SEC-registered wealth management firm Broker-dealer affiliated
Cetera Planning Partners
As of its Form ADV filed September 22, 2026, Cetera Planning Partners, an SEC-registered, broker-dealer affiliated wealth management firm in Leawood, Kansas, reported $4.2 billion in regulatory assets under management across 14,107 accounts, ranking #7 among all wealth firms in Kansas by assets.
Registration
- Registration
- SEC-registered, Approved
- CRD number
- 129625
- SEC file number
- 801-62655
- Registered since
- January 16, 2004
- Latest Form ADV filing
- September 22, 2026
- Legal name
- THE RETIREMENT PLANNING GROUP, LLC
- Organized as
- Limited Liability Company
- Fiscal year ends
- December
- Other offices
- 11
Key figures
- Regulatory assets under management
- $4.2 billion
- Discretionary
- $4.0 billion (97.2%)
- Non-discretionary
- $118.5 million
- Accounts
- 14,107 (13,465 discretionary)
- Clients
- 4,849, approximate as reported
- Employees
- 78
- Advisory staff
- 33 performing investment advisory functions
- Average account
- $295,226
- Asset growth, 1 year
- 37.9% (from $3.0 billion a year earlier)
- Asset growth, 3-year annual rate
- 39.0% (from $1.5 billion three years earlier)
- Asset growth, 5-year annual rate
- 26.0% (from $1.3 billion five years earlier)
- Client growth, 1 year
- 56.6% (from 3,097)
Broker-dealer affiliated. The firm is affiliated with a bank (Item 7.A(8)) that is part of a group with a broker-dealer (Item 7.A(1)) or controlled by a public company (Schedule D, Item 10.A). It is ranked among all wealth firms, the directory's view that includes wirehouses and broker-dealer firms, not in the main lists of independent RIAs. How firms are classed.
Growth rates come from the SEC's yearly snapshots and are left blank when the years are not comparable.
Rankings
Among all wealth firms, including wirehouses and broker-dealer firms.
Assets over time
Data table
| As of | RAUM |
|---|---|
| October 1, 2010 | $175.0 million |
| October 3, 2011 | $316.0 million |
| October 1, 2012 | $433.0 million |
| October 1, 2013 | $489.3 million |
| October 1, 2014 | $517.7 million |
| October 1, 2015 | $579.7 million |
| October 3, 2016 | $549.4 million |
| October 2, 2017 | $648.5 million |
| October 1, 2018 | $729.7 million |
| October 1, 2019 | $861.9 million |
| October 1, 2020 | $927.3 million |
| October 4, 2021 | $1.3 billion |
| October 3, 2022 | $1.4 billion |
| October 5, 2023 | $1.5 billion |
| October 1, 2024 | $2.3 billion |
| September 2, 2025 | $3.0 billion |
| October 2, 2026 | $4.2 billion |
Clients and services
Client mix
| Measure | Bar | RAUM |
|---|---|---|
| High net worth individuals 1,488 clients | $3.3 billion | |
| Individuals (other than high net worth) 3,260 clients | $686.6 million | |
| Pension and profit sharing plans 15 clients | $72.9 million | |
| Corporations or other businesses 86 clients | $64.0 million |
How the firm is paid
- A percentage of assets under management
- Fixed fees
Advisory services
- Financial planning
- Portfolio management for individuals or small businesses
- Pension consulting
- Publication of periodicals or newsletters
- Educational seminars or workshops
Financial planning clients (Item 5.H): 4500.
Wrap fee program sponsor or portfolio manager: no.
Other business, affiliations and custody
Other business activities (Item 6.A)
None reported.
Financial industry affiliations (Item 7.A)
- Broker-dealer
- Other investment adviser
- Municipal advisor
- Banking or thrift institution
- Trust company
- Accountant or accounting firm
- Lawyer or law firm
- Insurance company or agency
- Pension consultant
Custody (Item 9)
The firm reported custody of client cash or securities, $1.6 billion in total.
Investment adviser representatives
- IARs registered with the firm
- 326
- Also registered through a broker-dealer
- 164
- Employees who are IARs (Form ADV 5.B(3))
- 51
Designations held by the firm's IARs: CFP 76, PFS 42, CFA 4, ChFC 4.
Between 26 and 140 of the firm's 326 IARs are registered in jurisdictions that require IAR CE. The source counts registrations by jurisdiction, and many IARs are registered in more than one, so the exact number is not knowable from it. IAR CE requirements by state.
Counts only. AdvisorIQ does not list individual people.
Disclosures
On Form ADV Item 11 the firm answered yes to 0 disclosure questions. See the detail on IAPD.
Succession and acquired firms
On Form ADV Item 4 the firm did not report succeeding to another adviser's business.
Similar-sized firms in Kansas
| Firm | City | RAUM |
|---|---|---|
| Creativeone Wealth, LLC | Overland Park | $6.3 billion |
| Fas Wealth Partners, Inc. | Leawood | $3.8 billion |
| Mariner | Overland Park | $2.8 billion |
| Creativeone Securities, LLC | Overland Park | $2.5 billion |
| Caliber Wealth Management, LLC | Overland Park | $1.8 billion |
The five wealth firms, broker-dealer affiliated firms included, nearest in regulatory assets with a main office in the same state.
Elsewhere
- Cetera Planning Partners on IAPD: Form ADV, brochures and disclosure detail.
- Firm website: www.planningretirements.com
- Wealth management firms in Kansas
Firm data as of October 2, 2026, from ia100226.zip. Figures are as the firm reported them; corrections are made on Form ADV and appear after the next monthly reload.
Data as of October 2, 2026, from Form ADV. Sources: SEC registered adviser data (ia100226.zip) and IAPD compilation reports. How the directory is built.