SEC-registered wealth management firm Broker-dealer affiliated
John Hancock Personal Financial Services, LLC
As of its Form ADV filed March 27, 2026, John Hancock Personal Financial Services, LLC, an SEC-registered, broker-dealer affiliated wealth management firm in Boston, Massachusetts, reported $2.2 billion in regulatory assets under management across 35,589 accounts, ranking #44 among all wealth firms in Massachusetts by assets.
Registration
- Registration
- SEC-registered, Approved
- CRD number
- 174433
- SEC file number
- 801-80927
- Registered since
- February 13, 2015
- Latest Form ADV filing
- March 27, 2026
- Organized as
- Limited Liability Company
- Fiscal year ends
- December
- Other offices
- 7
Key figures
- Regulatory assets under management
- $2.2 billion
- Discretionary
- $2.2 billion (100.0%)
- Non-discretionary
- $0
- Accounts
- 35,589 (35,589 discretionary)
- Clients
- 35,589, approximate as reported
- Employees
- 149
- Advisory staff
- 15 performing investment advisory functions
- Average account
- $61,762
- Asset growth, 1 year
- 11.3% (from $2.0 billion a year earlier)
- Asset growth, 3-year annual rate
- 6.5% (from $1.8 billion three years earlier)
- Asset growth, 5-year annual rate
- 3.0% (from $1.9 billion five years earlier)
- Client growth, 1 year
- 9.4% (from 32,545)
Broker-dealer affiliated. The firm is affiliated with a bank (Item 7.A(8)) that is part of a group with a broker-dealer (Item 7.A(1)) or controlled by a public company (Schedule D, Item 10.A). It is ranked among all wealth firms, the directory's view that includes wirehouses and broker-dealer firms, not in the main lists of independent RIAs. How firms are classed.
Growth rates come from the SEC's yearly snapshots and are left blank when the years are not comparable.
Rankings
Among all wealth firms, including wirehouses and broker-dealer firms.
Assets over time
Data table
| As of | RAUM |
|---|---|
| October 1, 2015 | $0 |
| October 3, 2016 | $707.8 million |
| October 2, 2017 | $797.8 million |
| October 1, 2018 | $927.2 million |
| October 1, 2019 | $1.1 billion |
| October 1, 2020 | $1.5 billion |
| October 4, 2021 | $1.9 billion |
| October 3, 2022 | $2.2 billion |
| October 5, 2023 | $1.8 billion |
| October 1, 2024 | $1.9 billion |
| September 2, 2025 | $2.0 billion |
| October 2, 2026 | $2.2 billion |
Clients and services
Client mix
| Measure | Bar | RAUM |
|---|---|---|
| Individuals (other than high net worth) 35,247 clients | $1.8 billion | |
| High net worth individuals 342 clients | $411.4 million |
How the firm is paid
- A percentage of assets under management
- Hourly charges
- Fixed fees
Advisory services
- Financial planning
- Portfolio management for individuals or small businesses
- Educational seminars or workshops
Financial planning clients (Item 5.H): 0.
Wrap fee program sponsor or portfolio manager: yes.
Other business, affiliations and custody
Other business activities (Item 6.A)
None reported.
Financial industry affiliations (Item 7.A)
- Broker-dealer
- Other investment adviser
- Commodity pool operator or commodity trading advisor
- Banking or thrift institution
- Trust company
- Insurance company or agency
- Pension consultant
- Sponsor or syndicator of limited partnerships
- Sponsor, general partner or managing member of pooled investment vehicles
Custody (Item 9)
The firm reported no custody of client cash or securities.
Investment adviser representatives
- IARs registered with the firm
- 64
- Also registered through a broker-dealer
- 54
- Employees who are IARs (Form ADV 5.B(3))
- 63
Designations held by the firm's IARs: CFP 3, CFA 2, ChFC 1.
Between 4 and 14 of the firm's 64 IARs are registered in jurisdictions that require IAR CE. The source counts registrations by jurisdiction, and many IARs are registered in more than one, so the exact number is not knowable from it. IAR CE requirements by state.
Counts only. AdvisorIQ does not list individual people.
Disclosures
On Form ADV Item 11 the firm answered yes to 2 disclosure questions. See the detail on IAPD.
Succession and acquired firms
On Form ADV Item 4 the firm did not report succeeding to another adviser's business.
Similar-sized firms in Massachusetts
| Firm | City | RAUM |
|---|---|---|
| Washington Trust Advisors | Wellesley | $2.4 billion |
| Baldwin Wealth Partners, LLC | Marion | $2.3 billion |
| Foster Dykema Cabot & Partners, LLC | Waltham | $2.2 billion |
| Minot Deblois Advisors LLC | Boston | $2.0 billion |
| Boston Family Office LLC | Boston | $2.0 billion |
The five wealth firms, broker-dealer affiliated firms included, nearest in regulatory assets with a main office in the same state.
Elsewhere
- John Hancock Personal Financial Services, LLC on IAPD: Form ADV, brochures and disclosure detail.
- Firm website: www.johnhancock.com/investing.html
- Wealth management firms in Massachusetts
Firm data as of October 2, 2026, from ia100226.zip. Figures are as the firm reported them; corrections are made on Form ADV and appear after the next monthly reload.
Data as of October 2, 2026, from Form ADV. Sources: SEC registered adviser data (ia100226.zip) and IAPD compilation reports. How the directory is built.