SEC-registered wealth management firm Broker-dealer affiliated
Crescent Advisor Group, Inc.
As of its Form ADV filed January 7, 2026, Crescent Advisor Group, Inc., an SEC-registered, broker-dealer affiliated wealth management firm in Plano, Texas, reported $344.4 million in regulatory assets under management across 510 accounts, ranking #296 among all wealth firms in Texas by assets.
Registration
- Registration
- SEC-registered, Approved
- CRD number
- 115974
- SEC file number
- 801-127131
- Registered since
- January 5, 2023
- Latest Form ADV filing
- January 7, 2026
- Organized as
- Corporation
- Fiscal year ends
- September
- Other offices
- 1
Key figures
- Regulatory assets under management
- $344.4 million
- Discretionary
- $206.9 million (60.1%)
- Non-discretionary
- $137.5 million
- Accounts
- 510 (465 discretionary)
- Clients
- 228, approximate as reported
- Employees
- 18
- Advisory staff
- 18 performing investment advisory functions
- Average account
- $675,231
- Asset growth, 1 year
- 21.7% (from $283.0 million a year earlier)
- Asset growth, 3-year annual rate
- 17.6% (from $211.7 million three years earlier)
- Asset growth, 5-year annual rate
- Not reported
- Client growth, 1 year
- -0.9% (from 230)
Broker-dealer affiliated. The firm is affiliated with a broker-dealer (Item 7.A(1)), at least half of its advisory staff are registered representatives of a broker-dealer (Item 5.B(2) against 5.B(1)), and its advisers manage less than $100 million each on average (5.F(2)(c) over 5.B(1)), the pattern of a broker-dealer's advisory arm rather than an adviser that owns a small broker-dealer. It is ranked among all wealth firms, the directory's view that includes wirehouses and broker-dealer firms, not in the main lists of independent RIAs. How firms are classed.
Growth rates come from the SEC's yearly snapshots and are left blank when the years are not comparable.
Rankings
Among all wealth firms, including wirehouses and broker-dealer firms.
Assets over time
Data table
| As of | RAUM |
|---|---|
| October 5, 2023 | $211.7 million |
| October 1, 2024 | $240.7 million |
| September 2, 2025 | $283.0 million |
| October 2, 2026 | $344.4 million |
Clients and services
Client mix
| Measure | Bar | RAUM |
|---|---|---|
| High net worth individuals 36 clients | $163.2 million | |
| Insurance companies fewer than 5 clients | $99.8 million | |
| Individuals (other than high net worth) 192 clients | $51.2 million | |
| Corporations or other businesses fewer than 5 clients | $14.0 million | |
| Pension and profit sharing plans fewer than 5 clients | $13.5 million | |
| Other fewer than 5 clients | $2.6 million |
How the firm is paid
- A percentage of assets under management
- Fixed fees
Advisory services
- Financial planning
- Portfolio management for individuals or small businesses
- Portfolio management for businesses or institutional clients
- Pension consulting
- Selection of other advisers
Financial planning clients (Item 5.H): 1-10.
Wrap fee program sponsor or portfolio manager: no.
Other business, affiliations and custody
Other business activities (Item 6.A)
None reported.
Financial industry affiliations (Item 7.A)
- Broker-dealer
- Other investment adviser
- Accountant or accounting firm
- Lawyer or law firm
- Insurance company or agency
- Sponsor or syndicator of limited partnerships
Custody (Item 9)
The firm reported no custody of client cash or securities.
Investment adviser representatives
- IARs registered with the firm
- 18
- Also registered through a broker-dealer
- 12
- Employees who are IARs (Form ADV 5.B(3))
- 18
Designations held by the firm's IARs: CFP 2.
1 of the firm's 18 IARs is registered in jurisdictions that require IAR CE. IAR CE requirements by state.
Counts only. AdvisorIQ does not list individual people.
Disclosures
On Form ADV Item 11 the firm answered yes to 0 disclosure questions. See the detail on IAPD.
Succession and acquired firms
On Form ADV Item 4 the firm did not report succeeding to another adviser's business.
Similar-sized firms in Texas
| Firm | City | RAUM |
|---|---|---|
| Cottonwood Capital Advisors | Irving | $347.3 million |
| Custos Family Office LLC | Austin | $346.6 million |
| GBM Wealth Management, Inc. | Houston | $346.4 million |
| RHP Wealth Management | Houston | $344.8 million |
| Carroll Advisory Group | Texarkana | $341.1 million |
The five wealth firms, broker-dealer affiliated firms included, nearest in regulatory assets with a main office in the same state.
Elsewhere
- Crescent Advisor Group, Inc. on IAPD: Form ADV, brochures and disclosure detail.
- Wealth management firms in Texas
Firm data as of October 2, 2026, from ia100226.zip. Figures are as the firm reported them; corrections are made on Form ADV and appear after the next monthly reload.
Data as of October 2, 2026, from Form ADV. Sources: SEC registered adviser data (ia100226.zip) and IAPD compilation reports. How the directory is built.