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Wealth management firms in New Mexico

As of October 2, 2026, 66 wealth management firms, including broker-dealer firms, based in New Mexico reported $6.4 billion in regulatory assets under management; the largest by assets was John Moore & Associates Inc, with $1.0 billion.

Showing all wealth firms, including wirehouses and broker-dealer firms. Independent RIAs only

Wealth management firms
66
SEC-registered
18
State-registered
48
Regulatory assets under management
$6.4 billion
Client accounts
17,384
Median firm size
$36.7 million
Of which broker-dealer affiliated
0, with $0

New Mexico has not adopted IAR continuing education. Status from NASAA's IAR CE map, checked October 5, 2026. IAR CE in New Mexico.

Top firms in New Mexico

Largest wealth firms by assets under management, including broker-dealer firms

Rank Firm City RAUM
1 John Moore & Associates Inc Albuquerque $1.0 billion
2 Zanetti Financial, LLC Albuquerque $809.4 million
3 Westwind Capital Las Cruces $795.9 million
4 Portfolio Wealth Advisors Albuquerque $395.5 million
5 Bco Wealth Management, LLC Carlsbad $359.8 million
6 Madrid Wealth Management Albuquerque $212.1 million
7 Sandia Wealth Management, LLC Albuquerque $193.5 million
8 Cross State Financial Group LLC Albuquerque $188.3 million
9 Financial Partners, LLC Santa Fe $181.7 million
10 Hanseatic Management Services Inc Albuquerque $174.0 million

Top 100 in New Mexico

Fastest-growing wealth firms over one year, including broker-dealer firms

Rank Firm City Growth Starting value
1 Zanetti Financial, LLC Albuquerque 100.1% $404.5 million
2 Madrid Wealth Management Albuquerque 66.5% $127.3 million
3 Hanseatic Management Services Inc Albuquerque 29.9% $134.0 million
4 Financial Partners, LLC Santa Fe 24.8% $145.6 million
5 Bco Wealth Management, LLC Carlsbad 19.7% $300.5 million
6 Oakmont Advisory Group, LLC Albuquerque 17.4% $127.4 million
7 Steve Lynch Wealth Management Albuquerque 16.0% $132.2 million
8 Waterrock Wealth Management Albuquerque 16.0% $132.5 million
9 Horizons Sustainable Financial Services, Inc. Santa Fe 14.6% $131.9 million
10 Stonekeep Investments, LLC Sante Fe 13.8% $149.0 million

Top 100 in New Mexico

Fastest-growing wealth firms over three years, including broker-dealer firms

Rank Firm City Growth Starting value
1 Zanetti Financial, LLC Albuquerque 55.3% $215.9 million
2 Westwind Capital Las Cruces 18.1% $482.9 million
3 Hanseatic Management Services Inc Albuquerque 18.0% $106.0 million
4 Cross State Financial Group LLC Albuquerque 17.1% $117.2 million
5 Portfolio Wealth Advisors Albuquerque 15.3% $258.2 million
6 Waterrock Wealth Management Albuquerque 14.9% $101.3 million
7 Bco Wealth Management, LLC Carlsbad 14.3% $240.7 million
8 John Moore & Associates Inc Albuquerque 12.5% $722.6 million
9 Oakmont Advisory Group, LLC Albuquerque 11.5% $107.8 million
10 Sandia Wealth Management, LLC Albuquerque 11.2% $140.9 million

Top 100 in New Mexico

Fastest-growing wealth firms over five years, including broker-dealer firms

Rank Firm City Growth Starting value
1 Portfolio Wealth Advisors Albuquerque 12.8% $216.3 million
2 Westwind Capital Las Cruces 10.1% $492.5 million
3 John Moore & Associates Inc Albuquerque 9.5% $652.6 million
4 Hanseatic Management Services Inc Albuquerque 5.7% $131.8 million
5 Horizons Sustainable Financial Services, Inc. Santa Fe 5.0% $118.6 million
6 Financial Partners, LLC Santa Fe -0.9% $190.1 million
7 Santa FE Advisors LLC Santa Fe -6.3% $160.8 million

Top 100 in New Mexico

Wealth firms with the biggest asset gains over one year, including broker-dealer firms

