State market data

Wealth management firms in Nebraska

As of October 2, 2026, 120 wealth management firms, including broker-dealer firms, based in Nebraska reported $111.9 billion in regulatory assets under management; the largest by assets was CWM, LLC, with $50.6 billion.

Showing all wealth firms, including wirehouses and broker-dealer firms. Independent RIAs only

Wealth management firms: 120
SEC-registered: 53
State-registered: 67
Regulatory assets under management: $111.9 billion
Client accounts: 313,595
Median firm size: $113.4 million
Of which broker-dealer affiliated: 4, with $14.3 billion

Nebraska requires IAR continuing education, in effect since 2025. Status from NASAA's IAR CE map, checked October 5, 2026. IAR CE in Nebraska.

Top firms in Nebraska

Largest wealth firms by assets under management, including broker-dealer firms

Largest wealth firms by assets under management, including broker-dealer firms in Nebraska, top 10
Rank	Firm	City	RAUM
1	CWM, LLC	Omaha	$50.6 billion
2	Ameritas Advisory Services, LLC Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Lincoln	$13.7 billion
3	Mutual Advisors, LLC	Omaha	$9.4 billion
4	Avior Wealth Management, LLC	Omaha	$6.5 billion
5	Lutz Financial	Omaha	$3.2 billion
6	Pittenger & Anderson Inc	Lincoln	$3.0 billion
7	Private Wealth Asset Management	Omaha	$2.5 billion
8	Wealthplan Investment Management LLC	Omaha	$2.2 billion
9	Allen Capital Group, LLC	Grand Island	$1.5 billion
10	Wealthplan Partners	Omaha	$1.1 billion

Top 100 in Nebraska

Fastest-growing wealth firms over one year, including broker-dealer firms

Fastest-growing wealth firms over one year, including broker-dealer firms in Nebraska, top 10
Rank	Firm	City	Growth	Starting value
1	Stevens Capital Partners	Omaha	87.5%	$432.3 million
2	Smart Wealth, LLC	Omaha	56.0%	$440.0 million
3	Ellerbrock-Norris Wealth Strategies LLC	Omaha	55.2%	$110.6 million
4	CWM, LLC	Omaha	49.8%	$33.8 billion
5	Sequent Planning, LLC	Omaha	49.4%	$394.7 million
6	Mutual Advisors, LLC	Omaha	40.0%	$6.8 billion
7	Wealthplan Investment Management LLC	Omaha	38.8%	$1.6 billion
8	Hbe Wealth Management, LLC	Lincoln	37.9%	$201.2 million
9	Westchester Capital Management Inc	Omaha	37.5%	$502.7 million
10	Private Wealth Asset Management	Omaha	36.4%	$1.8 billion

Top 100 in Nebraska

Fastest-growing wealth firms over three years, including broker-dealer firms

Fastest-growing wealth firms over three years, including broker-dealer firms in Nebraska, top 10
Rank	Firm	City	Growth	Starting value
1	Stevens Capital Partners	Omaha	57.6%	$207.1 million
2	Smart Wealth, LLC	Omaha	48.1%	$211.2 million
3	Private Wealth Asset Management	Omaha	39.7%	$926.2 million
4	Avior Wealth Management, LLC	Omaha	38.7%	$2.4 billion
5	Iams Wealth Management, LLC	Omaha	37.5%	$152.7 million
6	CWM, LLC	Omaha	36.4%	$19.9 billion
7	Wealthplan Investment Management LLC	Omaha	35.9%	$869.7 million
8	Professional Financial Advisors, LLC	North Platte	35.8%	$307.3 million
9	Sequent Planning, LLC	Omaha	33.4%	$248.2 million
10	Hbe Wealth Management, LLC	Lincoln	29.2%	$128.6 million

Top 100 in Nebraska

Fastest-growing wealth firms over five years, including broker-dealer firms

Fastest-growing wealth firms over five years, including broker-dealer firms in Nebraska, top 10
Rank	Firm	City	Growth	Starting value
1	Wealthplan Investment Management LLC	Omaha	32.5%	$535.6 million
2	Avior Wealth Management, LLC	Omaha	31.0%	$1.7 billion
3	CWM, LLC	Omaha	27.2%	$15.2 billion
4	Professional Financial Advisors, LLC	North Platte	22.4%	$279.7 million
5	Mutual Advisors, LLC	Omaha	21.3%	$3.6 billion
6	Hbe Wealth Management, LLC	Lincoln	20.7%	$108.2 million
7	Sequent Planning, LLC	Omaha	20.7%	$230.0 million
8	Plan A Wealth, LLC Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Lincoln	19.7%	$176.6 million
9	Bellwether Wealth	Lincoln	19.0%	$327.9 million
10	Keystone Financial Services, LLC	Omaha	17.5%	$107.3 million

