As of October 2, 2026, 346 wealth management firms, including broker-dealer firms, based in Missouri reported $2.6 trillion in regulatory assets under management; the largest by assets was Edward Jones, with $1.0 trillion.
Showing all wealth firms, including wirehouses and broker-dealer firms. Independent RIAs only
Largest wealth firms by assets under management, including broker-dealer firms in Missouri, top 10
Rank
Firm
City
RAUM
1
Edward JonesBroker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.
Wells Fargo AdvisorsBroker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.
Wells Fargo AdvisorsBroker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.
Stifel, Nicolaus & Company, IncorporatedBroker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.
Benjamin F. Edwards & Company, IncorporatedBroker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.
Wells Fargo AdvisorsBroker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.
Larson Financial Group, LLCBroker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.
Stifel Independent Advisors, LLCBroker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.
Larson Financial Group, LLCBroker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.
Wells Fargo AdvisorsBroker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.
Wealth firms with the biggest asset gains over one year, including broker-dealer firms in Missouri, top 10
Rank
Firm
City
Increase
1
Edward JonesBroker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.
Wells Fargo AdvisorsBroker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.
Wells Fargo AdvisorsBroker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.
Stifel, Nicolaus & Company, IncorporatedBroker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.
Benjamin F. Edwards & Company, IncorporatedBroker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.
Wealth firms with the most clients, including broker-dealer firms in Missouri, top 10
Rank
Firm
City
Most clients
1
Edward JonesBroker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.
Wells Fargo AdvisorsBroker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.
Wells Fargo AdvisorsBroker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.
Stifel, Nicolaus & Company, IncorporatedBroker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.
Benjamin F. Edwards & Company, IncorporatedBroker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.
UMB Financial Services, Inc.Broker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.
Wealth firms with the most accounts, including broker-dealer firms in Missouri, top 10
Rank
Firm
City
Most accounts
1
Edward JonesBroker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.
Wells Fargo AdvisorsBroker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.
Wells Fargo AdvisorsBroker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.
Stifel, Nicolaus & Company, IncorporatedBroker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.
Benjamin F. Edwards & Company, IncorporatedBroker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.
Wealth firms with the most advisory staff, including broker-dealer firms in Missouri, top 10
Rank
Firm
City
Most advisory staff
1
Edward JonesBroker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.
Wells Fargo AdvisorsBroker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.
Stifel, Nicolaus & Company, IncorporatedBroker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.
Wells Fargo AdvisorsBroker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.
Benjamin F. Edwards & Company, IncorporatedBroker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.
Stifel Independent Advisors, LLCBroker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.
Wealth firms with the most high net worth clients, including broker-dealer firms in Missouri, top 10
Rank
Firm
City
Most high net worth clients
1
Wells Fargo AdvisorsBroker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.
Edward JonesBroker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.
Wells Fargo AdvisorsBroker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.
Stifel, Nicolaus & Company, IncorporatedBroker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.
Stifel Independent Advisors, LLCBroker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.
Wealth firms with the most CFP professionals, including broker-dealer firms in Missouri, top 10
Rank
Firm
City
Most CFP professionals
1
Edward JonesBroker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.
Wells Fargo AdvisorsBroker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.
Wells Fargo AdvisorsBroker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.
Stifel, Nicolaus & Company, IncorporatedBroker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.
Benjamin F. Edwards & Company, IncorporatedBroker-dealer affiliated: A wealth firm that is, or is part of, a broker-dealer or a bank: a wirehouse, a broker-dealer or its advisory arm, or a bank's. It appears in the all wealth firms view, not in the main lists of independent RIAs.
From the SEC's yearly files: SEC-registered wealth firms based in Missouri, from October 2018, each snapshot classed from its own Form ADV answers.
FirmsSEC-registered wealth firms, including broker-dealer firms. 9 snapshots, October 1, 2018 to October 2, 2026.Firms, SEC-registered wealth firms, including broker-dealer firms in Missouri, in each snapshot from October 1, 2018 to October 2, 2026.Data table
Firms
As of
Firms
October 1, 2018
89
October 1, 2019
96
October 1, 2020
102
October 4, 2021
108
October 3, 2022
117
October 5, 2023
117
October 1, 2024
125
September 2, 2025
130
October 2, 2026
146
Regulatory assets under managementSEC-registered wealth firms, including broker-dealer firms. 9 snapshots, October 1, 2018 to October 2, 2026.Regulatory assets under management, SEC-registered wealth firms, including broker-dealer firms in Missouri, in each snapshot from October 1, 2018 to October 2, 2026.Data table
Regulatory assets under management
As of
Regulatory assets under management
October 1, 2018
$994.0 billion
October 1, 2019
$993.6 billion
October 1, 2020
$1.2 trillion
October 4, 2021
$1.4 trillion
October 3, 2022
$1.7 trillion
October 5, 2023
$1.5 trillion
October 1, 2024
$1.8 trillion
September 2, 2025
$2.1 trillion
October 2, 2026
$2.6 trillion
Client accountsSEC-registered wealth firms, including broker-dealer firms. 9 snapshots, October 1, 2018 to October 2, 2026.Client accounts, SEC-registered wealth firms, including broker-dealer firms in Missouri, in each snapshot from October 1, 2018 to October 2, 2026.Data table
Client accounts
As of
Client accounts
October 1, 2018
4,471,304
October 1, 2019
5,137,947
October 1, 2020
5,492,640
October 4, 2021
5,926,370
October 3, 2022
6,680,332
October 5, 2023
7,008,101
October 1, 2024
7,261,527
September 2, 2025
7,742,996
October 2, 2026
8,535,419
Median firm size (RAUM)SEC-registered wealth firms, including broker-dealer firms. 9 snapshots, October 1, 2018 to October 2, 2026.Median firm size (RAUM), SEC-registered wealth firms, including broker-dealer firms in Missouri, in each snapshot from October 1, 2018 to October 2, 2026.Data table
Median firm size (RAUM)
As of
Median firm size (RAUM)
October 1, 2018
$419.3 million
October 1, 2019
$359.1 million
October 1, 2020
$382.2 million
October 4, 2021
$432.4 million
October 3, 2022
$400.8 million
October 5, 2023
$392.6 million
October 1, 2024
$409.2 million
September 2, 2025
$417.9 million
October 2, 2026
$371.7 million
The market in Missouri now
Headline figures
Headline figures, as of October 2, 2026
Measure
All wealth firms
SEC-registered
State-registered
Firms
346
146
200
Regulatory assets under management
$2.6 trillion
$2.6 trillion
$6.1 billion
Accounts
9,560,635
8,535,419
1,025,216
Clients
6,428,252
6,410,994
17,258
Employees
72,408
72,025
383
Advisory employees
37,528
37,202
326
Investment adviser representatives
50,298
49,973
325
Median RAUM
$90.3 million
$371.7 million
$26.7 million
Average RAUM
$8.2 billion
$17.9 billion
$36.0 million
Firms by size
Advisers grouped by regulatory assets under management.
