SEC-registered independent wealth management RIA
Key Financial, Inc.
As of its Form ADV filed July 17, 2026, Key Financial, Inc., an SEC-registered independent wealth management RIA in West Chester, Pennsylvania, reported $2.8 billion in regulatory assets under management across 4,448 accounts, ranking #28 among independent RIAs in Pennsylvania by assets.
Registration
- Main office
- West Chester, PA
- Registration
- SEC-registered, Approved
- CRD number
- 116240
- SEC file number
- 801-107742
- Registered since
- May 5, 2016
- Latest Form ADV filing
- July 17, 2026
- Organized as
- Corporation
- Fiscal year ends
- December
- Other offices
- 0
Key figures
- Regulatory assets under management
- $2.8 billion
- Discretionary
- $2.5 billion (89.8%)
- Non-discretionary
- $290.7 million
- Accounts
- 4,448 (3,781 discretionary)
- Clients
- 1,439, approximate as reported
- Employees
- 36
- Advisory staff
- 10 performing investment advisory functions
- Average account
- $638,298
- Asset growth, 1 year
- 15.6% (from $2.5 billion a year earlier)
- Asset growth, 3-year annual rate
- 17.4% (from $1.8 billion three years earlier)
- Asset growth, 5-year annual rate
- 14.0% (from $1.5 billion five years earlier)
- Client growth, 1 year
- -33.9% (from 2,176)
Independent wealth management RIA: individual and high net worth clients hold at least half of its regulatory assets, it offers financial planning or portfolio management for individuals, and it is not a broker-dealer, a bank or part of one by the directory's rules. How firms are classed.
Growth rates come from the SEC's yearly snapshots and are left blank when the years are not comparable.
Rankings
Among independent wealth management RIAs.
| Ranking | Nationally | In Pennsylvania | Value |
|---|---|---|---|
| Largest independent RIAs by assets under management | #415 | #28 | $2.8 billion |
| Fastest-growing independent RIAs over one year | #3,532 | #168 | 15.6%from $2.5 billion |
| Fastest-growing independent RIAs over three years | #2,227 | #96 | 17.4%from $1.8 billion |
| Fastest-growing independent RIAs over five years | #1,446 | #67 | 14.0%from $1.5 billion |
| Independent RIAs with the biggest asset gains over one year | #534 | #39 | $382.1 million |
| Independent RIAs with the most clients | #616 | #24 | 1,439 |
| Independent RIAs with the fastest client growth over one year | #5,662 | #264 | -33.9%from 2,176 |
| Independent RIAs with the most accounts | #395 | #18 | 4,448 |
| Independent RIAs with the most advisory staff | #1,097 | #59 | 10 |
| Independent RIAs with the most high net worth clients | #302 | #16 | 687 |
| Independent RIAs with the most CFP professionals | #458 | #27 | 7 |
Assets over time
Data table
| As of | RAUM |
|---|---|
| October 3, 2016 | $663.1 million |
| October 2, 2017 | $721.6 million |
| October 1, 2018 | $960.7 million |
| October 1, 2019 | $970.6 million |
| October 1, 2020 | $1.2 billion |
| October 4, 2021 | $1.5 billion |
| October 3, 2022 | $1.9 billion |
| October 5, 2023 | $1.8 billion |
| October 1, 2024 | $2.2 billion |
| September 2, 2025 | $2.5 billion |
| October 2, 2026 | $2.8 billion |
Clients and services
Client mix
| Measure | Bar | RAUM |
|---|---|---|
| High net worth individuals 687 clients | $2.5 billion | |
| Individuals (other than high net worth) 722 clients | $266.8 million | |
| Corporations or other businesses 9 clients | $12.9 million | |
| State or municipal government entities fewer than 5 clients | $7.8 million | |
| Pension and profit sharing plans fewer than 5 clients | $3.0 million |
How the firm is paid
- A percentage of assets under management
- Fixed fees
- Commissions
- Other
Advisory services
- Financial planning
- Portfolio management for individuals or small businesses
- Educational seminars or workshops
Financial planning clients (Item 5.H): 1500.
Wrap fee program sponsor or portfolio manager: no.
Other business, affiliations and custody
Other business activities (Item 6.A)
None reported.
Financial industry affiliations (Item 7.A)
None reported.
Custody (Item 9)
The firm reported no custody of client cash or securities.
Investment adviser representatives
- IARs registered with the firm
- 8
- Also registered through a broker-dealer
- 7
- Employees who are IARs (Form ADV 5.B(3))
- 10
Designations held by the firm's IARs: CFP 7, CFA 1.
0 of the firm's 8 IARs are registered in jurisdictions that require IAR CE. IAR CE requirements by state.
Counts only. AdvisorIQ does not list individual people.
Disclosures
On Form ADV Item 11 the firm answered yes to 0 disclosure questions. See the detail on IAPD.
Succession and acquired firms
On Form ADV Item 4 the firm did not report succeeding to another adviser's business.
Similar-sized firms in Pennsylvania
| Firm | City | RAUM |
|---|---|---|
| Vicus Capital, Inc. | State College | $3.0 billion |
| Rockwood Wealth Management, LLC | New Hope | $2.9 billion |
| Fragasso Financial Advisors | Sewickley | $2.8 billion |
| RTD Financial Advisors Inc | Philadelphia | $2.7 billion |
| Bill Few Associates, Inc. | Sewickley | $2.7 billion |
The five independent RIAs nearest in regulatory assets with a main office in the same state.
Elsewhere
- Key Financial, Inc. on IAPD: Form ADV, brochures and disclosure detail.
- Firm website: www.pattibrennan.com
- Independent RIAs in Pennsylvania
Firm data as of October 2, 2026, from ia100226.zip. Figures are as the firm reported them; corrections are made on Form ADV and appear after the next monthly reload.
Data as of October 2, 2026, from Form ADV. Sources: SEC registered adviser data (ia100226.zip) and IAPD compilation reports. How the directory is built.