SEC-registered wealth management firm Broker-dealer affiliated
Hungerford Financial LLC
As of its Form ADV filed July 31, 2026, Hungerford Financial LLC, an SEC-registered, broker-dealer affiliated wealth management firm in Grand Rapids, Michigan, reported $492.1 million in regulatory assets under management across 1,061 accounts, ranking #91 among all wealth firms in Michigan by assets.
Registration
- Main office
- Grand Rapids, MI
- Registration
- SEC-registered, Approved
- CRD number
- 249789
- SEC file number
- 801-114535
- Registered since
- January 30, 2019
- Latest Form ADV filing
- July 31, 2026
- Legal name
- HANC WEALTH MANAGEMENT, LLC
- Organized as
- Limited Liability Company
- Fiscal year ends
- December
- Other offices
- 0
Key figures
- Regulatory assets under management
- $492.1 million
- Discretionary
- $456.7 million (92.8%)
- Non-discretionary
- $35.4 million
- Accounts
- 1,061 (1,039 discretionary)
- Clients
- 349, approximate as reported
- Employees
- 5
- Advisory staff
- 5 performing investment advisory functions
- Average account
- $463,796
- Asset growth, 1 year
- 30.1% (from $378.3 million a year earlier)
- Asset growth, 3-year annual rate
- 25.2% (from $250.7 million three years earlier)
- Asset growth, 5-year annual rate
- 14.3% (from $252.6 million five years earlier)
- Client growth, 1 year
- -6.9% (from 375)
Broker-dealer affiliated. The firm is affiliated with a broker-dealer (Item 7.A(1)), at least half of its advisory staff are registered representatives of a broker-dealer (Item 5.B(2) against 5.B(1)), and its advisers manage less than $100 million each on average (5.F(2)(c) over 5.B(1)), the pattern of a broker-dealer's advisory arm rather than an adviser that owns a small broker-dealer. It is ranked among all wealth firms, the directory's view that includes wirehouses and broker-dealer firms, not in the main lists of independent RIAs. How firms are classed.
Growth rates come from the SEC's yearly snapshots and are left blank when the years are not comparable.
Rankings
Among all wealth firms, including wirehouses and broker-dealer firms.
Assets over time
Data table
| As of | RAUM |
|---|---|
| October 1, 2019 | $178.8 million |
| October 1, 2020 | $209.2 million |
| October 4, 2021 | $252.6 million |
| October 3, 2022 | $221.4 million |
| October 5, 2023 | $250.7 million |
| October 1, 2024 | $308.8 million |
| September 2, 2025 | $378.3 million |
| October 2, 2026 | $492.1 million |
Clients and services
Client mix
| Measure | Bar | RAUM |
|---|---|---|
| High net worth individuals 94 clients | $289.7 million | |
| Charitable organizations 35 clients | $92.4 million | |
| Individuals (other than high net worth) 191 clients | $71.4 million | |
| Pension and profit sharing plans 22 clients | $35.4 million | |
| Corporations or other businesses 7 clients | $3.1 million |
How the firm is paid
- A percentage of assets under management
- Hourly charges
Advisory services
- Financial planning
- Portfolio management for individuals or small businesses
- Pension consulting
- Selection of other advisers
Financial planning clients (Item 5.H): 26-50.
Wrap fee program sponsor or portfolio manager: no.
Other business, affiliations and custody
Other business activities (Item 6.A)
None reported.
Financial industry affiliations (Item 7.A)
- Broker-dealer
- Other investment adviser
- Accountant or accounting firm
- Insurance company or agency
Custody (Item 9)
The firm reported custody of client cash or securities, $195.0 million in total.
Investment adviser representatives
- IARs registered with the firm
- 5
- Also registered through a broker-dealer
- 5
- Employees who are IARs (Form ADV 5.B(3))
- 5
Designations held by the firm's IARs: CFP 2.
5 of the firm's 5 IARs are registered in jurisdictions that require IAR CE. IAR CE requirements by state.
Counts only. AdvisorIQ does not list individual people.
Disclosures
On Form ADV Item 11 the firm answered yes to 0 disclosure questions. See the detail on IAPD.
Succession and acquired firms
On Form ADV Item 4 the firm did not report succeeding to another adviser's business.
Similar-sized firms in Michigan
| Firm | City | RAUM |
|---|---|---|
| Taylor & Morgan Asset Management, LLC D/B/A TM Advisors, L | Troy | $512.5 million |
| MKD Wealth | Troy | $505.7 million |
| Greystone Financial Group, LLC | Bloomfield Hills | $494.9 million |
| SS&H Financial Advisors, Inc. | Troy | $482.2 million |
| Straight Path Wealth Management | Jenison | $472.5 million |
The five wealth firms, broker-dealer affiliated firms included, nearest in regulatory assets with a main office in the same state.
Elsewhere
- Hungerford Financial LLC on IAPD: Form ADV, brochures and disclosure detail.
- Firm website: www.hungerfordfinancial.com
- Wealth management firms in Michigan
Firm data as of October 2, 2026, from ia100226.zip. Figures are as the firm reported them; corrections are made on Form ADV and appear after the next monthly reload.
Data as of October 2, 2026, from Form ADV. Sources: SEC registered adviser data (ia100226.zip) and IAPD compilation reports. How the directory is built.