SEC-registered independent wealth management RIA
ZWJ Investment Counsel Inc
As of its Form ADV filed March 26, 2026, ZWJ Investment Counsel Inc, an SEC-registered independent wealth management RIA in Atlanta, Georgia, reported $4.2 billion in regulatory assets under management across 2,387 accounts, ranking #12 among independent RIAs in Georgia by assets.
Registration
- Registration
- SEC-registered, Approved
- CRD number
- 110397
- SEC file number
- 801-16306
- Registered since
- August 10, 1981
- Latest Form ADV filing
- March 26, 2026
- Organized as
- Corporation
- Fiscal year ends
- December
- Other offices
- 0
Key figures
- Regulatory assets under management
- $4.2 billion
- Discretionary
- $4.2 billion (100.0%)
- Non-discretionary
- $0
- Accounts
- 2,387 (2,387 discretionary)
- Clients
- 1,058, approximate as reported
- Employees
- 20
- Advisory staff
- 12 performing investment advisory functions
- Average account
- $1.8 million
- Asset growth, 1 year
- 9.6% (from $3.9 billion a year earlier)
- Asset growth, 3-year annual rate
- 12.5% (from $3.0 billion three years earlier)
- Asset growth, 5-year annual rate
- 9.3% (from $2.7 billion five years earlier)
- Client growth, 1 year
- 6.2% (from 996)
Independent wealth management RIA: individual and high net worth clients hold at least half of its regulatory assets, it offers financial planning or portfolio management for individuals, and it is not a broker-dealer, a bank or part of one by the directory's rules. How firms are classed.
Growth rates come from the SEC's yearly snapshots and are left blank when the years are not comparable.
Rankings
Among independent wealth management RIAs.
| Ranking | Nationally | In Georgia | Value |
|---|---|---|---|
| Largest independent RIAs by assets under management | #280 | #12 | $4.2 billion |
| Fastest-growing independent RIAs over one year | #5,164 | #137 | 9.6%from $3.9 billion |
| Fastest-growing independent RIAs over three years | #3,598 | #104 | 12.5%from $3.0 billion |
| Fastest-growing independent RIAs over five years | #2,696 | #85 | 9.3%from $2.7 billion |
| Independent RIAs with the biggest asset gains over one year | #555 | #24 | $370.8 million |
| Independent RIAs with the most clients | #890 | #25 | 1,058 |
| Independent RIAs with the fastest client growth over one year | #2,308 | #59 | 6.2%from 996 |
| Independent RIAs with the most accounts | #923 | #27 | 2,387 |
| Independent RIAs with the most advisory staff | #875 | #27 | 12 |
| Independent RIAs with the most high net worth clients | #313 | #12 | 656 |
Assets over time
Data table
| As of | RAUM |
|---|---|
| October 1, 2010 | $769.1 million |
| October 3, 2011 | $988.8 million |
| October 1, 2012 | $1.0 billion |
| October 1, 2013 | $1.2 billion |
| October 1, 2014 | $1.3 billion |
| October 1, 2015 | $1.6 billion |
| October 3, 2016 | $1.6 billion |
| October 2, 2017 | $1.8 billion |
| October 1, 2018 | $2.1 billion |
| October 1, 2019 | $2.1 billion |
| October 1, 2020 | $2.4 billion |
| October 4, 2021 | $2.7 billion |
| October 3, 2022 | $3.2 billion |
| October 5, 2023 | $3.0 billion |
| October 1, 2024 | $3.5 billion |
| September 2, 2025 | $3.9 billion |
| October 2, 2026 | $4.2 billion |
Clients and services
Client mix
| Measure | Bar | RAUM |
|---|---|---|
| High net worth individuals 656 clients | $3.7 billion | |
| Charitable organizations 32 clients | $229.6 million | |
| Individuals (other than high net worth) 334 clients | $153.0 million | |
| Corporations or other businesses 25 clients | $129.9 million | |
| Pension and profit sharing plans 9 clients | $38.1 million | |
| State or municipal government entities 2 clients | $21.3 million | |
| Banking or thrift institutions fewer than 5 clients | $0 | |
| Other investment advisers fewer than 5 clients | $0 | |
| Insurance companies fewer than 5 clients | $0 | |
| Sovereign wealth funds and foreign official institutions fewer than 5 clients | $0 |
How the firm is paid
- A percentage of assets under management
- Fixed fees
Advisory services
- Financial planning
- Portfolio management for individuals or small businesses
- Portfolio management for businesses or institutional clients
- Selection of other advisers
Financial planning clients (Item 5.H): 51-100.
Wrap fee program sponsor or portfolio manager: yes.
Other business, affiliations and custody
Other business activities (Item 6.A)
None reported.
Financial industry affiliations (Item 7.A)
None reported.
Custody (Item 9)
The firm reported custody of client cash or securities, $2.1 billion in total.
Investment adviser representatives
- IARs registered with the firm
- 13
- Also registered through a broker-dealer
- 0
- Employees who are IARs (Form ADV 5.B(3))
- 12
Designations held by the firm's IARs: CFA 10.
0 of the firm's 13 IARs are registered in jurisdictions that require IAR CE. IAR CE requirements by state.
Counts only. AdvisorIQ does not list individual people.
Disclosures
On Form ADV Item 11 the firm answered yes to 0 disclosure questions. See the detail on IAPD.
Succession and acquired firms
On Form ADV Item 4 the firm did not report succeeding to another adviser's business.
Similar-sized firms in Georgia
| Firm | City | RAUM |
|---|---|---|
| Sage Mountain Advisors, LLC | Atlanta | $4.3 billion |
| Southeast Asset Advisors, LLC | Thomasville | $4.2 billion |
| Aprio Wealth Management, LLC | Atlanta | $4.2 billion |
| BT Family Office, LLC | Atlanta | $4.0 billion |
| Henssler Financial | Kennesaw | $3.8 billion |
The five independent RIAs nearest in regulatory assets with a main office in the same state.
Elsewhere
- ZWJ Investment Counsel Inc on IAPD: Form ADV, brochures and disclosure detail.
- Firm website: www.zwjic.com
- Independent RIAs in Georgia
Firm data as of October 2, 2026, from ia100226.zip. Figures are as the firm reported them; corrections are made on Form ADV and appear after the next monthly reload.
Data as of October 2, 2026, from Form ADV. Sources: SEC registered adviser data (ia100226.zip) and IAPD compilation reports. How the directory is built.