Rank Firm City Increase
1 Zanetti Financial, LLC Albuquerque $404.9 million
2 Madrid Wealth Management Albuquerque $84.7 million
3 Westwind Capital Las Cruces $80.8 million
4 Bco Wealth Management, LLC Carlsbad $59.3 million
5 John Moore & Associates Inc Albuquerque $58.6 million
6 Hanseatic Management Services Inc Albuquerque $40.0 million
7 Financial Partners, LLC Santa Fe $36.1 million
8 Portfolio Wealth Advisors Albuquerque $22.3 million
9 Oakmont Advisory Group, LLC Albuquerque $22.1 million
10 Cross State Financial Group LLC Albuquerque $21.5 million

Top 100 in New Mexico

Wealth firms with the most clients, including broker-dealer firms

Rank Firm City Most clients
1 Zanetti Financial, LLC Albuquerque 1,481
2 Westwind Capital Las Cruces 1,136
3 John Moore & Associates Inc Albuquerque 729
4 Steve Lynch Wealth Management Albuquerque 727
5 Bco Wealth Management, LLC Carlsbad 552
6 Waterrock Wealth Management Albuquerque 485
7 Oakmont Advisory Group, LLC Albuquerque 476
8 Cross State Financial Group LLC Albuquerque 407
9 Horizons Sustainable Financial Services, Inc. Santa Fe 310
10 Portfolio Wealth Advisors Albuquerque 283

Top 100 in New Mexico

Wealth firms with the fastest client growth over one year, including broker-dealer firms

Rank Firm City Growth Starting value
1 Waterrock Wealth Management Albuquerque 76.4% 275
2 Zanetti Financial, LLC Albuquerque 57.9% 938
3 Steve Lynch Wealth Management Albuquerque 24.9% 582
4 Madrid Wealth Management Albuquerque 14.9% 121
5 Stonekeep Investments, LLC Sante Fe 14.0% 100
6 Financial Partners, LLC Santa Fe 13.6% 236
7 Hanseatic Management Services Inc Albuquerque 11.3% 195
8 Westwind Capital Las Cruces 10.9% 1,024
9 Bco Wealth Management, LLC Carlsbad 3.0% 536
10 Portfolio Wealth Advisors Albuquerque 0.4% 282

Top 100 in New Mexico

Wealth firms with the most accounts, including broker-dealer firms

Rank Firm City Most accounts
1 John Moore & Associates Inc Albuquerque 2,683
2 Westwind Capital Las Cruces 2,131
3 Zanetti Financial, LLC Albuquerque 1,481
4 Bco Wealth Management, LLC Carlsbad 1,173
5 Oakmont Advisory Group, LLC Albuquerque 1,146
6 Cross State Financial Group LLC Albuquerque 1,111
7 Portfolio Wealth Advisors Albuquerque 761
8 Steve Lynch Wealth Management Albuquerque 727
9 Sandia Wealth Management, LLC Albuquerque 562
10 Stonekeep Investments, LLC Sante Fe 443

Top 100 in New Mexico

Wealth firms with the most advisory staff, including broker-dealer firms

Rank Firm City Most advisory staff
1 Cross State Financial Group LLC Albuquerque 10
2 John Moore & Associates Inc Albuquerque 9
3 Westwind Capital Las Cruces 7
4 Horizons Sustainable Financial Services, Inc. Santa Fe 6
4 Market Gauge Asset Management Santa Fe 6
6 Waterrock Wealth Management Albuquerque 5
7 Hanseatic Management Services Inc Albuquerque 4
7 Santa FE Advisors LLC Santa Fe 4
7 Bco Wealth Management, LLC Carlsbad 4
7 Madrid Wealth Management Albuquerque 4

Top 100 in New Mexico

Wealth firms with the most high net worth clients, including broker-dealer firms

Rank Firm City Most high net worth clients
1 Zanetti Financial, LLC Albuquerque 296
2 Westwind Capital Las Cruces 230
3 John Moore & Associates Inc Albuquerque 226
4 Bco Wealth Management, LLC Carlsbad 109
5 Horizons Sustainable Financial Services, Inc. Santa Fe 101
6 Portfolio Wealth Advisors Albuquerque 94
7 Hanseatic Management Services Inc Albuquerque 76
8 Sandia Wealth Management, LLC Albuquerque 67
9 Financial Partners, LLC Santa Fe 65
10 Oakmont Advisory Group, LLC Albuquerque 58

