SEC-registered independent wealth management RIA
Custom Wealth Management
As of its Form ADV filed August 17, 2026, Custom Wealth Management, an SEC-registered independent wealth management RIA in Plymouth, Michigan, reported $201.0 million in regulatory assets under management across 1,620 accounts, ranking #169 among independent RIAs in Michigan by assets.
Registration
- Registration
- SEC-registered, Approved
- CRD number
- 340956
- SEC file number
- 801-136173
- Registered since
- May 1, 2026
- Latest Form ADV filing
- August 17, 2026
- Legal name
- CUSTOM WEALTH MANAGEMENT, LLC
- Organized as
- Limited Liability Company
- Fiscal year ends
- December
- Other offices
- 0
Key figures
- Regulatory assets under management
- $201.0 million
- Discretionary
- $201.0 million (100.0%)
- Non-discretionary
- $0
- Accounts
- 1,620 (1,620 discretionary)
- Clients
- 504, approximate as reported
- Employees
- 3
- Advisory staff
- 3 performing investment advisory functions
- Average account
- $124,060
- Asset growth, 1 year
- Not reported
- Asset growth, 3-year annual rate
- Not reported
- Asset growth, 5-year annual rate
- Not reported
- Client growth, 1 year
- Not reported
Independent wealth management RIA: individual and high net worth clients hold at least half of its regulatory assets, it offers financial planning or portfolio management for individuals, and it is not a broker-dealer, a bank or part of one by the directory's rules. How firms are classed.
Growth rates come from the SEC's yearly snapshots and are left blank when the years are not comparable.
Rankings
Among independent wealth management RIAs.
| Ranking | Nationally | In Michigan | Value |
|---|---|---|---|
| Largest independent RIAs by assets under management | #5,351 | #169 | $201.0 million |
| Independent RIAs with the most clients | #2,219 | #96 | 504 |
| Independent RIAs with the most accounts | #1,523 | #55 | 1,620 |
| Independent RIAs with the most advisory staff | #4,542 | #147 | 3 |
| Independent RIAs with the most high net worth clients | #8,289 | #240 | 27 |
| Independent RIAs with the most CFP professionals | #3,524 | #108 | 1 |
| Newest independent RIAs | #117 | #6 | $201.0 million |
Assets over time
Data table
| As of | RAUM |
|---|---|
| October 2, 2026 | $201.0 million |
Clients and services
Client mix
| Measure | Bar | RAUM |
|---|---|---|
| Individuals (other than high net worth) 477 clients | $156.8 million | |
| High net worth individuals 27 clients | $42.5 million | |
| Corporations or other businesses fewer than 5 clients | $1.6 million |
How the firm is paid
- A percentage of assets under management
- Hourly charges
- Fixed fees
Advisory services
- Financial planning
- Portfolio management for individuals or small businesses
- Portfolio management for businesses or institutional clients
Financial planning clients (Item 5.H): 0.
Wrap fee program sponsor or portfolio manager: no.
Other business, affiliations and custody
Other business activities (Item 6.A)
None reported.
Financial industry affiliations (Item 7.A)
- Insurance company or agency
Custody (Item 9)
The firm reported no custody of client cash or securities.
Investment adviser representatives
- IARs registered with the firm
- 3
- Also registered through a broker-dealer
- 0
- Employees who are IARs (Form ADV 5.B(3))
- 3
Designations held by the firm's IARs: CFP 1.
3 of the firm's 3 IARs are registered in jurisdictions that require IAR CE. IAR CE requirements by state.
Counts only. AdvisorIQ does not list individual people.
Disclosures
On Form ADV Item 11 the firm answered yes to 0 disclosure questions. See the detail on IAPD.
Succession and acquired firms
On Form ADV Item 4 the firm did not report succeeding to another adviser's business.
Similar-sized firms in Michigan
| Firm | City | RAUM |
|---|---|---|
| Up North Financial, LLC | Traverse City | $203.8 million |
| Rochester Wealth Strategies, LLC | Rochester | $203.6 million |
| Lightsquare Wealth Management, LLC | Bingham Farms | $203.5 million |
| Independent Wealth Management, LLC | Traverse City | $203.0 million |
| CND Financial | Livonia | $199.5 million |
The five independent RIAs nearest in regulatory assets with a main office in the same state.
Elsewhere
- Custom Wealth Management on IAPD: Form ADV, brochures and disclosure detail.
- Firm website: www.custom-wm.com
- Independent RIAs in Michigan
Firm data as of October 2, 2026, from ia100226.zip. Figures are as the firm reported them; corrections are made on Form ADV and appear after the next monthly reload.
Data as of October 2, 2026, from Form ADV. Sources: SEC registered adviser data (ia100226.zip) and IAPD compilation reports. How the directory is built.