SEC-registered wealth management firm Broker-dealer affiliated
M Holdings Securities, Inc.
As of its Form ADV filed October 1, 2026, M Holdings Securities, Inc., an SEC-registered, broker-dealer affiliated wealth management firm in Portland, Oregon, reported $3.2 billion in regulatory assets under management across 8,115 accounts, ranking #7 among all wealth firms in Oregon by assets.
Registration
- Registration
- SEC-registered, Approved
- CRD number
- 43285
- SEC file number
- 801-57304
- Registered since
- March 14, 2000
- Latest Form ADV filing
- October 1, 2026
- Organized as
- Corporation
- Fiscal year ends
- December
- Other offices
- 105
Key figures
- Regulatory assets under management
- $3.2 billion
- Discretionary
- $2.0 billion (61.5%)
- Non-discretionary
- $1.2 billion
- Accounts
- 8,115 (6,118 discretionary)
- Clients
- 4,513, approximate as reported
- Employees
- 1,442
- Advisory staff
- 171 performing investment advisory functions
- Average account
- $395,112
- Asset growth, 1 year
- -21.4% (from $4.1 billion a year earlier)
- Asset growth, 3-year annual rate
- -6.6% (from $3.9 billion three years earlier)
- Asset growth, 5-year annual rate
- -3.9% (from $3.9 billion five years earlier)
- Client growth, 1 year
- 24.6% (from 3,621)
Broker-dealer affiliated. The firm is itself a broker-dealer as well as an investment adviser (Form ADV Item 6.A(1)). It is ranked among all wealth firms, the directory's view that includes wirehouses and broker-dealer firms, not in the main lists of independent RIAs. How firms are classed.
Growth rates come from the SEC's yearly snapshots and are left blank when the years are not comparable.
Rankings
Among all wealth firms, including wirehouses and broker-dealer firms.
Assets over time
Data table
| As of | RAUM |
|---|---|
| October 1, 2010 | $331.8 million |
| October 3, 2011 | $385.2 million |
| October 1, 2012 | $429.7 million |
| October 1, 2013 | $825.8 million |
| October 1, 2014 | $733.8 million |
| October 1, 2015 | $957.8 million |
| October 3, 2016 | $958.2 million |
| October 2, 2017 | $1.5 billion |
| October 1, 2018 | $3.0 billion |
| October 1, 2019 | $2.8 billion |
| October 1, 2020 | $3.8 billion |
| October 4, 2021 | $3.9 billion |
| October 3, 2022 | $4.6 billion |
| October 5, 2023 | $3.9 billion |
| October 1, 2024 | $4.5 billion |
| September 2, 2025 | $4.1 billion |
| October 2, 2026 | $3.2 billion |
Clients and services
Client mix
| Measure | Bar | RAUM |
|---|---|---|
| Individuals (other than high net worth) 4,290 clients | $1.9 billion | |
| High net worth individuals 78 clients | $1.2 billion | |
| Corporations or other businesses 130 clients | $163.8 million | |
| Pension and profit sharing plans 15 clients | $11.9 million |
How the firm is paid
- A percentage of assets under management
- Hourly charges
- Fixed fees
Advisory services
- Financial planning
- Portfolio management for individuals or small businesses
- Portfolio management for businesses or institutional clients
- Pension consulting
- Selection of other advisers
- Publication of periodicals or newsletters
- Educational seminars or workshops
Financial planning clients (Item 5.H): 51-100.
Wrap fee program sponsor or portfolio manager: yes.
Other business, affiliations and custody
Other business activities (Item 6.A)
- Broker-dealer
- Insurance broker or agent
Financial industry affiliations (Item 7.A)
- Broker-dealer
- Other investment adviser
- Insurance company or agency
Custody (Item 9)
The firm reported custody of client cash or securities, $945.0 million in total.
Investment adviser representatives
- IARs registered with the firm
- 178
- Also registered through a broker-dealer
- 164
- Employees who are IARs (Form ADV 5.B(3))
- 222
Designations held by the firm's IARs: ChFC 31, CFP 24, CFA 3.
Between 34 and 178 of the firm's 178 IARs are registered in jurisdictions that require IAR CE. The source counts registrations by jurisdiction, and many IARs are registered in more than one, so the exact number is not knowable from it. IAR CE requirements by state.
Counts only. AdvisorIQ does not list individual people.
Disclosures
On Form ADV Item 11 the firm answered yes to 5 disclosure questions. See the detail on IAPD.
Succession and acquired firms
On Form ADV Item 4 the firm did not report succeeding to another adviser's business.
Similar-sized firms in Oregon
| Firm | City | RAUM |
|---|---|---|
| Vista Capital Partners, Inc. | Portland | $3.2 billion |
| Phillips and Company Advisors LLC | Portland | $2.7 billion |
| CS Planning Corp | Portland | $2.0 billion |
| Sapient Private Wealth Management, LLC | Eugene | $1.7 billion |
| Cutler Investment Group | Jacksonville | $1.5 billion |
The five wealth firms, broker-dealer affiliated firms included, nearest in regulatory assets with a main office in the same state.
Elsewhere
- M Holdings Securities, Inc. on IAPD: Form ADV, brochures and disclosure detail.
- Firm website: mfin.com/m-securities
- Wealth management firms in Oregon
Firm data as of October 2, 2026, from ia100226.zip. Figures are as the firm reported them; corrections are made on Form ADV and appear after the next monthly reload.
Data as of October 2, 2026, from Form ADV. Sources: SEC registered adviser data (ia100226.zip) and IAPD compilation reports. How the directory is built.