SEC-registered wealth management firm Broker-dealer affiliated
Banorte Asset Management, Inc.
As of its Form ADV filed May 19, 2026, Banorte Asset Management, Inc., an SEC-registered, broker-dealer affiliated wealth management firm in Houston, Texas, reported $661.2 million in regulatory assets under management across 869 accounts, ranking #159 among all wealth firms in Texas by assets.
Registration
- Registration
- SEC-registered, Approved
- CRD number
- 290555
- SEC file number
- 801-114865
- Registered since
- March 25, 2019
- Latest Form ADV filing
- May 19, 2026
- Organized as
- Corporation
- Fiscal year ends
- December
- Other offices
- 1
Key figures
- Regulatory assets under management
- $661.2 million
- Discretionary
- $516.8 million (78.2%)
- Non-discretionary
- $144.4 million
- Accounts
- 869 (838 discretionary)
- Clients
- 869, approximate as reported
- Employees
- 40
- Advisory staff
- 17 performing investment advisory functions
- Average account
- $760,862
- Asset growth, 1 year
- 96.3% (from $336.9 million a year earlier)
- Asset growth, 3-year annual rate
- 68.0% (from $139.4 million three years earlier)
- Asset growth, 5-year annual rate
- 44.0% (from $106.9 million five years earlier)
- Client growth, 1 year
- 25.8% (from 691)
Broker-dealer affiliated. The firm is affiliated with a bank (Item 7.A(8)) that is part of a group with a broker-dealer (Item 7.A(1)) or controlled by a public company (Schedule D, Item 10.A). It is ranked among all wealth firms, the directory's view that includes wirehouses and broker-dealer firms, not in the main lists of independent RIAs. How firms are classed.
Growth rates come from the SEC's yearly snapshots and are left blank when the years are not comparable.
Rankings
Among all wealth firms, including wirehouses and broker-dealer firms.
Assets over time
Data table
| As of | RAUM |
|---|---|
| October 1, 2019 | $30.4 million |
| October 1, 2020 | $44.2 million |
| October 4, 2021 | $106.9 million |
| October 3, 2022 | $155.0 million |
| October 5, 2023 | $139.4 million |
| October 1, 2024 | $217.6 million |
| September 2, 2025 | $336.9 million |
| October 2, 2026 | $661.2 million |
Clients and services
Client mix
| Measure | Bar | RAUM |
|---|---|---|
| High net worth individuals 93 clients | $382.5 million | |
| Individuals (other than high net worth) 747 clients | $184.7 million | |
| Corporations or other businesses 28 clients | $92.8 million | |
| Charitable organizations fewer than 5 clients | $1.2 million |
How the firm is paid
- A percentage of assets under management
Advisory services
- Portfolio management for individuals or small businesses
- Selection of other advisers
Wrap fee program sponsor or portfolio manager: yes.
Other business, affiliations and custody
Other business activities (Item 6.A)
- Other financial products
Financial industry affiliations (Item 7.A)
- Broker-dealer
- Other investment adviser
- Banking or thrift institution
- Insurance company or agency
Custody (Item 9)
The firm reported no custody of client cash or securities.
Investment adviser representatives
- IARs registered with the firm
- 19
- Also registered through a broker-dealer
- 18
- Employees who are IARs (Form ADV 5.B(3))
- 17
Designations held by the firm's IARs: CFA 1, CFP 1, ChFC 1.
0 of the firm's 19 IARs are registered in jurisdictions that require IAR CE. IAR CE requirements by state.
Counts only. AdvisorIQ does not list individual people.
Disclosures
On Form ADV Item 11 the firm answered yes to 3 disclosure questions. See the detail on IAPD.
Succession and acquired firms
On Form ADV Item 4 the firm did not report succeeding to another adviser's business.
Similar-sized firms in Texas
| Firm | City | RAUM |
|---|---|---|
| McElhenny Sheffield Capital Management, LLC | Dallas | $663.2 million |
| Harrell Investment Partners, LLC | Austin | $662.4 million |
| Aspen Wealth Management, LLC | Fort Worth | $657.8 million |
| Optima Asset Management Inc | Dallas | $657.4 million |
| Wela Financial Advisory | San Antonio | $657.1 million |
The five wealth firms, broker-dealer affiliated firms included, nearest in regulatory assets with a main office in the same state.
Elsewhere
- Banorte Asset Management, Inc. on IAPD: Form ADV, brochures and disclosure detail.
- Firm website: www.banortewealthmanagement.com
- Wealth management firms in Texas
Firm data as of October 2, 2026, from ia100226.zip. Figures are as the firm reported them; corrections are made on Form ADV and appear after the next monthly reload.
Data as of October 2, 2026, from Form ADV. Sources: SEC registered adviser data (ia100226.zip) and IAPD compilation reports. How the directory is built.