SEC-registered independent wealth management RIA
RFG Advisory, LLC
As of its Form ADV filed September 21, 2026, RFG Advisory, LLC, an SEC-registered independent wealth management RIA in Vestavia Hills, Alabama, reported $8.0 billion in regulatory assets under management across 29,833 accounts, ranking #3 among independent RIAs in Alabama by assets.
Registration
- Main office
- Vestavia Hills, AL
- Registration
- SEC-registered, Approved
- CRD number
- 158401
- SEC file number
- 801-79153
- Registered since
- February 6, 2014
- Latest Form ADV filing
- September 21, 2026
- Organized as
- Limited Liability Company
- Fiscal year ends
- December
- Other offices
- 71
Key figures
- Regulatory assets under management
- $8.0 billion
- Discretionary
- $8.0 billion (100.0%)
- Non-discretionary
- $0
- Accounts
- 29,833 (29,833 discretionary)
- Clients
- 17,422, approximate as reported
- Employees
- 360
- Advisory staff
- 178 performing investment advisory functions
- Average account
- $267,121
- Asset growth, 1 year
- 61.4% (from $4.9 billion a year earlier)
- Asset growth, 3-year annual rate
- 38.5% (from $3.0 billion three years earlier)
- Asset growth, 5-year annual rate
- 35.2% (from $1.8 billion five years earlier)
- Client growth, 1 year
- 36.5% (from 12,760)
Independent wealth management RIA: individual and high net worth clients hold at least half of its regulatory assets, it offers financial planning or portfolio management for individuals, and it is not a broker-dealer, a bank or part of one by the directory's rules. How firms are classed.
Growth rates come from the SEC's yearly snapshots and are left blank when the years are not comparable.
Rankings
Among independent wealth management RIAs.
| Ranking | Nationally | In Alabama | Value |
|---|---|---|---|
| Largest independent RIAs by assets under management | #142 | #3 | $8.0 billion |
| Fastest-growing independent RIAs over one year | #250 | #2 | 61.4%from $4.9 billion |
| Fastest-growing independent RIAs over three years | #230 | #6 | 38.5%from $3.0 billion |
| Fastest-growing independent RIAs over five years | #115 | #5 | 35.2%from $1.8 billion |
| Independent RIAs with the biggest asset gains over one year | #73 | #3 | $3.0 billion |
| Independent RIAs with the most clients | #55 | #1 | 17,422 |
| Independent RIAs with the fastest client growth over one year | #377 | #3 | 36.5%from 12,760 |
| Independent RIAs with the most accounts | #52 | #2 | 29,833 |
| Independent RIAs with the most advisory staff | #36 | #2 | 178 |
| Independent RIAs with the most high net worth clients | #151 | #4 | 1,256 |
| Independent RIAs with the most CFP professionals | #44 | #2 | 60 |
Assets over time
Data table
| As of | RAUM |
|---|---|
| October 3, 2011 | $0 |
| October 1, 2012 | $85.7 million |
| October 1, 2014 | $103.7 million |
| October 1, 2015 | $291.0 million |
| October 3, 2016 | $473.0 million |
| October 2, 2017 | $608.2 million |
| October 1, 2018 | $847.1 million |
| October 1, 2019 | $948.9 million |
| October 1, 2020 | $1.5 billion |
| October 4, 2021 | $1.8 billion |
| October 3, 2022 | $2.7 billion |
| October 5, 2023 | $3.0 billion |
| October 1, 2024 | $3.9 billion |
| September 2, 2025 | $4.9 billion |
| October 2, 2026 | $8.0 billion |
Clients and services
Client mix
| Measure | Bar | RAUM |
|---|---|---|
| Investment companies 9 clients | $2.8 billion | |
| High net worth individuals 1,256 clients | $2.6 billion | |
| Individuals (other than high net worth) 15,951 clients | $2.5 billion | |
| Corporations or other businesses 110 clients | $86.6 million | |
| Pension and profit sharing plans 38 clients | $10.9 million | |
| Charitable organizations 38 clients | $9.0 million | |
| State or municipal government entities fewer than 5 clients | $5.0 million | |
| Other 7 clients | $3.7 million |
How the firm is paid
- A percentage of assets under management
- Hourly charges
- Fixed fees
Advisory services
- Financial planning
- Portfolio management for individuals or small businesses
- Portfolio management for investment companies
- Pension consulting
- Selection of other advisers
- Educational seminars or workshops
Financial planning clients (Item 5.H): 251-500.
Wrap fee program sponsor or portfolio manager: no.
Other business, affiliations and custody
Other business activities (Item 6.A)
- Insurance broker or agent
Financial industry affiliations (Item 7.A)
- Insurance company or agency
Custody (Item 9)
The firm reported no custody of client cash or securities.
Investment adviser representatives
- IARs registered with the firm
- 190
- Also registered through a broker-dealer
- 76
- Employees who are IARs (Form ADV 5.B(3))
- 130
Designations held by the firm's IARs: CFP 60, ChFC 9, CFA 4.
Between 17 and 59 of the firm's 190 IARs are registered in jurisdictions that require IAR CE. The source counts registrations by jurisdiction, and many IARs are registered in more than one, so the exact number is not knowable from it. IAR CE requirements by state.
Counts only. AdvisorIQ does not list individual people.
Disclosures
On Form ADV Item 11 the firm answered yes to 0 disclosure questions. See the detail on IAPD.
Succession and acquired firms
On Form ADV Item 4 the firm did not report succeeding to another adviser's business.
Similar-sized firms in Alabama
| Firm | City | RAUM |
|---|---|---|
| Eversource Wealth Advisors, LLC | Birmingham | $5.1 billion |
| The Welch Group, LLC | Birmingham | $3.7 billion |
| Oneascent Financial Services LLC | Birmingham | $3.5 billion |
| Leavell Investment Management, Inc. | Mobile | $3.4 billion |
| Mitchell, McLeod, Pugh & Williams, Inc. | Mobile | $2.7 billion |
The five independent RIAs nearest in regulatory assets with a main office in the same state.
Elsewhere
- RFG Advisory, LLC on IAPD: Form ADV, brochures and disclosure detail.
- Firm website: www.planinvestinspire.com
- Independent RIAs in Alabama
Firm data as of October 2, 2026, from ia100226.zip. Figures are as the firm reported them; corrections are made on Form ADV and appear after the next monthly reload.
Data as of October 2, 2026, from Form ADV. Sources: SEC registered adviser data (ia100226.zip) and IAPD compilation reports. How the directory is built.