State market data

Wealth management firms in Utah

As of October 2, 2026, 272 wealth management firms, including broker-dealer firms, based in Utah reported $81.4 billion in regulatory assets under management; the largest by assets was Soltis Investment Advisors, LLC, with $12.0 billion.

Showing all wealth firms, including wirehouses and broker-dealer firms. Independent RIAs only

Wealth management firms: 272
SEC-registered: 108
State-registered: 164
Regulatory assets under management: $81.4 billion
Client accounts: 378,832
Median firm size: $76.6 million
Of which broker-dealer affiliated: 10, with $12.2 billion

Utah has not adopted IAR continuing education. Status from NASAA's IAR CE map, checked October 5, 2026. IAR CE in Utah.

Top firms in Utah

Largest wealth firms by assets under management, including broker-dealer firms

Largest wealth firms by assets under management, including broker-dealer firms in Utah, top 10
Rank	Firm	City	RAUM
1	Soltis Investment Advisors, LLC	St. George	$12.0 billion
2	Sepio Capital, LP	Salt Lake City	$5.6 billion
3	Diversify Advisory Services, LLC Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	South Jordan	$4.6 billion
4	Diversify Wealth Management, LLC Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	South Jordan	$4.1 billion
5	Crewe Advisors	Salt Lake City	$3.1 billion
6	Capita Financial Network, LLC	Draper	$2.3 billion
7	Albion Financial Group	Salt Lake City	$2.0 billion
8	Physician Wealth Advisors, Inc.	Salt Lake City	$2.0 billion
9	Healthequity Advisors	Draper	$2.0 billion
10	The Norden Group LLC	Provo	$2.0 billion

Top 100 in Utah

Fastest-growing wealth firms over one year, including broker-dealer firms

Fastest-growing wealth firms over one year, including broker-dealer firms in Utah, top 10
Rank	Firm	City	Growth	Starting value
1	Three Seasons Wealth	Salt Lake City	241.1%	$361.7 million
2	Tencap Wealth Coaching	South Jordan	143.2%	$117.2 million
3	Elysium Wealth Management, LLC	South Jordan	121.3%	$159.2 million
4	E6 Portfolios Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Midvale	78.6%	$134.0 million
5	Diversify Wealth Management, LLC Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	South Jordan	62.6%	$2.5 billion
6	Platform Wealth Advisors	Holladay	54.9%	$328.6 million
7	Athos Private Wealth LLC	Holladay	51.9%	$176.7 million
8	Coign Capital Advisors LLC	Draper	47.3%	$321.0 million
9	Diversify Advisory Services, LLC Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	South Jordan	45.0%	$3.2 billion
10	Soltis Investment Advisors, LLC	St. George	44.1%	$8.4 billion

Top 100 in Utah

Fastest-growing wealth firms over three years, including broker-dealer firms

Fastest-growing wealth firms over three years, including broker-dealer firms in Utah, top 10
Rank	Firm	City	Growth	Starting value
1	Three Seasons Wealth	Salt Lake City	73.1%	$237.7 million
2	Scott Marsh Financial, LLC	Salt Lake City	46.0%	$100.6 million
3	Decker Retirement Planning Inc.	Lehi	45.2%	$117.5 million
4	Athos Private Wealth LLC	Holladay	37.6%	$103.1 million
5	Iron Gate Global Advisors	North Salt Lake	34.6%	$542.7 million
6	Crewe Advisors	Salt Lake City	33.3%	$1.3 billion
7	Wealth Management CPAS, LLC	Salt Lake City	33.2%	$139.4 million
8	B.O.S.S. Retirement Advisors, LLC	Lehi	33.0%	$588.0 million
9	Switchpoint Financial Planning LLC	Lehi	32.8%	$156.9 million
10	Diversify Advisory Services, LLC Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	South Jordan	32.3%	$2.0 billion

