SEC-registered wealth management firm Broker-dealer affiliated
J. W. Cole Advisors, Inc.
As of its Form ADV filed March 31, 2026, J. W. Cole Advisors, Inc., an SEC-registered, broker-dealer affiliated wealth management firm in Tampa, Florida, reported $8.2 billion in regulatory assets under management across 31,247 accounts, ranking #9 among all wealth firms in Florida by assets.
Registration
- Registration
- SEC-registered, Approved
- CRD number
- 112294
- SEC file number
- 801-60722
- Registered since
- November 23, 2001
- Latest Form ADV filing
- March 31, 2026
- Legal name
- JONATHAN ROBERTS ADVISORY GROUP, INC.
- Organized as
- Corporation
- Fiscal year ends
- December
- Other offices
- 278
Key figures
- Regulatory assets under management
- $8.2 billion
- Discretionary
- $6.7 billion (81.7%)
- Non-discretionary
- $1.5 billion
- Accounts
- 31,247 (26,673 discretionary)
- Clients
- 33,218, approximate as reported
- Employees
- 550
- Advisory staff
- 468 performing investment advisory functions
- Average account
- $263,959
- Asset growth, 1 year
- 14.6% (from $7.2 billion a year earlier)
- Asset growth, 3-year annual rate
- 19.3% (from $4.9 billion three years earlier)
- Asset growth, 5-year annual rate
- 12.4% (from $4.6 billion five years earlier)
- Client growth, 1 year
- 5.9% (from 31,367)
Broker-dealer affiliated. The firm is itself a broker-dealer as well as an investment adviser (Form ADV Item 6.A(1)). It is ranked among all wealth firms, the directory's view that includes wirehouses and broker-dealer firms, not in the main lists of independent RIAs. How firms are classed.
Growth rates come from the SEC's yearly snapshots and are left blank when the years are not comparable.
Rankings
Among all wealth firms, including wirehouses and broker-dealer firms.
Assets over time
Data table
| As of | RAUM |
|---|---|
| October 1, 2010 | $260.0 million |
| October 3, 2011 | $352.2 million |
| October 1, 2012 | $508.5 million |
| October 1, 2013 | $605.5 million |
| October 1, 2014 | $943.0 million |
| October 1, 2015 | $1.2 billion |
| October 3, 2016 | $1.2 billion |
| October 2, 2017 | $1.5 billion |
| October 1, 2018 | $1.9 billion |
| October 1, 2019 | $2.1 billion |
| October 1, 2020 | $3.2 billion |
| October 4, 2021 | $4.6 billion |
| October 3, 2022 | $5.5 billion |
| October 5, 2023 | $4.9 billion |
| October 1, 2024 | $5.7 billion |
| September 2, 2025 | $7.2 billion |
| October 2, 2026 | $8.2 billion |
Clients and services
Client mix
| Measure | Bar | RAUM |
|---|---|---|
| Individuals (other than high net worth) 29,606 clients | $5.1 billion | |
| High net worth individuals 1,261 clients | $2.7 billion | |
| Corporations or other businesses 327 clients | $231.5 million | |
| Charitable organizations 46 clients | $116.8 million | |
| Pension and profit sharing plans 7 clients | $6.9 million |
How the firm is paid
- A percentage of assets under management
- Hourly charges
- Fixed fees
Advisory services
- Financial planning
- Portfolio management for individuals or small businesses
- Portfolio management for businesses or institutional clients
- Selection of other advisers
- Educational seminars or workshops
- Other
Financial planning clients (Item 5.H): 2000.
Wrap fee program sponsor or portfolio manager: yes.
Other business, affiliations and custody
Other business activities (Item 6.A)
- Broker-dealer
Financial industry affiliations (Item 7.A)
- Broker-dealer
- Insurance company or agency
Custody (Item 9)
The firm reported custody of client cash or securities, $556.0 million in total.
Investment adviser representatives
- IARs registered with the firm
- 500
- Also registered through a broker-dealer
- 433
- Employees who are IARs (Form ADV 5.B(3))
- 430
Designations held by the firm's IARs: CFP 87, ChFC 31, CFA 4, PFS 3.
Between 168 and 325 of the firm's 500 IARs are registered in jurisdictions that require IAR CE. The source counts registrations by jurisdiction, and many IARs are registered in more than one, so the exact number is not knowable from it. IAR CE requirements by state.
Counts only. AdvisorIQ does not list individual people.
Disclosures
On Form ADV Item 11 the firm answered yes to 5 disclosure questions. See the detail on IAPD.
Succession and acquired firms
On Form ADV Item 4 the firm did not report succeeding to another adviser's business.
Similar-sized firms in Florida
| Firm | City | RAUM |
|---|---|---|
| Facet | West Palm Beach | $7.6 billion |
| Dakota Wealth, LLC | Palm Beach Gardens | $6.9 billion |
| Kovack Advisors, Inc. | Fort Lauderdale | $6.3 billion |
| Gladstone Wealth Partners | Palm Beach Gardens | $5.7 billion |
| Yale Capital Corp. | St. Petersburg | $5.6 billion |
The five wealth firms, broker-dealer affiliated firms included, nearest in regulatory assets with a main office in the same state.
Elsewhere
- J. W. Cole Advisors, Inc. on IAPD: Form ADV, brochures and disclosure detail.
- Firm website: www.jw-cole.com
- Wealth management firms in Florida
Firm data as of October 2, 2026, from ia100226.zip. Figures are as the firm reported them; corrections are made on Form ADV and appear after the next monthly reload.
Data as of October 2, 2026, from Form ADV. Sources: SEC registered adviser data (ia100226.zip) and IAPD compilation reports. How the directory is built.