SEC-registered independent wealth management RIA
West Financial Strategies, Inc.
As of its Form ADV filed May 8, 2026, West Financial Strategies, Inc., an SEC-registered independent wealth management RIA in Sanford, North Carolina, reported $121.0 million in regulatory assets under management across 318 accounts, ranking #189 among independent RIAs in North Carolina by assets.
Registration
- Registration
- SEC-registered, Approved
- CRD number
- 118241
- SEC file number
- 801-136450
- Registered since
- June 8, 2026
- Latest Form ADV filing
- May 8, 2026
- Organized as
- Corporation
- Fiscal year ends
- December
- Other offices
- 0
Key figures
- Regulatory assets under management
- $121.0 million
- Discretionary
- $121.0 million (100.0%)
- Non-discretionary
- $0
- Accounts
- 318 (318 discretionary)
- Clients
- 140, approximate as reported
- Employees
- 3
- Advisory staff
- 2 performing investment advisory functions
- Average account
- $380,549
- Asset growth, 1 year
- Not reported
- Asset growth, 3-year annual rate
- Not reported
- Asset growth, 5-year annual rate
- Not reported
- Client growth, 1 year
- Not reported
Independent wealth management RIA: individual and high net worth clients hold at least half of its regulatory assets, it offers financial planning or portfolio management for individuals, and it is not a broker-dealer, a bank or part of one by the directory's rules. How firms are classed.
Growth rates come from the SEC's yearly snapshots and are left blank when the years are not comparable.
Rankings
Among independent wealth management RIAs.
| Ranking | Nationally | In North Carolina | Value |
|---|---|---|---|
| Largest independent RIAs by assets under management | #7,199 | #189 | $121.0 million |
| Independent RIAs with the most clients | #7,190 | #195 | 140 |
| Independent RIAs with the most accounts | #6,667 | #184 | 318 |
| Independent RIAs with the most advisory staff | #6,488 | #172 | 2 |
| Independent RIAs with the most high net worth clients | #5,991 | #164 | 46 |
| Independent RIAs with the most CFP professionals | #3,524 | #117 | 1 |
| Newest independent RIAs | #360 | #8 | $121.0 million |
Assets over time
Data table
| As of | RAUM |
|---|---|
| October 2, 2026 | $121.0 million |
Clients and services
Client mix
| Measure | Bar | RAUM |
|---|---|---|
| High net worth individuals 46 clients | $85.8 million | |
| Individuals (other than high net worth) 91 clients | $32.5 million | |
| Other fewer than 5 clients | $2.0 million | |
| Charitable organizations fewer than 5 clients | $653,023 |
How the firm is paid
- A percentage of assets under management
Advisory services
- Portfolio management for individuals or small businesses
Wrap fee program sponsor or portfolio manager: no.
Other business, affiliations and custody
Other business activities (Item 6.A)
None reported.
Financial industry affiliations (Item 7.A)
- Accountant or accounting firm
Custody (Item 9)
The firm reported no custody of client cash or securities.
Investment adviser representatives
- IARs registered with the firm
- 2
- Also registered through a broker-dealer
- 0
- Employees who are IARs (Form ADV 5.B(3))
- 2
Designations held by the firm's IARs: CFP 1, PFS 1.
0 of the firm's 2 IARs are registered in jurisdictions that require IAR CE. IAR CE requirements by state.
Counts only. AdvisorIQ does not list individual people.
Disclosures
On Form ADV Item 11 the firm answered yes to 0 disclosure questions. See the detail on IAPD.
Succession and acquired firms
On Form ADV Item 4 the firm did not report succeeding to another adviser's business.
Similar-sized firms in North Carolina
| Firm | City | RAUM |
|---|---|---|
| Kucharo Wealth | Charlotte | $123.7 million |
| Tolley Financial Group, LLC | Raleigh | $121.9 million |
| Emerald Asset Management, Inc. | Rocky Mount | $120.8 million |
| Hicks & Associates Wealth Management, LLC | Cary | $119.6 million |
| Carolina Strategy, LLC | Matthews | $119.1 million |
The five independent RIAs nearest in regulatory assets with a main office in the same state.
Elsewhere
- West Financial Strategies, Inc. on IAPD: Form ADV, brochures and disclosure detail.
- Firm website: westfinancialstrategies.com
- Independent RIAs in North Carolina
Firm data as of October 2, 2026, from ia100226.zip. Figures are as the firm reported them; corrections are made on Form ADV and appear after the next monthly reload.
Data as of October 2, 2026, from Form ADV. Sources: SEC registered adviser data (ia100226.zip) and IAPD compilation reports. How the directory is built.