As of October 2, 2026, 262 independent wealth management RIAs based in Utah reported $69.2 billion in regulatory assets under management; the largest by assets was Soltis Investment Advisors, LLC, with $12.0 billion.
From the SEC's yearly files: SEC-registered independent RIAs based in Utah, from October 2018, each snapshot classed from its own Form ADV answers.
FirmsSEC-registered independent RIAs. 9 snapshots, October 1, 2018 to October 2, 2026.Firms, SEC-registered independent RIAs in Utah, in each snapshot from October 1, 2018 to October 2, 2026.Data table
Firms
As of
Firms
October 1, 2018
46
October 1, 2019
50
October 1, 2020
53
October 4, 2021
58
October 3, 2022
65
October 5, 2023
71
October 1, 2024
69
September 2, 2025
76
October 2, 2026
98
Regulatory assets under managementSEC-registered independent RIAs. 9 snapshots, October 1, 2018 to October 2, 2026.Regulatory assets under management, SEC-registered independent RIAs in Utah, in each snapshot from October 1, 2018 to October 2, 2026.Data table
Regulatory assets under management
As of
Regulatory assets under management
October 1, 2018
$11.8 billion
October 1, 2019
$14.4 billion
October 1, 2020
$17.8 billion
October 4, 2021
$18.3 billion
October 3, 2022
$30.3 billion
October 5, 2023
$39.3 billion
October 1, 2024
$44.9 billion
September 2, 2025
$51.7 billion
October 2, 2026
$65.3 billion
Client accountsSEC-registered independent RIAs. 9 snapshots, October 1, 2018 to October 2, 2026.Client accounts, SEC-registered independent RIAs in Utah, in each snapshot from October 1, 2018 to October 2, 2026.Data table
Client accounts
As of
Client accounts
October 1, 2018
81,169
October 1, 2019
103,694
October 1, 2020
127,802
October 4, 2021
140,373
October 3, 2022
175,087
October 5, 2023
205,360
October 1, 2024
222,567
September 2, 2025
249,219
October 2, 2026
319,384
Median firm size (RAUM)SEC-registered independent RIAs. 9 snapshots, October 1, 2018 to October 2, 2026.Median firm size (RAUM), SEC-registered independent RIAs in Utah, in each snapshot from October 1, 2018 to October 2, 2026.Data table
Median firm size (RAUM)
As of
Median firm size (RAUM)
October 1, 2018
$195.0 million
October 1, 2019
$203.3 million
October 1, 2020
$226.1 million
October 4, 2021
$248.5 million
October 3, 2022
$282.6 million
October 5, 2023
$277.4 million
October 1, 2024
$312.5 million
September 2, 2025
$361.4 million
October 2, 2026
$305.5 million
The market in Utah now
Headline figures
Headline figures, as of October 2, 2026
Measure
Independent RIAs
SEC-registered
State-registered
Firms
262
98
164
Regulatory assets under management
$69.2 billion
$65.3 billion
$3.9 billion
Accounts
339,177
319,384
19,793
Clients
258,299
243,840
14,459
Employees
1,518
1,241
277
Advisory employees
961
720
241
Investment adviser representatives
1,092
837
255
Median RAUM
$68.6 million
$305.5 million
$18.2 million
Average RAUM
$308.8 million
$672.9 million
$30.7 million
Firms by size
Advisers grouped by regulatory assets under management.
Firms by size, as of October 2, 2026
Measure
Independent RIAs
SEC-registered
State-registered
Firms under $100 million
128
4
124
RAUM of firms under $100 million
$3.7 billion
$65.7 million
$3.6 billion
Firms $100 million to $250 million
41
38
3
RAUM of firms $100 million to $250 million
$6.2 billion
$5.8 billion
$309.2 million
Firms $250 million to $500 million
24
24
0
RAUM of firms $250 million to $500 million
$8.5 billion
$8.5 billion
$0
Firms $500 million to $1 billion
15
15
0
RAUM of firms $500 million to $1 billion
$9.4 billion
$9.4 billion
$0
Firms $1 billion to $5 billion
14
14
0
RAUM of firms $1 billion to $5 billion
$23.8 billion
$23.8 billion
$0
Firms $5 billion to $10 billion
1
1
0
RAUM of firms $5 billion to $10 billion
$5.6 billion
$5.6 billion
$0
Firms $10 billion and up
1
1
0
RAUM of firms $10 billion and up
$12.0 billion
$12.0 billion
$0
Concentration
How much of the market the largest advisers hold.
Concentration: independent RIAsAs of October 2, 2026.
Measure
Bar
Value
Top 10 share of RAUM
49.1%
Top 100 share of RAUM
95.3%
Concentration, as of October 2, 2026
Measure
Independent RIAs
SEC-registered
State-registered
Top 10 share of RAUM
49.1%
52.0%
24.4%
Top 100 share of RAUM
95.3%
No data
97.6%
How advisers are paid
Share of advisers reporting each form of compensation on Form ADV Item 5.E. A firm can report several.
How advisers are paid: independent RIAsAs of October 2, 2026.
Measure
Bar
Value
Charge a percentage of assets
94.3%
Charge hourly fees
51.5%
Charge subscription fees
1.9%
Charge fixed fees
56.9%
Receive commissions
3.4%
Charge performance-based fees
6.5%
Other compensation
10.7%
How advisers are paid, as of October 2, 2026
Measure
Independent RIAs
SEC-registered
State-registered
Charge a percentage of assets
94.3%
98.0%
92.1%
Charge hourly fees
51.5%
50.0%
52.4%
Charge subscription fees
1.9%
2.0%
1.8%
Charge fixed fees
56.9%
64.3%
52.4%
Receive commissions
3.4%
2.0%
4.3%
Charge performance-based fees
6.5%
12.2%
3.0%
Other compensation
10.7%
8.2%
12.2%
Custody
Advisers reporting custody of client cash or securities on Form ADV Item 9.
Custody, as of October 2, 2026
Measure
Independent RIAs
SEC-registered
State-registered
Have custody
25.6%
46.9%
12.8%
Broker-dealer and other affiliations
From Form ADV Items 6 and 7.
Broker-dealer and other affiliations, as of October 2, 2026
Measure
Independent RIAs
SEC-registered
State-registered
Broker-dealer affiliated
0.4%
1.0%
0.0%
New firms and successions
New registrations and firms reporting that they succeeded to another adviser's business (Form ADV Item 4).
New firms and successions, as of October 2, 2026
Measure
Independent RIAs
SEC-registered
State-registered
New registrations
38
18
20
Successions
No data
1
No data
Other measures
Other measures, as of October 2, 2026
Measure
Independent RIAs
SEC-registered
State-registered
Firms reporting RAUM
224
97
127
Discretionary RAUM
$62.8 billion
$59.3 billion
$3.6 billion
CFP professionals
231
174
57
25th percentile RAUM
$12.5 million
$141.4 million
$7.6 million
75th percentile RAUM
$242.0 million
$559.0 million
$45.2 million
90th percentile RAUM
$564.9 million
$1.4 billion
$77.6 million
Average account size
$203,962
$204,380
$197,223
Offer financial planning
82.1%
90.8%
76.8%
RAUM growth, one year
No data
26.3%
No data
As of October 2, 2026. Definitions of every measure are on the methodology page.