SEC-registered independent wealth management RIA
Cannon Wealth Management Services
As of its Form ADV filed April 30, 2026, Cannon Wealth Management Services, an SEC-registered independent wealth management RIA in Winston Salem, North Carolina, reported $245.2 million in regulatory assets under management across 1,001 accounts, ranking #112 among independent RIAs in North Carolina by assets.
Registration
- Main office
- Winston Salem, NC
- Registration
- SEC-registered, Approved
- CRD number
- 323302
- SEC file number
- 801-126703
- Registered since
- October 7, 2022
- Latest Form ADV filing
- April 30, 2026
- Legal name
- CANNON WEALTH MANAGEMENT SERVICES, LLC
- Organized as
- Limited Liability Company
- Fiscal year ends
- December
- Other offices
- 1
Key figures
- Regulatory assets under management
- $245.2 million
- Discretionary
- $240.6 million (98.1%)
- Non-discretionary
- $4.6 million
- Accounts
- 1,001 (966 discretionary)
- Clients
- 418, approximate as reported
- Employees
- 8
- Advisory staff
- 5 performing investment advisory functions
- Average account
- $244,919
- Asset growth, 1 year
- 15.0% (from $213.1 million a year earlier)
- Asset growth, 3-year annual rate
- 18.7% (from $146.6 million three years earlier)
- Asset growth, 5-year annual rate
- Not reported
- Client growth, 1 year
- 3.0% (from 406)
Independent wealth management RIA: individual and high net worth clients hold at least half of its regulatory assets, it offers financial planning or portfolio management for individuals, and it is not a broker-dealer, a bank or part of one by the directory's rules. How firms are classed.
Growth rates come from the SEC's yearly snapshots and are left blank when the years are not comparable.
Rankings
Among independent wealth management RIAs.
| Ranking | Nationally | In North Carolina | Value |
|---|---|---|---|
| Largest independent RIAs by assets under management | #4,659 | #112 | $245.2 million |
| Fastest-growing independent RIAs over one year | #3,678 | #103 | 15.0%from $213.1 million |
| Fastest-growing independent RIAs over three years | #1,905 | #55 | 18.7%from $146.6 million |
| Independent RIAs with the biggest asset gains over one year | #4,548 | #124 | $32.0 million |
| Independent RIAs with the most clients | #2,777 | #66 | 418 |
| Independent RIAs with the fastest client growth over one year | #3,219 | #87 | 3.0%from 406 |
| Independent RIAs with the most accounts | #2,582 | #75 | 1,001 |
| Independent RIAs with the most advisory staff | #2,648 | #63 | 5 |
| Independent RIAs with the most high net worth clients | #5,409 | #140 | 53 |
Assets over time
Data table
| As of | RAUM |
|---|---|
| October 5, 2023 | $146.6 million |
| October 1, 2024 | $176.5 million |
| September 2, 2025 | $213.1 million |
| October 2, 2026 | $245.2 million |
Clients and services
Client mix
| Measure | Bar | RAUM |
|---|---|---|
| Individuals (other than high net worth) 321 clients | $105.6 million | |
| High net worth individuals 53 clients | $94.0 million | |
| Other 30 clients | $42.5 million | |
| Charitable organizations 6 clients | $2.1 million | |
| Pension and profit sharing plans fewer than 5 clients | $993,195 |
How the firm is paid
- A percentage of assets under management
- Hourly charges
- Fixed fees
Advisory services
- Financial planning
- Portfolio management for individuals or small businesses
- Portfolio management for businesses or institutional clients
- Pension consulting
- Selection of other advisers
Financial planning clients (Item 5.H): 1-10.
Wrap fee program sponsor or portfolio manager: yes.
Other business, affiliations and custody
Other business activities (Item 6.A)
- Registered representative of a broker-dealer
- Insurance broker or agent
- Accountant or accounting firm
Financial industry affiliations (Item 7.A)
- Accountant or accounting firm
Custody (Item 9)
The firm reported custody of client cash or securities, $75.3 million in total.
Investment adviser representatives
- IARs registered with the firm
- 0
- Also registered through a broker-dealer
- 0
- Employees who are IARs (Form ADV 5.B(3))
- 5
IAR registrations by jurisdiction are not available for this firm. IAR CE requirements by state.
Counts only. AdvisorIQ does not list individual people.
Disclosures
On Form ADV Item 11 the firm answered yes to 0 disclosure questions. See the detail on IAPD.
Succession and acquired firms
On Form ADV Item 4 the firm did not report succeeding to another adviser's business.
Similar-sized firms in North Carolina
| Firm | City | RAUM |
|---|---|---|
| Cassia Capital Partners LLC | Winston Salem | $251.2 million |
| Adolos Asset Management | Advance | $241.8 million |
| Carolina Financial Advisors, Inc. | Greensboro | $240.9 million |
| Lumina Wealth Management, LLC | Wilmington | $240.2 million |
| Westhampton Capital | Winston-Salem | $238.5 million |
The five independent RIAs nearest in regulatory assets with a main office in the same state.
Elsewhere
- Cannon Wealth Management Services on IAPD: Form ADV, brochures and disclosure detail.
- Firm website: www.cannon-wealth.com
- Independent RIAs in North Carolina
Firm data as of October 2, 2026, from ia100226.zip. Figures are as the firm reported them; corrections are made on Form ADV and appear after the next monthly reload.
Data as of October 2, 2026, from Form ADV. Sources: SEC registered adviser data (ia100226.zip) and IAPD compilation reports. How the directory is built.