Top 100 in Nebraska

Wealth firms with the biggest asset gains over one year, including broker-dealer firms

Wealth firms with the biggest asset gains over one year, including broker-dealer firms in Nebraska, top 10
Rank	Firm	City	Increase
1	CWM, LLC	Omaha	$16.8 billion
2	Mutual Advisors, LLC	Omaha	$2.7 billion
3	Ameritas Advisory Services, LLC Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Lincoln	$2.2 billion
4	Avior Wealth Management, LLC	Omaha	$1.4 billion
5	Private Wealth Asset Management	Omaha	$673.5 million
6	Wealthplan Investment Management LLC	Omaha	$610.9 million
7	Lutz Financial	Omaha	$577.0 million
8	Stevens Capital Partners	Omaha	$378.0 million
9	Allen Capital Group, LLC	Grand Island	$278.3 million
10	Smart Wealth, LLC	Omaha	$246.4 million

Top 100 in Nebraska

Wealth firms with the most clients, including broker-dealer firms

Wealth firms with the most clients, including broker-dealer firms in Nebraska, top 10
Rank	Firm	City	Most clients
1	CWM, LLC	Omaha	52,917
2	Ameritas Advisory Services, LLC Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Lincoln	30,804
3	Mutual of Omaha Investor Services, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Omaha	13,905
4	Mutual Advisors, LLC	Omaha	9,990
5	Sequent Planning, LLC	Omaha	6,028
6	McMill CPA and Advisors	Norfolk	5,656
7	Avior Wealth Management, LLC	Omaha	4,894
8	Professional Financial Advisors, LLC	North Platte	3,380
9	Wealthplan Investment Management LLC	Omaha	2,517
10	Allen Capital Group, LLC	Grand Island	2,324

Top 100 in Nebraska

Wealth firms with the fastest client growth over one year, including broker-dealer firms

Wealth firms with the fastest client growth over one year, including broker-dealer firms in Nebraska, top 10
Rank	Firm	City	Growth	Starting value
1	Lincoln Capital, LLC	Lincoln	109.0%	620
2	Professional Financial Advisors, LLC	North Platte	60.3%	2,108
3	McMill CPA and Advisors	Norfolk	37.3%	4,118
4	Stevens Capital Partners	Omaha	33.8%	509
5	Keystone Financial Services, LLC	Omaha	31.9%	791
6	Wealthplan Investment Management LLC	Omaha	31.6%	1,913
7	CWM, LLC	Omaha	19.4%	44,335
8	Mutual Advisors, LLC	Omaha	17.6%	8,493
9	Sequent Planning, LLC	Omaha	17.4%	5,133
10	Lutz Financial	Omaha	16.8%	894

Top 100 in Nebraska

Wealth firms with the most accounts, including broker-dealer firms

Wealth firms with the most accounts, including broker-dealer firms in Nebraska, top 10
Rank	Firm	City	Most accounts
1	CWM, LLC	Omaha	154,206
2	Ameritas Advisory Services, LLC Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Lincoln	45,299
3	Mutual Advisors, LLC	Omaha	24,295
4	Allen Capital Group, LLC	Grand Island	7,162
5	Sequent Planning, LLC	Omaha	6,015
6	McMill CPA and Advisors	Norfolk	5,656
7	Wealthplan Investment Management LLC	Omaha	5,313
8	Avior Wealth Management, LLC	Omaha	4,894
9	Wealthplan Partners	Omaha	3,681
10	Smart Wealth, LLC	Omaha	3,660

Top 100 in Nebraska

Wealth firms with the most advisory staff, including broker-dealer firms

Wealth firms with the most advisory staff, including broker-dealer firms in Nebraska, top 10
Rank	Firm	City	Most advisory staff
1	CWM, LLC	Omaha	472
2	Ameritas Advisory Services, LLC Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Lincoln	366
3	Mutual of Omaha Investor Services, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Omaha	285
4	Mutual Advisors, LLC	Omaha	158
5	Avior Wealth Management, LLC	Omaha	125
6	Sequent Planning, LLC	Omaha	76
7	Iams Wealth Management, LLC	Omaha	53
8	Wealthplan Partners	Omaha	26
9	McMill CPA and Advisors	Norfolk	22
9	Private Wealth Asset Management	Omaha	22

