SEC-registered independent wealth management RIA
First Financial Services, LLC
As of its Form ADV filed August 31, 2026, First Financial Services, LLC, an SEC-registered independent wealth management RIA in Little Rock, Arkansas, reported $103.2 million in regulatory assets under management across 197 accounts, ranking #39 among independent RIAs in Arkansas by assets.
Registration
- Main office
- Little Rock, AR
- Registration
- SEC-registered, Approved
- CRD number
- 329276
- SEC file number
- 801-129538
- Registered since
- February 22, 2024
- Latest Form ADV filing
- August 31, 2026
- Organized as
- Limited Liability Company
- Fiscal year ends
- December
- Other offices
- 1
Key figures
- Regulatory assets under management
- $103.2 million
- Discretionary
- $103.2 million (100.0%)
- Non-discretionary
- $0
- Accounts
- 197 (197 discretionary)
- Clients
- 91, approximate as reported
- Employees
- 5
- Advisory staff
- 3 performing investment advisory functions
- Average account
- $523,647
- Asset growth, 1 year
- 2.3% (from $100.8 million a year earlier)
- Asset growth, 3-year annual rate
- Not reported
- Asset growth, 5-year annual rate
- Not reported
- Client growth, 1 year
- -2.2% (from 93)
Independent wealth management RIA: individual and high net worth clients hold at least half of its regulatory assets, it offers financial planning or portfolio management for individuals, and it is not a broker-dealer, a bank or part of one by the directory's rules. How firms are classed.
Growth rates come from the SEC's yearly snapshots and are left blank when the years are not comparable.
Rankings
Among independent wealth management RIAs.
| Ranking | Nationally | In Arkansas | Value |
|---|---|---|---|
| Largest independent RIAs by assets under management | #7,864 | #39 | $103.2 million |
| Fastest-growing independent RIAs over one year | #6,187 | #33 | 2.3%from $100.8 million |
| Independent RIAs with the biggest asset gains over one year | #6,681 | #34 | $2.3 million |
| Independent RIAs with the most clients | #9,219 | #59 | 91 |
| Independent RIAs with the most accounts | #8,573 | #52 | 197 |
| Independent RIAs with the most advisory staff | #4,542 | #31 | 3 |
| Independent RIAs with the most high net worth clients | #6,934 | #38 | 37 |
Assets over time
Data table
| As of | RAUM |
|---|---|
| October 1, 2024 | $103.9 million |
| September 2, 2025 | $100.8 million |
| October 2, 2026 | $103.2 million |
Clients and services
Client mix
| Measure | Bar | RAUM |
|---|---|---|
| High net worth individuals 37 clients | $84.0 million | |
| Individuals (other than high net worth) 51 clients | $16.0 million | |
| Pension and profit sharing plans fewer than 5 clients | $2.2 million | |
| Charitable organizations fewer than 5 clients | $859,061 |
How the firm is paid
- A percentage of assets under management
- Commissions
Advisory services
- Financial planning
- Portfolio management for individuals or small businesses
Financial planning clients (Item 5.H): 0.
Wrap fee program sponsor or portfolio manager: yes.
Other business, affiliations and custody
Other business activities (Item 6.A)
None reported.
Financial industry affiliations (Item 7.A)
- Insurance company or agency
Custody (Item 9)
The firm reported custody of client cash or securities, $74.2 million in total.
Investment adviser representatives
- IARs registered with the firm
- 3
- Also registered through a broker-dealer
- 3
- Employees who are IARs (Form ADV 5.B(3))
- 3
Designations held by the firm's IARs: ChFC 1.
3 of the firm's 3 IARs are registered in jurisdictions that require IAR CE. IAR CE requirements by state.
Counts only. AdvisorIQ does not list individual people.
Disclosures
On Form ADV Item 11 the firm answered yes to 0 disclosure questions. See the detail on IAPD.
Succession and acquired firms
On Form ADV Item 4 the firm did not report succeeding to another adviser's business.
Similar-sized firms in Arkansas
| Firm | City | RAUM |
|---|---|---|
| Hulsey Capital Management, Inc. | Heber Springs | $113.2 million |
| Retirepath Wealth, LLC | Little Rock | $109.7 million |
| Lukas Total Wealth | North Little Rock | $100.1 million |
| Providence Asset Management LLC | North Little Rock | $97.5 million |
| Guardian Financial, Inc. | Bentonville | $94.5 million |
The five independent RIAs nearest in regulatory assets with a main office in the same state.
Elsewhere
- First Financial Services, LLC on IAPD: Form ADV, brochures and disclosure detail.
- Firm website: firstfinservices.com
- Independent RIAs in Arkansas
Firm data as of October 2, 2026, from ia100226.zip. Figures are as the firm reported them; corrections are made on Form ADV and appear after the next monthly reload.
Data as of October 2, 2026, from Form ADV. Sources: SEC registered adviser data (ia100226.zip) and IAPD compilation reports. How the directory is built.