SEC-registered wealth management firm Broker-dealer affiliated
Private Advisor Group, LLC
As of its Form ADV filed September 30, 2026, Private Advisor Group, LLC, an SEC-registered, broker-dealer affiliated wealth management firm in Morristown, New Jersey, reported $57.7 billion in regulatory assets under management across 170,206 accounts, ranking #3 among all wealth firms in New Jersey by assets.
Registration
- Main office
- Morristown, NJ
- Registration
- SEC-registered, Approved
- CRD number
- 155216
- SEC file number
- 801-72060
- Registered since
- January 3, 2011
- Latest Form ADV filing
- September 30, 2026
- Organized as
- Limited Liability Company
- Fiscal year ends
- December
- Other offices
- 569
Key figures
- Regulatory assets under management
- $57.7 billion
- Discretionary
- $57.7 billion (100.0%)
- Non-discretionary
- $12.1 million
- Accounts
- 170,206 (170,197 discretionary)
- Clients
- 171,239, approximate as reported
- Employees
- 930
- Advisory staff
- 885 performing investment advisory functions
- Average account
- $339,019
- Asset growth, 1 year
- 54.8% (from $37.3 billion a year earlier)
- Asset growth, 3-year annual rate
- 26.5% (from $28.5 billion three years earlier)
- Asset growth, 5-year annual rate
- 13.9% (from $30.1 billion five years earlier)
- Client growth, 1 year
- 29.7% (from 131,982)
Broker-dealer affiliated. The firm is affiliated with a broker-dealer (Item 7.A(1)), at least half of its advisory staff are registered representatives of a broker-dealer (Item 5.B(2) against 5.B(1)), and its advisers manage less than $100 million each on average (5.F(2)(c) over 5.B(1)), the pattern of a broker-dealer's advisory arm rather than an adviser that owns a small broker-dealer. It is ranked among all wealth firms, the directory's view that includes wirehouses and broker-dealer firms, not in the main lists of independent RIAs. How firms are classed.
Growth rates come from the SEC's yearly snapshots and are left blank when the years are not comparable.
Rankings
Among all wealth firms, including wirehouses and broker-dealer firms.
Assets over time
Data table
| As of | RAUM |
|---|---|
| October 3, 2011 | $27.5 million |
| October 1, 2012 | $615.5 million |
| October 1, 2013 | $3.1 billion |
| October 1, 2014 | $5.3 billion |
| October 1, 2015 | $8.2 billion |
| October 3, 2016 | $10.6 billion |
| October 2, 2017 | $11.9 billion |
| October 1, 2018 | $16.8 billion |
| October 1, 2019 | $19.4 billion |
| October 1, 2020 | $21.2 billion |
| October 4, 2021 | $30.1 billion |
| October 3, 2022 | $33.9 billion |
| October 5, 2023 | $28.5 billion |
| October 1, 2024 | $35.3 billion |
| September 2, 2025 | $37.3 billion |
| October 2, 2026 | $57.7 billion |
Clients and services
Client mix
| Measure | Bar | RAUM |
|---|---|---|
| High net worth individuals 27,742 clients | $29.6 billion | |
| Individuals (other than high net worth) 138,881 clients | $25.4 billion | |
| Corporations or other businesses 708 clients | $972.1 million | |
| Pension and profit sharing plans 2,155 clients | $829.3 million | |
| Charitable organizations 643 clients | $439.9 million | |
| State or municipal government entities 69 clients | $433.3 million | |
| Insurance companies 8 clients | $7.8 million | |
| Banking or thrift institutions fewer than 5 clients | $0 | |
| Other investment advisers fewer than 5 clients | $0 | |
| Sovereign wealth funds and foreign official institutions fewer than 5 clients | $0 |
How the firm is paid
- A percentage of assets under management
- Hourly charges
- Fixed fees
- Other
Advisory services
- Financial planning
- Portfolio management for individuals or small businesses
- Portfolio management for businesses or institutional clients
- Pension consulting
- Selection of other advisers
- Publication of periodicals or newsletters
- Educational seminars or workshops
- Other
Financial planning clients (Item 5.H): 3000.
Wrap fee program sponsor or portfolio manager: yes.
Other business, affiliations and custody
Other business activities (Item 6.A)
None reported.
Financial industry affiliations (Item 7.A)
- Broker-dealer
- Other investment adviser
- Accountant or accounting firm
- Lawyer or law firm
- Pension consultant
- Real estate broker, dealer or agent
Custody (Item 9)
The firm reported custody of client cash or securities, $4.3 billion in total.
Investment adviser representatives
- IARs registered with the firm
- 927
- Also registered through a broker-dealer
- 790
- Employees who are IARs (Form ADV 5.B(3))
- 885
Designations held by the firm's IARs: CFP 227, ChFC 48, CFA 13, PFS 3.
Between 124 and 560 of the firm's 927 IARs are registered in jurisdictions that require IAR CE. The source counts registrations by jurisdiction, and many IARs are registered in more than one, so the exact number is not knowable from it. IAR CE requirements by state.
Counts only. AdvisorIQ does not list individual people.
Disclosures
On Form ADV Item 11 the firm answered yes to 6 disclosure questions. See the detail on IAPD.
Succession and acquired firms
On Form ADV Item 4 the firm did not report succeeding to another adviser's business.
Similar-sized firms in New Jersey
| Firm | City | RAUM |
|---|---|---|
| Summit Financial, LLC | Parsippany | $26.3 billion |
| Modera Wealth Management, LLC | Westwood | $17.7 billion |
| Onepoint BFG Wealth Partners | Parsippany | $15.1 billion |
| Circle Wealth Management, LLC | Summit | $14.1 billion |
| Advisors Capital Management, LLC | Ridgewood | $12.2 billion |
The five wealth firms, broker-dealer affiliated firms included, nearest in regulatory assets with a main office in the same state.
Elsewhere
- Private Advisor Group, LLC on IAPD: Form ADV, brochures and disclosure detail.
- Firm website: www.privateadvisorgroup.com
- Wealth management firms in New Jersey
Firm data as of October 2, 2026, from ia100226.zip. Figures are as the firm reported them; corrections are made on Form ADV and appear after the next monthly reload.
Data as of October 2, 2026, from Form ADV. Sources: SEC registered adviser data (ia100226.zip) and IAPD compilation reports. How the directory is built.