Top 100 in Nebraska

Wealth firms with the most high net worth clients, including broker-dealer firms

Wealth firms with the most high net worth clients, including broker-dealer firms in Nebraska, top 10
Rank	Firm	City	Most high net worth clients
1	CWM, LLC	Omaha	7,231
2	Avior Wealth Management, LLC	Omaha	2,288
3	Mutual Advisors, LLC	Omaha	2,233
4	Mutual of Omaha Investor Services, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Omaha	1,595
5	McMill CPA and Advisors	Norfolk	1,382
6	Ameritas Advisory Services, LLC Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Lincoln	904
7	Lincoln Capital, LLC	Lincoln	639
8	Lutz Financial	Omaha	420
9	Allen Capital Group, LLC	Grand Island	410
10	Private Wealth Asset Management	Omaha	406

Top 100 in Nebraska

Wealth firms with the most CFP professionals, including broker-dealer firms

Wealth firms with the most CFP professionals, including broker-dealer firms in Nebraska, top 10
Rank	Firm	City	Most CFP professionals
1	CWM, LLC	Omaha	227
2	Mutual Advisors, LLC	Omaha	46
3	Ameritas Advisory Services, LLC Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Lincoln	32
4	Mutual of Omaha Investor Services, Inc. Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.	Omaha	24
4	Avior Wealth Management, LLC	Omaha	24
6	Lutz Financial	Omaha	11
7	Allen Capital Group, LLC	Grand Island	9
8	Pittenger & Anderson Inc	Lincoln	7
8	Sequent Planning, LLC	Omaha	7
8	Wealthplan Investment Management LLC	Omaha	7

Top 100 in Nebraska

Newest wealth firms, including broker-dealer firms

Newest wealth firms, including broker-dealer firms in Nebraska, top 10
Rank	Firm	City	Amount
1	Oldfather Financial Services	Kearney	$556.3 million
2	R2 Wealth Management Partners	Lincoln	$236.0 million
3	Footprints Asset Management & Research, Inc.	Omaha	$41.9 million
4	Fit Wealth	Grand Island	$0
4	Open Prairie Wealth Management	Omaha	$0
4	Your Everyday Roi	Howells	$0
4	Moyer Financials LLC	Omaha	$0
4	Little Bird Financial, LLC	Waterloo	$0
4	Skyline Wealth Management	Hastings	$0
4	Schneider Wealth Management LLC	Omaha	$0

Top 100 in Nebraska

Over time

From the SEC's yearly files: SEC-registered wealth firms based in Nebraska, from October 2018, each snapshot classed from its own Form ADV answers.

FirmsSEC-registered wealth firms, including broker-dealer firms. 9 snapshots, October 1, 2018 to October 2, 2026.

Data table

Firms
As of	Firms
October 1, 2018	40
October 1, 2019	44
October 1, 2020	44
October 4, 2021	46
October 3, 2022	46
October 5, 2023	47
October 1, 2024	51
September 2, 2025	51
October 2, 2026	53

Regulatory assets under managementSEC-registered wealth firms, including broker-dealer firms. 9 snapshots, October 1, 2018 to October 2, 2026.

Data table

Regulatory assets under management
As of	Regulatory assets under management
October 1, 2018	$62.0 billion
October 1, 2019	$69.7 billion
October 1, 2020	$104.3 billion
October 4, 2021	$120.3 billion
October 3, 2022	$128.0 billion
October 5, 2023	$97.3 billion
October 1, 2024	$83.8 billion
September 2, 2025	$89.7 billion
October 2, 2026	$110.5 billion

Client accountsSEC-registered wealth firms, including broker-dealer firms. 9 snapshots, October 1, 2018 to October 2, 2026.

Data table

Client accounts
As of	Client accounts
October 1, 2018	361,785
October 1, 2019	452,713
October 1, 2020	675,737
October 4, 2021	787,480
October 3, 2022	559,140
October 5, 2023	440,832
October 1, 2024	265,443
September 2, 2025	262,619
October 2, 2026	307,125

Median firm size (RAUM)SEC-registered wealth firms, including broker-dealer firms. 9 snapshots, October 1, 2018 to October 2, 2026.

Data table

Median firm size (RAUM)
As of	Median firm size (RAUM)
October 1, 2018	$294.6 million
October 1, 2019	$213.3 million
October 1, 2020	$248.9 million
October 4, 2021	$274.9 million
October 3, 2022	$307.7 million
October 5, 2023	$280.8 million
October 1, 2024	$326.9 million
September 2, 2025	$386.2 million
October 2, 2026	$433.8 million

The market in Nebraska now

Headline figures

Headline figures, as of October 2, 2026
Measure	All wealth firms	SEC-registered	State-registered
Firms	120	53	67
Regulatory assets under management	$111.9 billion	$110.5 billion	$1.4 billion
Accounts	313,595	307,125	6,470
Clients	157,565	153,623	3,942
Employees	3,723	3,605	118
Advisory employees	1,947	1,851	96
Investment adviser representatives	2,311	2,210	101
Median RAUM	$113.4 million	$433.8 million	$20.1 million
Average RAUM	$1.1 billion	$2.1 billion	$28.5 million

Firms by size

Advisers grouped by regulatory assets under management.

