worth) 93,619 clients | $23.1 billion | |
| Corporations or other businesses 2,186 clients | $5.5 billion | |
| Other 743 clients | $1.1 billion | |
| Charitable organizations 75 clients | $63.6 million | |
| State or municipal government entities 6 clients | $43.0 million | |
| Pension and profit sharing plans 147 clients | $39.6 million | |
| Banking or thrift institutions 5 clients | $26.9 million |
How the firm is paid
- A percentage of assets under management
- Fixed fees
Advisory services
- Financial planning
- Portfolio management for individuals or small businesses
- Portfolio management for businesses or institutional clients
- Selection of other advisers
- Publication of periodicals or newsletters
- Other
Financial planning clients (Item 5.H): 5600.
Wrap fee program sponsor or portfolio manager: yes.
Other business, affiliations and custody
Other business activities (Item 6.A)
None reported.
Financial industry affiliations (Item 7.A)
- Broker-dealer
- Other investment adviser
- Swap dealer
- Banking or thrift institution
- Trust company
- Insurance company or agency
- Sponsor, general partner or managing member of pooled investment vehicles
Custody (Item 9)
The firm reported no custody of client cash or securities.
Investment adviser representatives
- IARs registered with the firm
- 1,970
- Also registered through a broker-dealer
- 1,854
- Employees who are IARs (Form ADV 5.B(3))
- 1,985
Designations held by the firm's IARs: CFP 266, CFA 65, ChFC 20, PFS 1.
Between 517 and 963 of the firm's 1,970 IARs are registered in jurisdictions that require IAR CE. The source counts registrations by jurisdiction, and many IARs are registered in more than one, so the exact number is not knowable from it. IAR CE requirements by state.
Counts only. AdvisorIQ does not list individual people.
Disclosures
On Form ADV Item 11 the firm answered yes to 8 disclosure questions. See the detail on IAPD.
Succession and acquired firms
On Form ADV Item 4 the firm did not report succeeding to another adviser's business.
Similar-sized firms in Georgia
| Firm | City | RAUM |
|---|---|---|
| HB Wealth | Atlanta | $30.2 billion |
| Merit Financial Advisors | Alpharetta | $23.9 billion |
| Primerica Advisors | Duluth | $15.5 billion |
| Osaic Advisory Services, LLC | Atlanta | $15.5 billion |
| Advisory Services Network | Atlanta | $10.6 billion |
The five wealth firms, broker-dealer affiliated firms included, nearest in regulatory assets with a main office in the same state.
Elsewhere
- Truist Advisory Services, Inc. on IAPD: Form ADV, brochures and disclosure detail.
- Firm website: www.truist.com/wealth/tas-disclosure
- Wealth management firms in Georgia
Firm data as of October 2, 2026, from ia100226.zip. Figures are as the firm reported them; corrections are made on Form ADV and appear after the next monthly reload.
Data as of October 2, 2026, from Form ADV. Sources: SEC registered adviser data (ia100226.zip) and IAPD compilation reports. How the directory is built.