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For asset managers

SEC-registered independent wealth management RIA

Strategic Family Wealth Counselors, L.L.C.

As of its Form ADV filed March 27, 2026, Strategic Family Wealth Counselors, L.L.C., an SEC-registered independent wealth management RIA in Fairfield, New Jersey, reported $1.7 billion in regulatory assets under management across 3,600 accounts, ranking #20 among independent RIAs in New Jersey by assets.

Registration

Main office
Fairfield, NJ
Registration
SEC-registered, Approved
CRD number
128199
SEC file number
801-69126
Registered since
May 2, 2008
Latest Form ADV filing
March 27, 2026
Organized as
Limited Liability Company
Fiscal year ends
December
Other offices
0

Key figures

Regulatory assets under management
$1.7 billion
Discretionary
$1.3 billion (75.7%)
Non-discretionary
$402.6 million
Accounts
3,600 (2,100 discretionary)
Clients
312, approximate as reported
Employees
14
Advisory staff
6 performing investment advisory functions
Average account
$461,017
Asset growth, 1 year
26.5% (from $1.3 billion a year earlier)
Asset growth, 3-year annual rate
16.6% (from $1.0 billion three years earlier)
Asset growth, 5-year annual rate
12.0% (from $940.0 million five years earlier)
Client growth, 1 year
-1.3% (from 316)

Independent wealth management RIA: individual and high net worth clients hold at least half of its regulatory assets, it offers financial planning or portfolio management for individuals, and it is not a broker-dealer, a bank or part of one by the directory's rules. How firms are classed.

Growth rates come from the SEC's yearly snapshots and are left blank when the years are not comparable.

Rankings

Among independent wealth management RIAs.

Assets over time

Strategic Family Wealth Counselors, L.L.C.: regulatory assets under managementThe SEC's yearly snapshots and the latest filing. Years of state registration are not in the SEC files.RAUM the firm reported in each snapshot, October 1, 2010 to October 2, 2026.
$0$500M$1B$1.5B$2B201020132016202020232026$1.7BOctober 1, 2010: $427.5 millionOctober 3, 2011: $479.1 millionOctober 1, 2012: $475.9 millionOctober 1, 2013: $522.9 millionOctober 1, 2014: $592.9 millionOctober 1, 2015: $614.5 millionOctober 3, 2016: $598.7 millionOctober 2, 2017: $592.9 millionOctober 1, 2018: $661.2 millionOctober 1, 2019: $651.9 millionOctober 1, 2020: $826.9 millionOctober 4, 2021: $940.0 millionOctober 3, 2022: $1.3 billionOctober 5, 2023: $1.0 billionOctober 1, 2024: $1.2 billionSeptember 2, 2025: $1.3 billionOctober 2, 2026: $1.7 billion
Data table
Strategic Family Wealth Counselors, L.L.C.: regulatory assets under management
As ofRAUM
October 1, 2010$427.5 million
October 3, 2011$479.1 million
October 1, 2012$475.9 million
October 1, 2013$522.9 million
October 1, 2014$592.9 million
October 1, 2015$614.5 million
October 3, 2016$598.7 million
October 2, 2017$592.9 million
October 1, 2018$661.2 million
October 1, 2019$651.9 million
October 1, 2020$826.9 million
October 4, 2021$940.0 million
October 3, 2022$1.3 billion
October 5, 2023$1.0 billion
October 1, 2024$1.2 billion
September 2, 2025$1.3 billion
October 2, 2026$1.7 billion

Clients and services

Client mix

Regulatory assets by client typeForm ADV Item 5.D, as reported. Client counts are approximate.
MeasureBarRAUM
High net worth individuals 150 clients $1.3 billion
Individuals (other than high net worth) 150 clients $250.0 million
Pension and profit sharing plans 12 clients $78.6 million

How the firm is paid

  • A percentage of assets under management
  • Hourly charges
  • Fixed fees

Advisory services

  • Financial planning
  • Portfolio management for individuals or small businesses
  • Portfolio management for businesses or institutional clients
  • Pension consulting
  • Selection of other advisers
  • Other

Financial planning clients (Item 5.H): 101-250.

Wrap fee program sponsor or portfolio manager: no.

Other business, affiliations and custody

Other business activities (Item 6.A)

None reported.

Financial industry affiliations (Item 7.A)

None reported.

Custody (Item 9)

The firm reported custody of client cash or securities, $1.0 billion in total.

Investment adviser representatives

IARs registered with the firm
4
Also registered through a broker-dealer
0
Employees who are IARs (Form ADV 5.B(3))
3

Designations held by the firm's IARs: CFP 1, ChFC 1.

4 of the firm's 4 IARs are registered in jurisdictions that require IAR CE. IAR CE requirements by state.

Counts only. AdvisorIQ does not list individual people.

Disclosures

On Form ADV Item 11 the firm answered yes to 0 disclosure questions. See the detail on IAPD.

Succession and acquired firms

On Form ADV Item 4 the firm did not report succeeding to another adviser's business.

Succession and M&A for advisors

Similar-sized firms in New Jersey

The five independent RIAs nearest in regulatory assets with a main office in the same state.

Firm data as of October 2, 2026, from ia100226.zip. Figures are as the firm reported them; corrections are made on Form ADV and appear after the next monthly reload.

Data as of October 2, 2026, from Form ADV. Sources: SEC registered adviser data (ia100226.zip) and IAPD compilation reports. How the directory is built.