Firms by size, as of October 2, 2026
Measure	All wealth firms	SEC-registered	State-registered
Firms under $100 million	49	1	48
RAUM of firms under $100 million	$1.2 billion	$32.0 million	$1.2 billion
Firms $100 million to $250 million	18	16	2
RAUM of firms $100 million to $250 million	$3.2 billion	$2.9 billion	$211.3 million
Firms $250 million to $500 million	13	13	0
RAUM of firms $250 million to $500 million	$4.7 billion	$4.7 billion	$0
Firms $500 million to $1 billion	13	13	0
RAUM of firms $500 million to $1 billion	$9.0 billion	$9.0 billion	$0
Firms $1 billion to $5 billion	6	6	0
RAUM of firms $1 billion to $5 billion	$13.6 billion	$13.6 billion	$0
Firms $5 billion to $10 billion	2	2	0
RAUM of firms $5 billion to $10 billion	$15.9 billion	$15.9 billion	$0
Firms $10 billion and up	2	2	0
RAUM of firms $10 billion and up	$64.3 billion	$64.3 billion	$0

Concentration

How much of the market the largest advisers hold.

Concentration: all wealth firmsAs of October 2, 2026.
Measure	Bar	Value
Top 10 share of RAUM		83.8%
Top 100 share of RAUM		100.0%

Concentration, as of October 2, 2026
Measure	All wealth firms	SEC-registered	State-registered
Top 10 share of RAUM	83.8%	84.9%	49.2%
Top 100 share of RAUM	100.0%	No data	No data

How advisers are paid

Share of advisers reporting each form of compensation on Form ADV Item 5.E. A firm can report several.

How advisers are paid: all wealth firmsAs of October 2, 2026.
Measure	Bar	Value
Charge a percentage of assets		92.5%
Charge hourly fees		55.8%
Charge subscription fees		0.0%
Charge fixed fees		65.8%
Receive commissions		0.0%
Charge performance-based fees		0.8%
Other compensation		18.3%

How advisers are paid, as of October 2, 2026
Measure	All wealth firms	SEC-registered	State-registered
Charge a percentage of assets	92.5%	100.0%	86.6%
Charge hourly fees	55.8%	67.9%	46.3%
Charge subscription fees	0.0%	0.0%	0.0%
Charge fixed fees	65.8%	77.4%	56.7%
Receive commissions	0.0%	0.0%	0.0%
Charge performance-based fees	0.8%	0.0%	1.5%
Other compensation	18.3%	17.0%	19.4%

Custody

Advisers reporting custody of client cash or securities on Form ADV Item 9.

Custody, as of October 2, 2026
Measure	All wealth firms	SEC-registered	State-registered
Have custody	35.0%	54.7%	19.4%

Broker-dealer and other affiliations

From Form ADV Items 6 and 7.

Broker-dealer and other affiliations, as of October 2, 2026
Measure	All wealth firms	SEC-registered	State-registered
Broker-dealer affiliated	4.2%	9.4%	0.0%

New firms and successions

New registrations and firms reporting that they succeeded to another adviser's business (Form ADV Item 4).

New firms and successions, as of October 2, 2026
Measure	All wealth firms	SEC-registered	State-registered
New registrations	10	2	8
Successions	No data	0	No data

Other measures

Other measures, as of October 2, 2026
Measure	All wealth firms	SEC-registered	State-registered
Firms reporting RAUM	103	53	50
Discretionary RAUM	$101.4 billion	$100.1 billion	$1.3 billion
CFP professionals	469	446	23
25th percentile RAUM	$24.3 million	$240.3 million	$5.9 million
75th percentile RAUM	$435.9 million	$784.0 million	$45.6 million
90th percentile RAUM	$858.8 million	$2.9 billion	$60.4 million
Average account size	$356,964	$359,838	$220,529
Offer financial planning	82.5%	90.6%	76.1%
RAUM growth, one year	No data	23.2%	No data

As of October 2, 2026. Definitions of every measure are on the methodology page.

Cities

Omaha 63 independent RIAs, $85.4 billion
Lincoln 18 independent RIAs, $6.3 billion
Grand Island 5 independent RIAs, $1.6 billion

Cities with at least five independent RIAs.

Data as of October 2, 2026, from Form ADV. Sources: SEC registered adviser data (ia100226.zip) and IAPD compilation reports. How the directory is built.