Top 100 in Utah

Fastest-growing wealth firms over five years, including broker-dealer firms

Fastest-growing wealth firms over five years, including broker-dealer firms in Utah, top 10
Rank	Firm	City	Growth	Starting value
1	B.O.S.S. Retirement Advisors, LLC	Lehi	38.0%	$276.7 million
2	Andina Advisors	Logan	37.4%	$258.1 million
3	Crewe Advisors	Salt Lake City	33.5%	$719.0 million
4	Soltis Investment Advisors, LLC	St. George	29.4%	$3.3 billion
5	Iron Gate Global Advisors	North Salt Lake	29.2%	$368.0 million
6	Decker Retirement Planning Inc.	Lehi	26.8%	$109.7 million
7	Scott Marsh Financial, LLC	Salt Lake City	23.1%	$110.6 million
8	Capita Financial Network, LLC	Draper	23.1%	$822.2 million
9	Truenorth Wealth	Salt Lake City	20.7%	$493.4 million
10	Healthequity Advisors	Draper	19.5%	$820.2 million

Top 100 in Utah

Wealth firms with the biggest asset gains over one year, including broker-dealer firms

Wealth firms with the biggest asset gains over one year, including broker-dealer firms in Utah, top 10
Rank	Firm	City	Increase
1	Soltis Investment Advisors, LLC	St. George	$3.7 billion
2	Diversify Wealth Management, LLC Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	South Jordan	$1.6 billion
3	Diversify Advisory Services, LLC Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	South Jordan	$1.4 billion
4	Sepio Capital, LP	Salt Lake City	$1.2 billion
5	Three Seasons Wealth	Salt Lake City	$872.1 million
6	Crewe Advisors	Salt Lake City	$538.2 million
7	Healthequity Advisors	Draper	$486.4 million
8	Capita Financial Network, LLC	Draper	$474.3 million
9	B.O.S.S. Retirement Advisors, LLC	Lehi	$321.8 million
10	Portside Wealth Group, LLC	Provo	$306.3 million

Top 100 in Utah

Wealth firms with the most clients, including broker-dealer firms

Wealth firms with the most clients, including broker-dealer firms in Utah, top 10
Rank	Firm	City	Most clients
1	Healthequity Advisors	Draper	178,478
2	Portside Wealth Group, LLC	Provo	6,495
3	Soltis Investment Advisors, LLC	St. George	5,428
4	Diversify Advisory Services, LLC Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	South Jordan	5,362
5	B.O.S.S. Retirement Advisors, LLC	Lehi	5,013
6	Diversify Wealth Management, LLC Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	South Jordan	4,857
7	Capita Financial Network, LLC	Draper	2,888
8	Navigate Private Wealth, LLC	Draper	1,929
9	Financial Network Wealth Advisors LLC	Murray	1,831
10	Iron Gate Global Advisors	North Salt Lake	1,792

Top 100 in Utah

Wealth firms with the fastest client growth over one year, including broker-dealer firms

Wealth firms with the fastest client growth over one year, including broker-dealer firms in Utah, top 10
Rank	Firm	City	Growth	Starting value
1	Financial Network Wealth Advisors LLC	Murray	119.0%	836
2	Albion Financial Group	Salt Lake City	94.7%	757
3	Elysium Wealth Management, LLC	South Jordan	84.5%	419
4	Iron Gate Global Advisors	North Salt Lake	68.9%	1,061
5	E6 Portfolios Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Midvale	65.8%	471
6	Stonebriar Wealth, LLC	Lehi	62.9%	310
7	Wealth Management CPAS, LLC	Salt Lake City	52.5%	611
8	Tencap Wealth Coaching	South Jordan	44.5%	535
9	Diversify Advisory Services, LLC Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	South Jordan	43.8%	3,728
10	Periope, LC	St. George	42.7%	440

