State-registered wealth management firm Broker-dealer affiliated
Buttonwood Partners, Inc.
As of its Form ADV filed January 2, 2026, Buttonwood Partners, Inc., a state-registered, broker-dealer affiliated wealth management firm in Madison, Wisconsin, reported $16.4 million in regulatory assets under management across 28 accounts, ranking #222 among all wealth firms in Wisconsin by assets.
Registration
- Registration
- State-registered, Approved
- CRD number
- 27108
- SEC file number
- None (state-registered)
- Registered since
- March 28, 2012
- Latest Form ADV filing
- January 2, 2026
- Organized as
- Corporation
- Fiscal year ends
- September
- Other offices
- 0
Key figures
- Regulatory assets under management
- $16.4 million
- Discretionary
- $16.4 million (100.0%)
- Non-discretionary
- $0
- Accounts
- 28 (28 discretionary)
- Clients
- 28, approximate as reported
- Employees
- 3
- Advisory staff
- 1 performing investment advisory functions
- Average account
- $584,169
- Asset growth, 1 year
- Not reported
- Asset growth, 3-year annual rate
- Not reported
- Asset growth, 5-year annual rate
- Not reported
- Client growth, 1 year
- Not reported
Broker-dealer affiliated. The firm is itself a broker-dealer as well as an investment adviser (Form ADV Item 6.A(1)). It is ranked among all wealth firms, the directory's view that includes wirehouses and broker-dealer firms, not in the main lists of independent RIAs. How firms are classed.
Growth rates come from the SEC's yearly snapshots and are left blank when the years are not comparable.
Rankings
Among all wealth firms, including wirehouses and broker-dealer firms.
Assets over time
Data table
| As of | RAUM |
|---|---|
| October 1, 2010 | $52.0 million |
| October 3, 2011 | $60.8 million |
| October 7, 2026 | $16.4 million |
Clients and services
Client mix
| Measure | Bar | RAUM |
|---|---|---|
| High net worth individuals 28 clients | $16.4 million |
How the firm is paid
- A percentage of assets under management
Advisory services
- Portfolio management for individuals or small businesses
Wrap fee program sponsor or portfolio manager: no.
Other business, affiliations and custody
Other business activities (Item 6.A)
- Broker-dealer
- Registered representative of a broker-dealer
Financial industry affiliations (Item 7.A)
- Broker-dealer
- Other investment adviser
Custody (Item 9)
The firm reported no custody of client cash or securities.
Investment adviser representatives
- IARs registered with the firm
- 3
- Also registered through a broker-dealer
- 3
- Employees who are IARs (Form ADV 5.B(3))
- 1
Designations held by the firm's IARs: CFP 1.
3 of the firm's 3 IARs are registered in jurisdictions that require IAR CE. IAR CE requirements by state.
Counts only. AdvisorIQ does not list individual people.
Disclosures
Our source has no Form ADV Item 11 detail for this firm. See the detail on IAPD.
Succession and acquired firms
On Form ADV Item 4 the firm did not report succeeding to another adviser's business.
Similar-sized firms in Wisconsin
| Firm | City | RAUM |
|---|---|---|
| Entirement Financial Planning LLC | Watertown | $18.0 million |
| Transform Retirement | De Pere | $17.7 million |
| Pro Advisors, Ltd. DBA R J Pickle Financial Services | Prescott | $15.7 million |
| D/B/A Financial Awareness Institute | Sharon | $15.0 million |
| Bruce Wood Capital, LLC | Mequon | $14.7 million |
The five wealth firms, broker-dealer affiliated firms included, nearest in regulatory assets with a main office in the same state.
Elsewhere
- Buttonwood Partners, Inc. on IAPD: Form ADV, brochures and disclosure detail.
- Firm website: www.buttonwoodpartnersinc.com
- Wealth management firms in Wisconsin
Firm data as of October 7, 2026, from IA_FIRM_STATE_Feed_10_07_2026.xml.gz. Figures are as the firm reported them; corrections are made on Form ADV and appear after the next monthly reload.
Data as of October 7, 2026, from Form ADV. Sources: SEC registered adviser data (ia100226.zip) and IAPD compilation reports. How the directory is built.