Top 100 in New Mexico

Wealth firms with the most CFP professionals, including broker-dealer firms

Rank Firm City Most CFP professionals
1 Horizons Sustainable Financial Services, Inc. Santa Fe 3
1 Madrid Wealth Management Albuquerque 3
3 Westwind Capital Las Cruces 2
3 John Moore & Associates Inc Albuquerque 2
3 Truepath Financial Planning Albuquerque 2
3 Financial Partners, LLC Santa Fe 2
3 SKG Capital Advisors, LLC Albuquerque 2
3 Bco Wealth Management, LLC Carlsbad 2
9 Hanseatic Management Services Inc Albuquerque 1
9 Drucker, David J. DBA Sunset Financial Management Albuquerque 1

Top 100 in New Mexico

Newest wealth firms, including broker-dealer firms

Rank Firm City Amount
1 Counterpoint Santa Fe $550,000
2 Aquarius Financial Santa Fe $0
2 Seasons Wealth Services LLC Albuquerque $0
2 Cradle to College Financial, LLC Santa Fe $0
2 Thoughtful Wealth Advisory LLC Abiquiu $0
2 Alvarez Advisory LLC Albuquerque $0
2 Mountain Sky Investment Advisors Santa Fe $0

Top 100 in New Mexico

Over time

From the SEC's yearly files: SEC-registered wealth firms based in New Mexico, from October 2018, each snapshot classed from its own Form ADV answers.

FirmsSEC-registered wealth firms, including broker-dealer firms. 9 snapshots, October 1, 2018 to October 2, 2026.
010203020182020202120232024202618October 1, 2018: 10October 1, 2019: 11October 1, 2020: 11October 4, 2021: 14October 3, 2022: 16October 5, 2023: 18October 1, 2024: 21September 2, 2025: 20October 2, 2026: 18
Data table
As ofFirms
October 1, 201810
October 1, 201911
October 1, 202011
October 4, 202114
October 3, 202216
October 5, 202318
October 1, 202421
September 2, 202520
October 2, 202618
Regulatory assets under managementSEC-registered wealth firms, including broker-dealer firms. 9 snapshots, October 1, 2018 to October 2, 2026.
$0$2B$4B$6B201820202021202320242026$5.5BOctober 1, 2018: $2.4 billionOctober 1, 2019: $2.3 billionOctober 1, 2020: $2.8 billionOctober 4, 2021: $3.8 billionOctober 3, 2022: $4.3 billionOctober 5, 2023: $4.5 billionOctober 1, 2024: $5.7 billionSeptember 2, 2025: $5.3 billionOctober 2, 2026: $5.5 billion
Data table
As ofRegulatory assets under management
October 1, 2018$2.4 billion
October 1, 2019$2.3 billion
October 1, 2020$2.8 billion
October 4, 2021$3.8 billion
October 3, 2022$4.3 billion
October 5, 2023$4.5 billion
October 1, 2024$5.7 billion
September 2, 2025$5.3 billion
October 2, 2026$5.5 billion
Client accountsSEC-registered wealth firms, including broker-dealer firms. 9 snapshots, October 1, 2018 to October 2, 2026.
05,00010K15K20K20182020202120232024202614.4KOctober 1, 2018: 5,809October 1, 2019: 6,080October 1, 2020: 6,641October 4, 2021: 9,806October 3, 2022: 8,992October 5, 2023: 12,241October 1, 2024: 15,238September 2, 2025: 14,453October 2, 2026: 14,356
Data table
As ofClient accounts
October 1, 20185,809
October 1, 20196,080
October 1, 20206,641
October 4, 20219,806
October 3, 20228,992
October 5, 202312,241
October 1, 202415,238
September 2, 202514,453
October 2, 202614,356
Median firm size (RAUM)SEC-registered wealth firms, including broker-dealer firms. 9 snapshots, October 1, 2018 to October 2, 2026.
$0$50M$100M$150M$200M201820202021202320242026$178MOctober 1, 2018: $172.2 millionOctober 1, 2019: $138.3 millionOctober 1, 2020: $161.0 millionOctober 4, 2021: $175.4 millionOctober 3, 2022: $157.0 millionOctober 5, 2023: $151.5 millionOctober 1, 2024: $162.4 millionSeptember 2, 2025: $156.2 millionOctober 2, 2026: $177.9 million
Data table
As ofMedian firm size (RAUM)
October 1, 2018$172.2 million
October 1, 2019$138.3 million
October 1, 2020$161.0 million
October 4, 2021$175.4 million
October 3, 2022$157.0 million
October 5, 2023$151.5 million
October 1, 2024$162.4 million
September 2, 2025$156.2 million
October 2, 2026$177.9 million

