SEC-registered wealth management firm Broker-dealer affiliated
Huntington Financial Advisors
As of its Form ADV filed August 21, 2026, Huntington Financial Advisors, an SEC-registered, broker-dealer affiliated wealth management firm in Columbus, Ohio, reported $7.9 billion in regulatory assets under management across 42,399 accounts, ranking #11 among all wealth firms in Ohio by assets.
Registration
- Registration
- SEC-registered, Approved
- CRD number
- 16986
- SEC file number
- 801-58015
- Registered since
- October 6, 2000
- Latest Form ADV filing
- August 21, 2026
- Legal name
- THE HUNTINGTON INVESTMENT COMPANY
- Organized as
- Corporation
- Fiscal year ends
- December
- Other offices
- 787
Key figures
- Regulatory assets under management
- $7.9 billion
- Discretionary
- $7.9 billion (100.0%)
- Non-discretionary
- $0
- Accounts
- 42,399 (42,399 discretionary)
- Clients
- 42,398, approximate as reported
- Employees
- 520
- Advisory staff
- 415 performing investment advisory functions
- Average account
- $186,117
- Asset growth, 1 year
- 24.4% (from $6.3 billion a year earlier)
- Asset growth, 3-year annual rate
- 22.4% (from $4.3 billion three years earlier)
- Asset growth, 5-year annual rate
- 17.3% (from $3.6 billion five years earlier)
- Client growth, 1 year
- 13.7% (from 37,298)
Broker-dealer affiliated. The firm is itself a broker-dealer as well as an investment adviser (Form ADV Item 6.A(1)). It is ranked among all wealth firms, the directory's view that includes wirehouses and broker-dealer firms, not in the main lists of independent RIAs. How firms are classed.
Growth rates come from the SEC's yearly snapshots and are left blank when the years are not comparable.
Rankings
Among all wealth firms, including wirehouses and broker-dealer firms.
Assets over time
Data table
| As of | RAUM |
|---|---|
| October 1, 2010 | $225.0 million |
| October 3, 2011 | $457.7 million |
| October 1, 2012 | $504.6 million |
| October 1, 2013 | $601.7 million |
| October 1, 2014 | $623.8 million |
| October 1, 2015 | $628.6 million |
| October 3, 2016 | $734.1 million |
| October 2, 2017 | $888.1 million |
| October 1, 2018 | $1.5 billion |
| October 1, 2019 | $1.9 billion |
| October 1, 2020 | $2.7 billion |
| October 4, 2021 | $3.6 billion |
| October 3, 2022 | $4.8 billion |
| October 5, 2023 | $4.3 billion |
| October 1, 2024 | $5.2 billion |
| September 2, 2025 | $6.3 billion |
| October 2, 2026 | $7.9 billion |
Clients and services
Client mix
| Measure | Bar | RAUM |
|---|---|---|
| Individuals (other than high net worth) 41,475 clients | $6.7 billion | |
| High net worth individuals 678 clients | $1.1 billion | |
| Corporations or other businesses 218 clients | $96.1 million | |
| Charitable organizations 27 clients | $12.5 million |
How the firm is paid
- A percentage of assets under management
Advisory services
- Portfolio management for individuals or small businesses
- Portfolio management for businesses or institutional clients
- Selection of other advisers
Wrap fee program sponsor or portfolio manager: yes.
Other business, affiliations and custody
Other business activities (Item 6.A)
- Broker-dealer
- Insurance broker or agent
Financial industry affiliations (Item 7.A)
- Broker-dealer
- Municipal advisor
- Banking or thrift institution
- Insurance company or agency
Custody (Item 9)
The firm reported no custody of client cash or securities.
Investment adviser representatives
- IARs registered with the firm
- 427
- Also registered through a broker-dealer
- 424
- Employees who are IARs (Form ADV 5.B(3))
- 361
Designations held by the firm's IARs: CFP 59, ChFC 6, CFA 3.
Between 100 and 177 of the firm's 427 IARs are registered in jurisdictions that require IAR CE. The source counts registrations by jurisdiction, and many IARs are registered in more than one, so the exact number is not knowable from it. IAR CE requirements by state.
Counts only. AdvisorIQ does not list individual people.
Disclosures
On Form ADV Item 11 the firm answered yes to 6 disclosure questions. See the detail on IAPD.
Succession and acquired firms
On Form ADV Item 4 the firm did not report succeeding to another adviser's business.
Similar-sized firms in Ohio
| Firm | City | RAUM |
|---|---|---|
| Key Investment Services LLC | Brooklyn | $8.9 billion |
| Oneseven | Beachwood | $7.7 billion |
| Carnegie Investment Counsel | Pepper Pike | $7.5 billion |
| Truepoint, Inc. | Cincinnati | $6.4 billion |
| Tfo Wealth Partners | Maumee | $5.7 billion |
The five wealth firms, broker-dealer affiliated firms included, nearest in regulatory assets with a main office in the same state.
Elsewhere
- Huntington Financial Advisors on IAPD: Form ADV, brochures and disclosure detail.
- Firm website: www.huntington.com
- Wealth management firms in Ohio
Firm data as of October 2, 2026, from ia100226.zip. Figures are as the firm reported them; corrections are made on Form ADV and appear after the next monthly reload.
Data as of October 2, 2026, from Form ADV. Sources: SEC registered adviser data (ia100226.zip) and IAPD compilation reports. How the directory is built.