SEC-registered wealth management firm Broker-dealer affiliated
Synovus Securities, Inc.
As of its Form ADV filed January 28, 2026, Synovus Securities, Inc., an SEC-registered, broker-dealer affiliated wealth management firm in Columbus, Georgia, reported $8.4 billion in regulatory assets under management across 12,411 accounts, ranking #11 among all wealth firms in Georgia by assets.
Registration
- Registration
- SEC-registered, Approved
- CRD number
- 14023
- SEC file number
- 801-19690
- Registered since
- September 1, 1983
- Latest Form ADV filing
- January 28, 2026
- Organized as
- Corporation
- Fiscal year ends
- December
- Other offices
- 64
Key figures
- Regulatory assets under management
- $8.4 billion
- Discretionary
- $5.0 billion (59.1%)
- Non-discretionary
- $3.5 billion
- Accounts
- 12,411 (5,799 discretionary)
- Clients
- 12,511, approximate as reported
- Employees
- 280
- Advisory staff
- 184 performing investment advisory functions
- Average account
- $680,451
- Asset growth, 1 year
- 19.2% (from $7.1 billion a year earlier)
- Asset growth, 3-year annual rate
- 13.3% (from $5.8 billion three years earlier)
- Asset growth, 5-year annual rate
- 12.2% (from $4.8 billion five years earlier)
- Client growth, 1 year
- 3.5% (from 12,090)
Broker-dealer affiliated. The firm is itself a broker-dealer as well as an investment adviser (Form ADV Item 6.A(1)). It is ranked among all wealth firms, the directory's view that includes wirehouses and broker-dealer firms, not in the main lists of independent RIAs. How firms are classed.
Growth rates come from the SEC's yearly snapshots and are left blank when the years are not comparable.
Rankings
Among all wealth firms, including wirehouses and broker-dealer firms.
Assets over time
Data table
| As of | RAUM |
|---|---|
| October 1, 2010 | $117.5 million |
| October 3, 2011 | $764.4 million |
| October 1, 2012 | $1.1 billion |
| October 1, 2013 | $1.3 billion |
| October 1, 2014 | $1.4 billion |
| October 1, 2015 | $1.7 billion |
| October 3, 2016 | $1.7 billion |
| October 2, 2017 | $2.0 billion |
| October 1, 2018 | $2.6 billion |
| October 1, 2019 | $2.7 billion |
| October 1, 2020 | $3.8 billion |
| October 4, 2021 | $4.8 billion |
| October 3, 2022 | $6.3 billion |
| October 5, 2023 | $5.8 billion |
| October 1, 2024 | $6.2 billion |
| September 2, 2025 | $7.1 billion |
| October 2, 2026 | $8.4 billion |
Clients and services
Client mix
| Measure | Bar | RAUM |
|---|---|---|
| High net worth individuals 1,938 clients | $5.0 billion | |
| Individuals (other than high net worth) 10,026 clients | $2.7 billion | |
| Corporations or other businesses 230 clients | $550.9 million | |
| Charitable organizations 86 clients | $173.9 million | |
| Pension and profit sharing plans 131 clients | $99.0 million | |
| Banking or thrift institutions fewer than 5 clients | $0 | |
| State or municipal government entities fewer than 5 clients | $0 | |
| Other investment advisers fewer than 5 clients | $0 | |
| Insurance companies fewer than 5 clients | $0 | |
| Sovereign wealth funds and foreign official institutions fewer than 5 clients | $0 |
How the firm is paid
- A percentage of assets under management
- Hourly charges
- Fixed fees
- Commissions
Advisory services
- Financial planning
- Portfolio management for individuals or small businesses
- Portfolio management for businesses or institutional clients
- Selection of other advisers
- Publication of periodicals or newsletters
- Educational seminars or workshops
- Other
Financial planning clients (Item 5.H): 1500.
Wrap fee program sponsor or portfolio manager: yes.
Other business, affiliations and custody
Other business activities (Item 6.A)
- Broker-dealer
- Insurance broker or agent
- Registered municipal advisor
- Other financial products
Financial industry affiliations (Item 7.A)
- Broker-dealer
- Banking or thrift institution
- Trust company
- Insurance company or agency
Custody (Item 9)
The firm reported custody of client cash or securities, $9.2 billion in total.
Investment adviser representatives
- IARs registered with the firm
- 169
- Also registered through a broker-dealer
- 167
- Employees who are IARs (Form ADV 5.B(3))
- 184
Designations held by the firm's IARs: CFP 35, ChFC 1.
Between 129 and 169 of the firm's 169 IARs are registered in jurisdictions that require IAR CE. The source counts registrations by jurisdiction, and many IARs are registered in more than one, so the exact number is not knowable from it. IAR CE requirements by state.
Counts only. AdvisorIQ does not list individual people.
Disclosures
On Form ADV Item 11 the firm answered yes to 4 disclosure questions. See the detail on IAPD.
Succession and acquired firms
On Form ADV Item 4 the firm did not report succeeding to another adviser's business.
Similar-sized firms in Georgia
| Firm | City | RAUM |
|---|---|---|
| Signaturefd, LLC | Atlanta | $9.7 billion |
| Crawford Investment Counsel Inc | Atlanta | $9.1 billion |
| Arkadios Wealth Advisors | Atlanta | $8.8 billion |
| Nicholas Hoffman & Company, LLC | Atlanta | $8.3 billion |
| Capital Investment Advisors, LLC | Atlanta | $8.2 billion |
The five wealth firms, broker-dealer affiliated firms included, nearest in regulatory assets with a main office in the same state.
Elsewhere
- Synovus Securities, Inc. on IAPD: Form ADV, brochures and disclosure detail.
- Firm website: www.synovus.com
- Wealth management firms in Georgia
Firm data as of October 2, 2026, from ia100226.zip. Figures are as the firm reported them; corrections are made on Form ADV and appear after the next monthly reload.
Data as of October 2, 2026, from Form ADV. Sources: SEC registered adviser data (ia100226.zip) and IAPD compilation reports. How the directory is built.