The market in New Mexico now

Headline figures

MeasureAll wealth firmsSEC-registeredState-registered
Firms661848
Regulatory assets under management$6.4 billion$5.5 billion$883.9 million
Accounts17,38414,3563,028
Clients9,7298,0161,713
Employees1739875
Advisory employees1347262
Investment adviser representatives1276265
Median RAUM$36.7 million$177.9 million$13.6 million
Average RAUM$120.3 million$305.1 million$25.3 million

Firms by size

Advisers grouped by regulatory assets under management.

MeasureAll wealth firmsSEC-registeredState-registered
Firms under $100 million33033
RAUM of firms under $100 million$681.5 million$0$681.5 million
Firms $100 million to $250 million15132
RAUM of firms $100 million to $250 million$2.3 billion$2.1 billion$202.4 million
Firms $250 million to $500 million220
RAUM of firms $250 million to $500 million$755.2 million$755.2 million$0
Firms $500 million to $1 billion220
RAUM of firms $500 million to $1 billion$1.6 billion$1.6 billion$0
Firms $1 billion to $5 billion110
RAUM of firms $1 billion to $5 billion$1.0 billion$1.0 billion$0
Firms $5 billion to $10 billion000
RAUM of firms $5 billion to $10 billion$0$0$0
Firms $10 billion and up000
RAUM of firms $10 billion and up$0$0$0

Concentration

How much of the market the largest advisers hold.

MeasureAll wealth firmsSEC-registeredState-registered
Top 10 share of RAUM68.1%79.0%68.7%

How advisers are paid

Share of advisers reporting each form of compensation on Form ADV Item 5.E. A firm can report several.

How advisers are paid: all wealth firmsAs of October 2, 2026.
Charge a percentage of assets 90.9%
Charge hourly fees 50.0%
Charge subscription fees 3.0%
Charge fixed fees 42.4%
Receive commissions 0.0%
Charge performance-based fees 4.5%
Other compensation 7.6%
MeasureAll wealth firmsSEC-registeredState-registered
Charge a percentage of assets90.9%100.0%87.5%
Charge hourly fees50.0%55.6%47.9%
Charge subscription fees3.0%0.0%4.2%
Charge fixed fees42.4%50.0%39.6%
Receive commissions0.0%0.0%0.0%
Charge performance-based fees4.5%0.0%6.3%
Other compensation7.6%0.0%10.4%

Custody

Advisers reporting custody of client cash or securities on Form ADV Item 9.

MeasureAll wealth firmsSEC-registeredState-registered
Have custody10.6%22.2%6.3%

Broker-dealer and other affiliations

From Form ADV Items 6 and 7.

MeasureAll wealth firmsSEC-registeredState-registered
Broker-dealer affiliated0.0%0.0%0.0%

New firms and successions

New registrations and firms reporting that they succeeded to another adviser's business (Form ADV Item 4).

MeasureAll wealth firmsSEC-registeredState-registered
New registrations707
SuccessionsNo data0No data

Other measures

MeasureAll wealth firmsSEC-registeredState-registered
Firms reporting RAUM531835
Discretionary RAUM$5.8 billion$5.1 billion$719.4 million
CFP professionals362214
25th percentile RAUM$10.4 million$151.7 million$6.1 million
75th percentile RAUM$151.2 million$322.8 million$36.3 million
90th percentile RAUM$208.3 million$800.0 million$57.0 million
Average account size$366,768$382,557$291,908
Offer financial planning78.8%94.4%72.9%
RAUM growth, one yearNo data4.4%No data

As of October 2, 2026. Definitions of every measure are on the methodology page.

Cities

Cities with at least five independent RIAs.

Data as of October 2, 2026, from Form ADV. Sources: SEC registered adviser data (ia100226.zip) and IAPD compilation reports. How the directory is built.