State-registered independent wealth management RIA
Simple Financial, LLC
As of its Form ADV filed September 10, 2025, Simple Financial, LLC, a state-registered independent wealth management RIA in West Jordan, Utah, reported no regulatory assets under management.
Registration
- Main office
- West Jordan, UT
- Registration
- State-registered, Approved
- CRD number
- 321616
- SEC file number
- None (state-registered)
- Registered since
- March 24, 2023
- Latest Form ADV filing
- September 10, 2025
- Organized as
- Limited Liability Company
- Fiscal year ends
- December
- Other offices
- 3
Key figures
- Regulatory assets under management
- $0
- Discretionary
- $0
- Non-discretionary
- $0
- Accounts
- 0 (0 discretionary)
- Clients
- 73, approximate as reported
- Employees
- 11
- Advisory staff
- 11 performing investment advisory functions
- Average account
- Not reported
- Asset growth, 1 year
- Not reported
- Asset growth, 3-year annual rate
- Not reported
- Asset growth, 5-year annual rate
- Not reported
- Client growth, 1 year
- Not reported
Independent wealth management RIA: individual and high net worth clients hold at least half of its regulatory assets, it offers financial planning or portfolio management for individuals, and it is not a broker-dealer, a bank or part of one by the directory's rules. How firms are classed.
Growth rates come from the SEC's yearly snapshots and are left blank when the years are not comparable.
Rankings
Among independent wealth management RIAs.
| Ranking | Nationally | In Utah | Value |
|---|---|---|---|
| Independent RIAs with the most clients | #10,297 | #146 | 73 |
| Independent RIAs with the most advisory staff | #976 | #17 | 11 |
Assets over time
Data table
| As of | RAUM |
|---|---|
| October 7, 2026 | $0 |
Clients and services
Client mix
No client types reported.
How the firm is paid
- A percentage of assets under management
- Hourly charges
- Fixed fees
- Other
Advisory services
- Financial planning
- Pension consulting
- Selection of other advisers
- Other
Financial planning clients (Item 5.H): 1-10.
Wrap fee program sponsor or portfolio manager: no.
Other business, affiliations and custody
Other business activities (Item 6.A)
None reported.
Financial industry affiliations (Item 7.A)
- Insurance company or agency
Custody (Item 9)
The firm reported no custody of client cash or securities.
Investment adviser representatives
- IARs registered with the firm
- 11
- Also registered through a broker-dealer
- 0
- Employees who are IARs (Form ADV 5.B(3))
- 11
Between 5 and 10 of the firm's 11 IARs are registered in jurisdictions that require IAR CE. The source counts registrations by jurisdiction, and many IARs are registered in more than one, so the exact number is not knowable from it. IAR CE requirements by state.
Counts only. AdvisorIQ does not list individual people.
Disclosures
Our source has no Form ADV Item 11 detail for this firm. See the detail on IAPD.
Succession and acquired firms
On Form ADV Item 4 the firm did not report succeeding to another adviser's business.
Similar-sized firms in Utah
The five independent RIAs nearest in regulatory assets with a main office in the same state.
Elsewhere
- Simple Financial, LLC on IAPD: Form ADV, brochures and disclosure detail.
- Firm website: www.simplefinancial.com
- Independent RIAs in Utah
Firm data as of October 7, 2026, from IA_FIRM_STATE_Feed_10_07_2026.xml.gz. Figures are as the firm reported them; corrections are made on Form ADV and appear after the next monthly reload.
Data as of October 7, 2026, from Form ADV. Sources: SEC registered adviser data (ia100226.zip) and IAPD compilation reports. How the directory is built.