Top 100 in Utah

Wealth firms with the most accounts, including broker-dealer firms

Wealth firms with the most accounts, including broker-dealer firms in Utah, top 10
Rank	Firm	City	Most accounts
1	Healthequity Advisors	Draper	178,476
2	Diversify Wealth Management, LLC Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	South Jordan	17,903
3	Diversify Advisory Services, LLC Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	South Jordan	12,951
4	B.O.S.S. Retirement Advisors, LLC	Lehi	11,452
5	Portside Wealth Group, LLC	Provo	7,819
6	Capita Financial Network, LLC	Draper	7,042
7	Physician Wealth Advisors, Inc.	Salt Lake City	5,906
8	Soltis Investment Advisors, LLC	St. George	5,414
9	Strategic Planning Group	Bountiful	4,663
10	Andina Advisors	Logan	4,262

Top 100 in Utah

Wealth firms with the most advisory staff, including broker-dealer firms

Wealth firms with the most advisory staff, including broker-dealer firms in Utah, top 10
Rank	Firm	City	Most advisory staff
1	Diversify Advisory Services, LLC Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	South Jordan	110
2	Diversify Wealth Management, LLC Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	South Jordan	70
3	Soltis Investment Advisors, LLC	St. George	63
4	B.O.S.S. Retirement Advisors, LLC	Lehi	49
5	Portside Wealth Group, LLC	Provo	47
6	Capita Financial Network, LLC	Draper	22
7	The Norden Group LLC	Provo	20
8	Elevated Capital Advisors, LLC	Draper	19
9	Sepio Capital, LP	Salt Lake City	18
10	Crewe Advisors	Salt Lake City	16

Top 100 in Utah

Wealth firms with the most high net worth clients, including broker-dealer firms

Wealth firms with the most high net worth clients, including broker-dealer firms in Utah, top 10
Rank	Firm	City	Most high net worth clients
1	Soltis Investment Advisors, LLC	St. George	3,207
2	Portside Wealth Group, LLC	Provo	2,086
3	Diversify Wealth Management, LLC Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	South Jordan	831
4	Diversify Advisory Services, LLC Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	South Jordan	802
5	Capita Financial Network, LLC	Draper	599
6	Iron Gate Global Advisors	North Salt Lake	536
7	Physician Wealth Advisors, Inc.	Salt Lake City	371
8	Strategic Planning Group	Bountiful	342
9	Brighton Wealth Management, Inc.	Cottonwood Heights	335
10	Drive Wealth Advisers	Lehi	329

Top 100 in Utah

Wealth firms with the most CFP professionals, including broker-dealer firms

Wealth firms with the most CFP professionals, including broker-dealer firms in Utah, top 10
Rank	Firm	City	Most CFP professionals
1	Diversify Advisory Services, LLC Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	South Jordan	20
2	Diversify Wealth Management, LLC Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	South Jordan	19
3	Soltis Investment Advisors, LLC	St. George	11
4	Capita Financial Network, LLC	Draper	10
5	Albion Financial Group	Salt Lake City	9
6	Net Worth Advisory Group, LLC	Sandy	8
6	Portside Wealth Group, LLC	Provo	8
8	Physician Wealth Advisors, Inc.	Salt Lake City	6
8	B.O.S.S. Retirement Advisors, LLC	Lehi	6
8	Adams Wealth Advisors	Logan	6

Top 100 in Utah

Newest wealth firms, including broker-dealer firms

Newest wealth firms, including broker-dealer firms in Utah, top 10
Rank	Firm	City	Amount
1	Tanara Wealth Management LLC	Lehi	$1.1 billion
2	Tingey Financial Group Inc.	Salt Lake City	$257.0 million
3	Olympus Peaks Financial, LLC	Sandy	$141.4 million
4	Heaton Financial, PC	Cedar City	$140.1 million
5	Larson Williams Wealth Advisors, LLC	Cedar City	$140.0 million
6	Veritas Wealth Management, LLC	Salt Lake City	$135.8 million
7	JRS Wealth Management LLC	South Jordan	$135.0 million
8	Brighton Wealth Management, Inc.	Cottonwood Heights	$131.9 million
9	Altura Private Wealth LLC	Centerville	$129.1 million
10	Riley S. Crosbie Advisory, LLC	Logan	$118.9 million

Top 100 in Utah

Over time

From the SEC's yearly files: SEC-registered wealth firms based in Utah, from October 2018, each snapshot classed from its own Form ADV answers.

