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For asset managers

SEC-registered independent wealth management RIA

HB Wealth

As of its Form ADV filed September 3, 2026, HB Wealth, an SEC-registered independent wealth management RIA in Atlanta, Georgia, reported $30.2 billion in regulatory assets under management across 26,148 accounts, ranking #1 among independent RIAs in Georgia by assets.

Registration

Main office
Atlanta, GA
Registration
SEC-registered, Approved
CRD number
316731
SEC file number
801-122595
Registered since
November 5, 2021
Latest Form ADV filing
September 3, 2026
Legal name
HB WEALTH MANAGEMENT, LLC
Organized as
Limited Liability Company
Fiscal year ends
December
Other offices
11

Key figures

Regulatory assets under management
$30.2 billion
Discretionary
$26.9 billion (89.2%)
Non-discretionary
$3.2 billion
Accounts
26,148 (25,260 discretionary)
Clients
5,459, approximate as reported
Employees
325
Advisory staff
152 performing investment advisory functions
Average account
$1.2 million
Asset growth, 1 year
16.5% (from $25.9 billion a year earlier)
Asset growth, 3-year annual rate
34.0% (from $12.5 billion three years earlier)
Asset growth, 5-year annual rate
Not reported
Client growth, 1 year
4.4% (from 5,230)

Independent wealth management RIA: individual and high net worth clients hold at least half of its regulatory assets, it offers financial planning or portfolio management for individuals, and it is not a broker-dealer, a bank or part of one by the directory's rules. How firms are classed.

Growth rates come from the SEC's yearly snapshots and are left blank when the years are not comparable.

Rankings

Among independent wealth management RIAs.

Assets over time

HB Wealth: regulatory assets under managementThe SEC's yearly snapshots and the latest filing. Years of state registration are not in the SEC files.RAUM the firm reported in each snapshot, October 3, 2022 to October 2, 2026.
$0$10B$20B$30B$40B20222023202420252026$30.2BOctober 3, 2022: $11.1 billionOctober 5, 2023: $12.5 billionOctober 1, 2024: $15.2 billionSeptember 2, 2025: $25.9 billionOctober 2, 2026: $30.2 billion
Data table
HB Wealth: regulatory assets under management
As ofRAUM
October 3, 2022$11.1 billion
October 5, 2023$12.5 billion
October 1, 2024$15.2 billion
September 2, 2025$25.9 billion
October 2, 2026$30.2 billion

Clients and services

Client mix

Regulatory assets by client typeForm ADV Item 5.D, as reported. Client counts are approximate.
MeasureBarRAUM
High net worth individuals 3,169 clients $21.8 billion
Corporations or other businesses 358 clients $4.5 billion
Individuals (other than high net worth) 1,639 clients $1.4 billion
Charitable organizations 227 clients $1.3 billion
Pooled investment vehicles 23 clients $860.3 million
Investment companies 1 client $260.7 million
Pension and profit sharing plans 42 clients $72.3 million
State or municipal government entities fewer than 5 clients $6.2 million

How the firm is paid

  • A percentage of assets under management
  • Hourly charges
  • Fixed fees

Advisory services

  • Financial planning
  • Portfolio management for individuals or small businesses
  • Portfolio management for investment companies
  • Portfolio management for pooled investment vehicles
  • Portfolio management for businesses or institutional clients
  • Selection of other advisers
  • Other

Financial planning clients (Item 5.H): 5000.

Wrap fee program sponsor or portfolio manager: no.

Other business, affiliations and custody

Other business activities (Item 6.A)

None reported.

Financial industry affiliations (Item 7.A)

  • Sponsor, general partner or managing member of pooled investment vehicles

Advises 24 private funds (Item 7.B).

Custody (Item 9)

The firm reported custody of client cash or securities, $9.3 billion in total.

Investment adviser representatives

IARs registered with the firm
168
Also registered through a broker-dealer
0
Employees who are IARs (Form ADV 5.B(3))
139

Designations held by the firm's IARs: CFP 85, CFA 28, ChFC 2, PFS 2.

Between 45 and 65 of the firm's 168 IARs are registered in jurisdictions that require IAR CE. The source counts registrations by jurisdiction, and many IARs are registered in more than one, so the exact number is not knowable from it. IAR CE requirements by state.

Counts only. AdvisorIQ does not list individual people.

Disclosures

On Form ADV Item 11 the firm answered yes to 0 disclosure questions. See the detail on IAPD.

Succession and acquired firms

On Form ADV Item 4 the firm did not report succeeding to another adviser's business.

Succession and M&A for advisors

Similar-sized firms in Georgia

The five independent RIAs nearest in regulatory assets with a main office in the same state.

Firm data as of October 2, 2026, from ia100226.zip. Figures are as the firm reported them; corrections are made on Form ADV and appear after the next monthly reload.

Data as of October 2, 2026, from Form ADV. Sources: SEC registered adviser data (ia100226.zip) and IAPD compilation reports. How the directory is built.