State-registered independent wealth management RIA
Planned Financial Security
As of its Form ADV filed February 21, 2025, Planned Financial Security, a state-registered independent wealth management RIA in Haines City, Florida, reported $41.5 million in regulatory assets under management across 55 accounts, ranking #791 among independent RIAs in Florida by assets.
Registration
- Main office
- Haines City, FL
- Registration
- State-registered, Approved
- CRD number
- 141924
- SEC file number
- None (state-registered)
- Registered since
- April 28, 1999
- Latest Form ADV filing
- February 21, 2025
- Organized as
- Sole Proprietorship
- Fiscal year ends
- December
- Other offices
- 0
Key figures
- Regulatory assets under management
- $41.5 million
- Discretionary
- $41.5 million (100.0%)
- Non-discretionary
- $0
- Accounts
- 55 (55 discretionary)
- Clients
- 55, approximate as reported
- Employees
- 1
- Advisory staff
- 1 performing investment advisory functions
- Average account
- $754,081
- Asset growth, 1 year
- Not reported
- Asset growth, 3-year annual rate
- Not reported
- Asset growth, 5-year annual rate
- Not reported
- Client growth, 1 year
- Not reported
Independent wealth management RIA: individual and high net worth clients hold at least half of its regulatory assets, it offers financial planning or portfolio management for individuals, and it is not a broker-dealer, a bank or part of one by the directory's rules. How firms are classed.
Growth rates come from the SEC's yearly snapshots and are left blank when the years are not comparable.
Rankings
Among independent wealth management RIAs.
| Ranking | Nationally | In Florida | Value |
|---|---|---|---|
| Largest independent RIAs by assets under management | #11,286 | #791 | $41.5 million |
| Independent RIAs with the most clients | #11,725 | #774 | 55 |
| Independent RIAs with the most accounts | #13,489 | #949 | 55 |
| Independent RIAs with the most advisory staff | #10,188 | #740 | 1 |
| Independent RIAs with the most CFP professionals | #3,524 | #200 | 1 |
Assets over time
Data table
| As of | RAUM |
|---|---|
| October 7, 2026 | $41.5 million |
Clients and services
Client mix
| Measure | Bar | RAUM |
|---|---|---|
| Individuals (other than high net worth) 55 clients | $41.5 million | |
| High net worth individuals fewer than 5 clients | $0 | |
| Banking or thrift institutions fewer than 5 clients | $0 | |
| Pension and profit sharing plans fewer than 5 clients | $0 | |
| Charitable organizations fewer than 5 clients | $0 | |
| State or municipal government entities fewer than 5 clients | $0 | |
| Other investment advisers fewer than 5 clients | $0 | |
| Insurance companies fewer than 5 clients | $0 | |
| Sovereign wealth funds and foreign official institutions fewer than 5 clients | $0 | |
| Corporations or other businesses fewer than 5 clients | $0 | |
| Other fewer than 5 clients | $0 |
How the firm is paid
- A percentage of assets under management
Advisory services
- Financial planning
- Portfolio management for individuals or small businesses
Financial planning clients (Item 5.H): 26-50.
Wrap fee program sponsor or portfolio manager: no.
Other business, affiliations and custody
Other business activities (Item 6.A)
None reported.
Financial industry affiliations (Item 7.A)
None reported.
Custody (Item 9)
The firm reported custody of client cash or securities, $22.0 million in total.
Investment adviser representatives
- IARs registered with the firm
- 1
- Also registered through a broker-dealer
- 0
- Employees who are IARs (Form ADV 5.B(3))
- 1
Designations held by the firm's IARs: CFP 1.
1 of the firm's 1 IAR is registered in jurisdictions that require IAR CE. IAR CE requirements by state.
Counts only. AdvisorIQ does not list individual people.
Disclosures
Our source has no Form ADV Item 11 detail for this firm. See the detail on IAPD.
Succession and acquired firms
On Form ADV Item 4 the firm did not report succeeding to another adviser's business.
Similar-sized firms in Florida
| Firm | City | RAUM |
|---|---|---|
| Mainland Financial | Sarasota | $41.6 million |
| Retirement Money Management | Sarasota | $41.6 million |
| Moreno Capital | West Palm Beach | $41.6 million |
| Allegiance Wealth Management, Inc. | Orlando | $41.5 million |
| Pinelight Financial PLLC | Estero | $41.3 million |
The five independent RIAs nearest in regulatory assets with a main office in the same state.
Elsewhere
- Planned Financial Security on IAPD: Form ADV, brochures and disclosure detail.
- Independent RIAs in Florida
Firm data as of October 7, 2026, from IA_FIRM_STATE_Feed_10_07_2026.xml.gz. Figures are as the firm reported them; corrections are made on Form ADV and appear after the next monthly reload.
Data as of October 7, 2026, from Form ADV. Sources: SEC registered adviser data (ia100226.zip) and IAPD compilation reports. How the directory is built.