SEC-registered wealth management firm Broker-dealer affiliated
Parsonex Advisory Services, Inc.
As of its Form ADV filed June 10, 2026, Parsonex Advisory Services, Inc., an SEC-registered, broker-dealer affiliated wealth management firm in Englewood, Colorado, reported $271.3 million in regulatory assets under management across 1,079 accounts, ranking #121 among all wealth firms in Colorado by assets.
Registration
- Registration
- SEC-registered, Approved
- CRD number
- 160275
- SEC file number
- 801-74543
- Registered since
- March 27, 2012
- Latest Form ADV filing
- June 10, 2026
- Organized as
- Corporation
- Fiscal year ends
- December
- Other offices
- 2
Key figures
- Regulatory assets under management
- $271.3 million
- Discretionary
- $271.3 million (100.0%)
- Non-discretionary
- $0
- Accounts
- 1,079 (1,079 discretionary)
- Clients
- 332, approximate as reported
- Employees
- 24
- Advisory staff
- 2 performing investment advisory functions
- Average account
- $251,449
- Asset growth, 1 year
- 55.2% (from $174.8 million a year earlier)
- Asset growth, 3-year annual rate
- 36.7% (from $106.1 million three years earlier)
- Asset growth, 5-year annual rate
- 25.3% (from $88.0 million five years earlier)
- Client growth, 1 year
- -45.6% (from 610)
Broker-dealer affiliated. The firm is itself a broker-dealer as well as an investment adviser (Form ADV Item 6.A(1)). It is ranked among all wealth firms, the directory's view that includes wirehouses and broker-dealer firms, not in the main lists of independent RIAs. How firms are classed.
Growth rates come from the SEC's yearly snapshots and are left blank when the years are not comparable.
Rankings
Among all wealth firms, including wirehouses and broker-dealer firms.
Assets over time
Data table
| As of | RAUM |
|---|---|
| October 1, 2012 | $0 |
| October 1, 2013 | $7.1 million |
| October 1, 2014 | $7.5 million |
| October 1, 2015 | $9.3 million |
| October 3, 2016 | $11.3 million |
| October 2, 2017 | $19.3 million |
| October 1, 2018 | $40.0 million |
| October 1, 2019 | $49.7 million |
| October 1, 2020 | $61.0 million |
| October 4, 2021 | $88.0 million |
| October 3, 2022 | $100.4 million |
| October 5, 2023 | $106.1 million |
| October 1, 2024 | $151.6 million |
| September 2, 2025 | $174.8 million |
| October 2, 2026 | $271.3 million |
Clients and services
Client mix
| Measure | Bar | RAUM |
|---|---|---|
| High net worth individuals 60 clients | $146.9 million | |
| Individuals (other than high net worth) 270 clients | $91.4 million | |
| Pooled investment vehicles 1 client | $33.1 million |
How the firm is paid
- A percentage of assets under management
- Hourly charges
- Subscription fees
- Fixed fees
Advisory services
- Financial planning
- Portfolio management for individuals or small businesses
- Portfolio management for pooled investment vehicles
- Portfolio management for businesses or institutional clients
- Pension consulting
- Selection of other advisers
- Publication of periodicals or newsletters
- Educational seminars or workshops
Financial planning clients (Item 5.H): 1-10.
Wrap fee program sponsor or portfolio manager: no.
Other business, affiliations and custody
Other business activities (Item 6.A)
- Broker-dealer
- Insurance broker or agent
- Accountant or accounting firm
Financial industry affiliations (Item 7.A)
- Broker-dealer
- Other investment adviser
- Accountant or accounting firm
- Insurance company or agency
- Sponsor, general partner or managing member of pooled investment vehicles
Advises 1 private fund (Item 7.B).
Custody (Item 9)
The firm reported no custody of client cash or securities.
Investment adviser representatives
- IARs registered with the firm
- 12
- Also registered through a broker-dealer
- 11
- Employees who are IARs (Form ADV 5.B(3))
- 9
Designations held by the firm's IARs: CFA 1.
Between 6 and 12 of the firm's 12 IARs are registered in jurisdictions that require IAR CE. The source counts registrations by jurisdiction, and many IARs are registered in more than one, so the exact number is not knowable from it. IAR CE requirements by state.
Counts only. AdvisorIQ does not list individual people.
Disclosures
On Form ADV Item 11 the firm answered yes to 3 disclosure questions. See the detail on IAPD.
Succession and acquired firms
On Form ADV Item 4 the firm did not report succeeding to another adviser's business.
Similar-sized firms in Colorado
| Firm | City | RAUM |
|---|---|---|
| Higgins & Schmidt Wealth Strategies LLC | Denver | $279.5 million |
| Ryan Investments | Basalt | $272.0 million |
| Peak Financial Advisors | Denver | $268.8 million |
| Evergreen Private Wealth | Greenwood Village | $264.7 million |
| Salus Financial Advisors | Colorado Springs | $262.6 million |
The five wealth firms, broker-dealer affiliated firms included, nearest in regulatory assets with a main office in the same state.
Elsewhere
- Parsonex Advisory Services, Inc. on IAPD: Form ADV, brochures and disclosure detail.
- Firm website: parsonexadvisory.com
- Wealth management firms in Colorado
Firm data as of October 2, 2026, from ia100226.zip. Figures are as the firm reported them; corrections are made on Form ADV and appear after the next monthly reload.
Data as of October 2, 2026, from Form ADV. Sources: SEC registered adviser data (ia100226.zip) and IAPD compilation reports. How the directory is built.