FirmsSEC-registered wealth firms, including broker-dealer firms. 9 snapshots, October 1, 2018 to October 2, 2026.

Data table

Firms
As of	Firms
October 1, 2018	53
October 1, 2019	58
October 1, 2020	57
October 4, 2021	64
October 3, 2022	74
October 5, 2023	79
October 1, 2024	81
September 2, 2025	85
October 2, 2026	108

Regulatory assets under managementSEC-registered wealth firms, including broker-dealer firms. 9 snapshots, October 1, 2018 to October 2, 2026.

Data table

Regulatory assets under management
As of	Regulatory assets under management
October 1, 2018	$13.0 billion
October 1, 2019	$15.9 billion
October 1, 2020	$18.6 billion
October 4, 2021	$19.9 billion
October 3, 2022	$34.9 billion
October 5, 2023	$44.4 billion
October 1, 2024	$50.8 billion
September 2, 2025	$58.9 billion
October 2, 2026	$77.5 billion

Client accountsSEC-registered wealth firms, including broker-dealer firms. 9 snapshots, October 1, 2018 to October 2, 2026.

Data table

Client accounts
As of	Client accounts
October 1, 2018	87,384
October 1, 2019	112,682
October 1, 2020	132,482
October 4, 2021	148,045
October 3, 2022	187,402
October 5, 2023	230,113
October 1, 2024	247,630
September 2, 2025	276,691
October 2, 2026	359,039

Median firm size (RAUM)SEC-registered wealth firms, including broker-dealer firms. 9 snapshots, October 1, 2018 to October 2, 2026.

Data table

Median firm size (RAUM)
As of	Median firm size (RAUM)
October 1, 2018	$193.6 million
October 1, 2019	$203.3 million
October 1, 2020	$224.1 million
October 4, 2021	$247.0 million
October 3, 2022	$276.4 million
October 5, 2023	$277.5 million
October 1, 2024	$307.1 million
September 2, 2025	$341.8 million
October 2, 2026	$313.0 million

The market in Utah now

Headline figures

Headline figures, as of October 2, 2026
Measure	All wealth firms	SEC-registered	State-registered
Firms	272	108	164
Regulatory assets under management	$81.4 billion	$77.5 billion	$3.9 billion
Accounts	378,832	359,039	19,793
Clients	273,865	259,406	14,459
Employees	1,910	1,633	277
Advisory employees	1,203	962	241
Investment adviser representatives	1,357	1,102	255
Median RAUM	$76.6 million	$313.0 million	$18.2 million
Average RAUM	$347.9 million	$724.4 million	$30.7 million

Firms by size

Advisers grouped by regulatory assets under management.

Firms by size, as of October 2, 2026
Measure	All wealth firms	SEC-registered	State-registered
Firms under $100 million	128	4	124
RAUM of firms under $100 million	$3.7 billion	$65.7 million	$3.6 billion
Firms $100 million to $250 million	45	42	3
RAUM of firms $100 million to $250 million	$6.9 billion	$6.6 billion	$309.2 million
Firms $250 million to $500 million	27	27	0
RAUM of firms $250 million to $500 million	$9.6 billion	$9.6 billion	$0
Firms $500 million to $1 billion	15	15	0
RAUM of firms $500 million to $1 billion	$9.4 billion	$9.4 billion	$0
Firms $1 billion to $5 billion	17	17	0
RAUM of firms $1 billion to $5 billion	$34.2 billion	$34.2 billion	$0
Firms $5 billion to $10 billion	1	1	0
RAUM of firms $5 billion to $10 billion	$5.6 billion	$5.6 billion	$0
Firms $10 billion and up	1	1	0
RAUM of firms $10 billion and up	$12.0 billion	$12.0 billion	$0

Concentration

How much of the market the largest advisers hold.

