SEC-registered wealth management firm Broker-dealer affiliated
Beacon Trust
As of its Form ADV filed July 27, 2026, Beacon Trust, an SEC-registered, broker-dealer affiliated wealth management firm in Morristown, New Jersey, reported $4.4 billion in regulatory assets under management across 2,939 accounts, ranking #11 among all wealth firms in New Jersey by assets.
Registration
- Main office
- Morristown, NJ
- Registration
- SEC-registered, Approved
- CRD number
- 226547
- SEC file number
- 801-96256
- Registered since
- April 1, 2015
- Latest Form ADV filing
- July 27, 2026
- Legal name
- BEACON INVESTMENT ADVISORY SERVICES, INC.
- Organized as
- Corporation
- Fiscal year ends
- December
- Other offices
- 4
Key figures
- Regulatory assets under management
- $4.4 billion
- Discretionary
- $4.3 billion (95.8%)
- Non-discretionary
- $185.4 million
- Accounts
- 2,939 (2,825 discretionary)
- Clients
- 2,939, approximate as reported
- Employees
- 51
- Advisory staff
- 43 performing investment advisory functions
- Average account
- $1.5 million
- Asset growth, 1 year
- 2.1% (from $4.4 billion a year earlier)
- Asset growth, 3-year annual rate
- 8.7% (from $3.5 billion three years earlier)
- Asset growth, 5-year annual rate
- 3.7% (from $3.7 billion five years earlier)
- Client growth, 1 year
- 1.7% (from 2,889)
Broker-dealer affiliated. The firm is affiliated with a bank (Item 7.A(8)) that is part of a group with a broker-dealer (Item 7.A(1)) or controlled by a public company (Schedule D, Item 10.A). It is ranked among all wealth firms, the directory's view that includes wirehouses and broker-dealer firms, not in the main lists of independent RIAs. How firms are classed.
Growth rates come from the SEC's yearly snapshots and are left blank when the years are not comparable.
Rankings
Among all wealth firms, including wirehouses and broker-dealer firms.
Assets over time
Data table
| As of | RAUM |
|---|---|
| October 1, 2015 | $125.5 million |
| October 3, 2016 | $1.2 billion |
| October 2, 2017 | $1.2 billion |
| October 1, 2018 | $2.4 billion |
| October 1, 2019 | $3.0 billion |
| October 1, 2020 | $3.4 billion |
| October 4, 2021 | $3.7 billion |
| October 3, 2022 | $4.1 billion |
| October 5, 2023 | $3.5 billion |
| October 1, 2024 | $4.0 billion |
| September 2, 2025 | $4.4 billion |
| October 2, 2026 | $4.4 billion |
Clients and services
Client mix
| Measure | Bar | RAUM |
|---|---|---|
| High net worth individuals 2,007 clients | $3.2 billion | |
| Individuals (other than high net worth) 823 clients | $893.6 million | |
| Corporations or other businesses 55 clients | $214.4 million | |
| Pension and profit sharing plans 10 clients | $46.5 million | |
| Charitable organizations 41 clients | $40.8 million | |
| Investment companies 3 clients | $2.5 million | |
| Banking or thrift institutions fewer than 5 clients | $0 | |
| State or municipal government entities fewer than 5 clients | $0 | |
| Other investment advisers fewer than 5 clients | $0 | |
| Insurance companies fewer than 5 clients | $0 | |
| Sovereign wealth funds and foreign official institutions fewer than 5 clients | $0 |
How the firm is paid
- A percentage of assets under management
- Fixed fees
Advisory services
- Financial planning
- Portfolio management for individuals or small businesses
- Selection of other advisers
- Other
Financial planning clients (Item 5.H): 1-10.
Wrap fee program sponsor or portfolio manager: yes.
Other business, affiliations and custody
Other business activities (Item 6.A)
None reported.
Financial industry affiliations (Item 7.A)
- Banking or thrift institution
- Trust company
- Insurance company or agency
Custody (Item 9)
The firm reported custody of client cash or securities, $3.8 billion in total.
Investment adviser representatives
- IARs registered with the firm
- 30
- Also registered through a broker-dealer
- 0
- Employees who are IARs (Form ADV 5.B(3))
- 39
Designations held by the firm's IARs: CFP 8, CFA 4, ChFC 1.
30 of the firm's 30 IARs are registered in jurisdictions that require IAR CE. IAR CE requirements by state.
Counts only. AdvisorIQ does not list individual people.
Disclosures
On Form ADV Item 11 the firm answered yes to 0 disclosure questions. See the detail on IAPD.
Succession and acquired firms
On Form ADV Item 4 the firm did not report succeeding to another adviser's business.
Similar-sized firms in New Jersey
| Firm | City | RAUM |
|---|---|---|
| BC Advisors, LLC | Mount Laurel | $4.7 billion |
| Sax Wealth Advisors, LLC | Parsippany | $3.6 billion |
| Leo Wealth, LLC | Edison | $3.2 billion |
| Transcend Capital Advisors, LLC | Madison | $2.9 billion |
| RMR Wealth Builders, Inc. | Montclair | $2.9 billion |
The five wealth firms, broker-dealer affiliated firms included, nearest in regulatory assets with a main office in the same state.
Elsewhere
- Beacon Trust on IAPD: Form ADV, brochures and disclosure detail.
- Firm website: www.beacontrust.com
- Wealth management firms in New Jersey
Firm data as of October 2, 2026, from ia100226.zip. Figures are as the firm reported them; corrections are made on Form ADV and appear after the next monthly reload.
Data as of October 2, 2026, from Form ADV. Sources: SEC registered adviser data (ia100226.zip) and IAPD compilation reports. How the directory is built.