Firms by size, as of October 2, 2026
Measure
All wealth firms
SEC-registered
State-registered
Firms under $100 million
164
3
161
RAUM of firms under $100 million
$5.3 billion
$98.4 million
$5.2 billion
Firms $100 million to $250 million
51
43
8
RAUM of firms $100 million to $250 million
$7.8 billion
$7.0 billion
$855.8 million
Firms $250 million to $500 million
33
33
0
RAUM of firms $250 million to $500 million
$11.4 billion
$11.4 billion
$0
Firms $500 million to $1 billion
30
30
0
RAUM of firms $500 million to $1 billion
$21.2 billion
$21.2 billion
$0
Firms $1 billion to $5 billion
20
20
0
RAUM of firms $1 billion to $5 billion
$45.6 billion
$45.6 billion
$0
Firms $5 billion to $10 billion
3
3
0
RAUM of firms $5 billion to $10 billion
$15.7 billion
$15.7 billion
$0
Firms $10 billion and up
11
11
0
RAUM of firms $10 billion and up
$2.5 trillion
$2.5 trillion
$0
Concentration
How much of the market the largest advisers hold.
Concentration: all wealth firmsAs of October 2, 2026.
Measure
Bar
Value
Top 10 share of RAUM
95.4%
Top 100 share of RAUM
99.5%
Concentration, as of October 2, 2026
Measure
All wealth firms
SEC-registered
State-registered
Top 10 share of RAUM
95.4%
95.6%
17.3%
Top 100 share of RAUM
99.5%
99.8%
91.1%
How advisers are paid
Share of advisers reporting each form of compensation on Form ADV Item 5.E. A firm can report several.
How advisers are paid: all wealth firmsAs of October 2, 2026.
Measure
Bar
Value
Charge a percentage of assets
92.5%
Charge hourly fees
48.8%
Charge subscription fees
2.3%
Charge fixed fees
66.5%
Receive commissions
3.2%
Charge performance-based fees
4.0%
Other compensation
9.5%
How advisers are paid, as of October 2, 2026
Measure
All wealth firms
SEC-registered
State-registered
Charge a percentage of assets
92.5%
96.6%
89.5%
Charge hourly fees
48.8%
43.2%
53.0%
Charge subscription fees
2.3%
1.4%
3.0%
Charge fixed fees
66.5%
68.5%
65.0%
Receive commissions
3.2%
4.8%
2.0%
Charge performance-based fees
4.0%
3.4%
4.5%
Other compensation
9.5%
10.3%
9.0%
Custody
Advisers reporting custody of client cash or securities on Form ADV Item 9.
Custody, as of October 2, 2026
Measure
All wealth firms
SEC-registered
State-registered
Have custody
30.6%
52.7%
14.5%
Broker-dealer and other affiliations
From Form ADV Items 6 and 7.
Broker-dealer and other affiliations, as of October 2, 2026
Measure
All wealth firms
SEC-registered
State-registered
Broker-dealer affiliated
8.1%
15.8%
2.5%
New firms and successions
New registrations and firms reporting that they succeeded to another adviser's business (Form ADV Item 4).
New firms and successions, as of October 2, 2026
Measure
All wealth firms
SEC-registered
State-registered
New registrations
34
13
21
Successions
No data
0
No data
Other measures
Other measures, as of October 2, 2026
Measure
All wealth firms
SEC-registered
State-registered
Firms reporting RAUM
312
143
169
Discretionary RAUM
$1.6 trillion
$1.6 trillion
$4.9 billion
CFP professionals
8,687
8,605
82
25th percentile RAUM
$24.0 million
$190.7 million
$9.4 million
75th percentile RAUM
$346.9 million
$934.6 million
$56.1 million
90th percentile RAUM
$1.2 billion
$4.7 billion
$87.0 million
Average account size
$268,616
$300,168
$5,927
Offer financial planning
80.3%
86.3%
76.0%
RAUM growth, one year
No data
22.9%
No data
As of October 2, 2026. Definitions of every measure are on the methodology page.