Concentration: all wealth firmsAs of October 2, 2026.
Measure	Bar	Value
Top 10 share of RAUM		48.9%
Top 100 share of RAUM		94.7%

Concentration, as of October 2, 2026
Measure	All wealth firms	SEC-registered	State-registered
Top 10 share of RAUM	48.9%	51.3%	24.4%
Top 100 share of RAUM	94.7%	99.5%	97.6%

How advisers are paid

Share of advisers reporting each form of compensation on Form ADV Item 5.E. A firm can report several.

How advisers are paid: all wealth firmsAs of October 2, 2026.
Measure	Bar	Value
Charge a percentage of assets		94.5%
Charge hourly fees		51.8%
Charge subscription fees		1.8%
Charge fixed fees		57.4%
Receive commissions		3.3%
Charge performance-based fees		6.3%
Other compensation		10.7%

How advisers are paid, as of October 2, 2026
Measure	All wealth firms	SEC-registered	State-registered
Charge a percentage of assets	94.5%	98.1%	92.1%
Charge hourly fees	51.8%	50.9%	52.4%
Charge subscription fees	1.8%	1.9%	1.8%
Charge fixed fees	57.4%	64.8%	52.4%
Receive commissions	3.3%	1.9%	4.3%
Charge performance-based fees	6.3%	11.1%	3.0%
Other compensation	10.7%	8.3%	12.2%

Custody

Advisers reporting custody of client cash or securities on Form ADV Item 9.

Custody, as of October 2, 2026
Measure	All wealth firms	SEC-registered	State-registered
Have custody	26.8%	48.1%	12.8%

Broker-dealer and other affiliations

From Form ADV Items 6 and 7.

Broker-dealer and other affiliations, as of October 2, 2026
Measure	All wealth firms	SEC-registered	State-registered
Broker-dealer affiliated	3.7%	9.3%	0.0%

New firms and successions

New registrations and firms reporting that they succeeded to another adviser's business (Form ADV Item 4).

New firms and successions, as of October 2, 2026
Measure	All wealth firms	SEC-registered	State-registered
New registrations	38	18	20
Successions	No data	1	No data

Other measures

Other measures, as of October 2, 2026
Measure	All wealth firms	SEC-registered	State-registered
Firms reporting RAUM	234	107	127
Discretionary RAUM	$73.7 billion	$70.2 billion	$3.6 billion
CFP professionals	280	223	57
25th percentile RAUM	$13.6 million	$150.0 million	$7.6 million
75th percentile RAUM	$265.6 million	$560.9 million	$45.2 million
90th percentile RAUM	$639.0 million	$1.5 billion	$77.6 million
Average account size	$214,920	$215,896	$197,223
Offer financial planning	82.0%	89.8%	76.8%
RAUM growth, one year	No data	31.7%	No data

As of October 2, 2026. Definitions of every measure are on the methodology page.

Cities

Salt Lake City 53 independent RIAs, $22.0 billion
St. George 15 independent RIAs, $12.7 billion
Lehi 22 independent RIAs, $6.7 billion
Draper 13 independent RIAs, $6.2 billion
Provo 15 independent RIAs, $4.0 billion
Orem 12 independent RIAs, $2.5 billion
Logan 6 independent RIAs, $2.0 billion
Sandy 13 independent RIAs, $1.3 billion
South Jordan 12 independent RIAs, $1.2 billion
Holladay 5 independent RIAs, $906.3 million
Ogden 5 independent RIAs, $871.7 million
Farmington 7 independent RIAs, $730.7 million
Park City 7 independent RIAs, $420.6 million
Highland 5 independent RIAs, $221.3 million
American Fork 5 independent RIAs, $55.5 million

Cities with at least five independent RIAs.

Data as of October 2, 2026, from Form ADV. Sources: SEC registered adviser data (ia100226.zip) and IAPD compilation reports. How the directory is built.