SEC-registered wealth management firm Broker-dealer affiliated
Northland Asset Management
As of its Form ADV filed September 22, 2026, Northland Asset Management, an SEC-registered, broker-dealer affiliated wealth management firm in Minneapolis, Minnesota, reported $405.5 million in regulatory assets under management across 1,192 accounts, ranking #89 among all wealth firms in Minnesota by assets.
Registration
- Main office
- Minneapolis, MN
- Registration
- SEC-registered, Approved
- CRD number
- 40258
- SEC file number
- 801-96329
- Registered since
- May 26, 2015
- Latest Form ADV filing
- September 22, 2026
- Legal name
- NORTHLAND SECURITIES, INC.
- Organized as
- Corporation
- Fiscal year ends
- December
- Other offices
- 2
Key figures
- Regulatory assets under management
- $405.5 million
- Discretionary
- $387.3 million (95.5%)
- Non-discretionary
- $18.2 million
- Accounts
- 1,192 (1,180 discretionary)
- Clients
- 976, approximate as reported
- Employees
- 22
- Advisory staff
- 22 performing investment advisory functions
- Average account
- $340,172
- Asset growth, 1 year
- 12.7% (from $359.9 million a year earlier)
- Asset growth, 3-year annual rate
- 25.9% (from $203.2 million three years earlier)
- Asset growth, 5-year annual rate
- 22.3% (from $148.0 million five years earlier)
- Client growth, 1 year
- 8.9% (from 896)
Broker-dealer affiliated. The firm is itself a broker-dealer as well as an investment adviser (Form ADV Item 6.A(1)). It is ranked among all wealth firms, the directory's view that includes wirehouses and broker-dealer firms, not in the main lists of independent RIAs. How firms are classed.
Growth rates come from the SEC's yearly snapshots and are left blank when the years are not comparable.
Rankings
Among all wealth firms, including wirehouses and broker-dealer firms.
Assets over time
Data table
| As of | RAUM |
|---|---|
| October 1, 2010 | $34.7 million |
| October 3, 2011 | $45.1 million |
| October 1, 2015 | $107.0 million |
| October 3, 2016 | $102.7 million |
| October 2, 2017 | $122.5 million |
| October 1, 2018 | $99.0 million |
| October 1, 2019 | $97.5 million |
| October 1, 2020 | $144.0 million |
| October 4, 2021 | $148.0 million |
| October 3, 2022 | $193.0 million |
| October 5, 2023 | $203.2 million |
| October 1, 2024 | $236.7 million |
| September 2, 2025 | $359.9 million |
| October 2, 2026 | $405.5 million |
Clients and services
Client mix
| Measure | Bar | RAUM |
|---|---|---|
| High net worth individuals 484 clients | $319.3 million | |
| Individuals (other than high net worth) 391 clients | $79.2 million | |
| Charitable organizations fewer than 5 clients | $3.7 million | |
| Pension and profit sharing plans fewer than 5 clients | $3.2 million |
How the firm is paid
- A percentage of assets under management
- Hourly charges
- Fixed fees
- Other
Advisory services
- Financial planning
- Portfolio management for individuals or small businesses
- Selection of other advisers
- Other
Financial planning clients (Item 5.H): 1-10.
Wrap fee program sponsor or portfolio manager: yes.
Other business, affiliations and custody
Other business activities (Item 6.A)
- Broker-dealer
- Insurance broker or agent
- Registered municipal advisor
Financial industry affiliations (Item 7.A)
- Broker-dealer
- Other investment adviser
- Municipal advisor
- Banking or thrift institution
- Trust company
- Insurance company or agency
Custody (Item 9)
The firm reported no custody of client cash or securities.
Investment adviser representatives
- IARs registered with the firm
- 42
- Also registered through a broker-dealer
- 41
- Employees who are IARs (Form ADV 5.B(3))
- 22
Designations held by the firm's IARs: CFA 2, CFP 1, ChFC 1.
Between 34 and 42 of the firm's 42 IARs are registered in jurisdictions that require IAR CE. The source counts registrations by jurisdiction, and many IARs are registered in more than one, so the exact number is not knowable from it. IAR CE requirements by state.
Counts only. AdvisorIQ does not list individual people.
Disclosures
On Form ADV Item 11 the firm answered yes to 7 disclosure questions. See the detail on IAPD.
Succession and acquired firms
On Form ADV Item 4 the firm did not report succeeding to another adviser's business.
Similar-sized firms in Minnesota
| Firm | City | RAUM |
|---|---|---|
| Advisory Solutions Group | Plymouth | $408.4 million |
| Excel Financial, LLC | Red Wing | $404.5 million |
| Webb Financial Group | Bloomington | $397.2 million |
| Mann Financial Group | Detroit Lakes | $395.5 million |
| Quarry Hill Advisors | St. Paul | $394.8 million |
The five wealth firms, broker-dealer affiliated firms included, nearest in regulatory assets with a main office in the same state.
Elsewhere
- Northland Asset Management on IAPD: Form ADV, brochures and disclosure detail.
- Firm website: www.northlandsecurities.com
- Wealth management firms in Minnesota
Firm data as of October 2, 2026, from ia100226.zip. Figures are as the firm reported them; corrections are made on Form ADV and appear after the next monthly reload.
Data as of October 2, 2026, from Form ADV. Sources: SEC registered adviser data (ia100226.zip) and IAPD compilation reports. How the directory is built.