SEC-registered wealth management firm Broker-dealer affiliated
Infinity Financial Services Advisory
As of its Form ADV filed May 26, 2026, Infinity Financial Services Advisory, an SEC-registered, broker-dealer affiliated wealth management firm in Oakland, California, reported $174.0 million in regulatory assets under management across 839 accounts, ranking #812 among all wealth firms in California by assets.
Registration
- Registration
- SEC-registered, Approved
- CRD number
- 304981
- SEC file number
- 801-117719
- Registered since
- December 5, 2019
- Latest Form ADV filing
- May 26, 2026
- Legal name
- GILBERT GREG RIA, LLC
- Organized as
- Limited Liability Company
- Fiscal year ends
- December
- Other offices
- 34
Key figures
- Regulatory assets under management
- $174.0 million
- Discretionary
- $174.0 million (100.0%)
- Non-discretionary
- $0
- Accounts
- 839 (839 discretionary)
- Clients
- 676, approximate as reported
- Employees
- 35
- Advisory staff
- 35 performing investment advisory functions
- Average account
- $207,336
- Asset growth, 1 year
- 15.9% (from $150.1 million a year earlier)
- Asset growth, 3-year annual rate
- 13.8% (from $118.1 million three years earlier)
- Asset growth, 5-year annual rate
- 4.4% (from $140.0 million five years earlier)
- Client growth, 1 year
- -1.0% (from 683)
Broker-dealer affiliated. The firm is affiliated with a broker-dealer (Item 7.A(1)), at least half of its advisory staff are registered representatives of a broker-dealer (Item 5.B(2) against 5.B(1)), and its advisers manage less than $100 million each on average (5.F(2)(c) over 5.B(1)), the pattern of a broker-dealer's advisory arm rather than an adviser that owns a small broker-dealer. It is ranked among all wealth firms, the directory's view that includes wirehouses and broker-dealer firms, not in the main lists of independent RIAs. How firms are classed.
Growth rates come from the SEC's yearly snapshots and are left blank when the years are not comparable.
Rankings
Among all wealth firms, including wirehouses and broker-dealer firms.
Assets over time
Data table
| As of | RAUM |
|---|---|
| October 1, 2020 | $130.4 million |
| October 4, 2021 | $140.0 million |
| October 3, 2022 | $107.8 million |
| October 5, 2023 | $118.1 million |
| October 1, 2024 | $145.0 million |
| September 2, 2025 | $150.1 million |
| October 2, 2026 | $174.0 million |
Clients and services
Client mix
| Measure | Bar | RAUM |
|---|---|---|
| Individuals (other than high net worth) 612 clients | $115.1 million | |
| High net worth individuals 30 clients | $52.5 million | |
| Corporations or other businesses 15 clients | $6.4 million | |
| Other fewer than 5 clients | $108 |
How the firm is paid
- A percentage of assets under management
- Hourly charges
Advisory services
- Financial planning
- Portfolio management for individuals or small businesses
- Pension consulting
- Selection of other advisers
- Educational seminars or workshops
Financial planning clients (Item 5.H): 1-10.
Wrap fee program sponsor or portfolio manager: yes.
Other business, affiliations and custody
Other business activities (Item 6.A)
None reported.
Financial industry affiliations (Item 7.A)
- Broker-dealer
- Accountant or accounting firm
- Insurance company or agency
Custody (Item 9)
The firm reported custody of client cash or securities, $60.4 million in total.
Investment adviser representatives
- IARs registered with the firm
- 38
- Also registered through a broker-dealer
- 31
- Employees who are IARs (Form ADV 5.B(3))
- 35
Designations held by the firm's IARs: CFP 3, CFA 1.
Between 24 and 34 of the firm's 38 IARs are registered in jurisdictions that require IAR CE. The source counts registrations by jurisdiction, and many IARs are registered in more than one, so the exact number is not knowable from it. IAR CE requirements by state.
Counts only. AdvisorIQ does not list individual people.
Disclosures
On Form ADV Item 11 the firm answered yes to 8 disclosure questions. See the detail on IAPD.
Succession and acquired firms
On Form ADV Item 4 the firm did not report succeeding to another adviser's business.
Similar-sized firms in California
| Firm | City | RAUM |
|---|---|---|
| Power Asset Management LLC | Los Angeles | $175.0 million |
| Ivanoff Wealth Management Inc. | Cypress | $174.0 million |
| Anchor Point Financial | Bakersfield | $173.6 million |
| IFC | Auburn | $173.5 million |
| International Asset Management | San Mateo | $173.1 million |
The five wealth firms, broker-dealer affiliated firms included, nearest in regulatory assets with a main office in the same state.
Elsewhere
- Infinity Financial Services Advisory on IAPD: Form ADV, brochures and disclosure detail.
- Firm website: infinitysecurities.com
- Wealth management firms in California
Firm data as of October 2, 2026, from ia100226.zip. Figures are as the firm reported them; corrections are made on Form ADV and appear after the next monthly reload.
Data as of October 2, 2026, from Form ADV. Sources: SEC registered adviser data (ia100226.zip) and IAPD compilation reports. How the directory is built.