SEC-registered wealth management firm Broker-dealer affiliated
Prospera Financial Services, Inc.
As of its Form ADV filed September 30, 2026, Prospera Financial Services, Inc., an SEC-registered, broker-dealer affiliated wealth management firm in Dallas, Texas, reported $14.4 billion in regulatory assets under management across 31,454 accounts, ranking #6 among all wealth firms in Texas by assets.
Registration
- Registration
- SEC-registered, Approved
- CRD number
- 10740
- SEC file number
- 801-65845
- Registered since
- February 1, 2006
- Latest Form ADV filing
- September 30, 2026
- Organized as
- Corporation
- Fiscal year ends
- June
- Other offices
- 149
Key figures
- Regulatory assets under management
- $14.4 billion
- Discretionary
- $9.8 billion (68.0%)
- Non-discretionary
- $4.6 billion
- Accounts
- 31,454 (22,149 discretionary)
- Clients
- 18,622, approximate as reported
- Employees
- 326
- Advisory staff
- 211 performing investment advisory functions
- Average account
- $457,415
- Asset growth, 1 year
- 46.6% (from $9.8 billion a year earlier)
- Asset growth, 3-year annual rate
- 22.1% (from $7.9 billion three years earlier)
- Asset growth, 5-year annual rate
- 16.5% (from $6.7 billion five years earlier)
- Client growth, 1 year
- 19.1% (from 15,640)
Broker-dealer affiliated. The firm is itself a broker-dealer as well as an investment adviser (Form ADV Item 6.A(1)). It is ranked among all wealth firms, the directory's view that includes wirehouses and broker-dealer firms, not in the main lists of independent RIAs. How firms are classed.
Growth rates come from the SEC's yearly snapshots and are left blank when the years are not comparable.
Rankings
Among all wealth firms, including wirehouses and broker-dealer firms.
Assets over time
Data table
| As of | RAUM |
|---|---|
| October 1, 2010 | $394.9 million |
| October 3, 2011 | $780.8 million |
| October 1, 2012 | $669.8 million |
| October 1, 2013 | $989.0 million |
| October 1, 2014 | $1.2 billion |
| October 1, 2015 | $1.4 billion |
| October 3, 2016 | $1.4 billion |
| October 2, 2017 | $1.7 billion |
| October 1, 2018 | $2.5 billion |
| October 1, 2019 | $2.8 billion |
| October 1, 2020 | $3.4 billion |
| October 4, 2021 | $6.7 billion |
| October 3, 2022 | $5.9 billion |
| October 5, 2023 | $7.9 billion |
| October 1, 2024 | $9.8 billion |
| September 2, 2025 | $9.8 billion |
| October 2, 2026 | $14.4 billion |
Clients and services
Client mix
| Measure | Bar | RAUM |
|---|---|---|
| High net worth individuals 7,796 clients | $8.5 billion | |
| Individuals (other than high net worth) 10,082 clients | $3.7 billion | |
| Pension and profit sharing plans 389 clients | $1.4 billion | |
| Corporations or other businesses 188 clients | $562.1 million | |
| Charitable organizations 126 clients | $184.5 million | |
| Pooled investment vehicles 3 clients | $38.5 million |
How the firm is paid
- A percentage of assets under management
- Hourly charges
- Fixed fees
- Commissions
- Performance-based fees
- Other
Advisory services
- Financial planning
- Portfolio management for individuals or small businesses
- Portfolio management for pooled investment vehicles
- Portfolio management for businesses or institutional clients
- Pension consulting
- Selection of other advisers
Financial planning clients (Item 5.H): 26-50.
Wrap fee program sponsor or portfolio manager: yes.
Other business, affiliations and custody
Other business activities (Item 6.A)
- Broker-dealer
Financial industry affiliations (Item 7.A)
- Broker-dealer
- Insurance company or agency
Custody (Item 9)
The firm reported no custody of client cash or securities.
Investment adviser representatives
- IARs registered with the firm
- 270
- Also registered through a broker-dealer
- 263
- Employees who are IARs (Form ADV 5.B(3))
- 275
Designations held by the firm's IARs: CFP 39, ChFC 4, CFA 1, PFS 1.
Between 25 and 94 of the firm's 270 IARs are registered in jurisdictions that require IAR CE. The source counts registrations by jurisdiction, and many IARs are registered in more than one, so the exact number is not knowable from it. IAR CE requirements by state.
Counts only. AdvisorIQ does not list individual people.
Disclosures
On Form ADV Item 11 the firm answered yes to 10 disclosure questions. See the detail on IAPD.
Succession and acquired firms
On Form ADV Item 4 the firm did not report succeeding to another adviser's business.
Similar-sized firms in Texas
| Firm | City | RAUM |
|---|---|---|
| Kestra Private Wealth Services, LLC | Austin | $13.5 billion |
| Sarofim Trust Co | Houston | $13.0 billion |
| Hub Investment Partners, LLC | Austin | $11.9 billion |
| Americana Partners, LLC | Houston | $9.1 billion |
| Level Four Advisory Services | Dallas | $6.5 billion |
The five wealth firms, broker-dealer affiliated firms included, nearest in regulatory assets with a main office in the same state.
Elsewhere
- Prospera Financial Services, Inc. on IAPD: Form ADV, brochures and disclosure detail.
- Firm website: www.prosperafinancial.com
- Wealth management firms in Texas
Firm data as of October 2, 2026, from ia100226.zip. Figures are as the firm reported them; corrections are made on Form ADV and appear after the next monthly reload.
Data as of October 2, 2026, from Form ADV. Sources: SEC registered adviser data (ia100226.zip) and IAPD compilation reports. How the directory is built.