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For asset managers

SEC-registered independent wealth management RIA

Asendo Wealth Advisory

As of its Form ADV filed October 1, 2026, Asendo Wealth Advisory, an SEC-registered independent wealth management RIA in Columbus, Ohio, reported $866.5 million in regulatory assets under management across 3,609 accounts, ranking #62 among independent RIAs in Ohio by assets.

Registration

Main office
Columbus, OH
Registration
SEC-registered, Approved
CRD number
305999
SEC file number
801-117566
Registered since
October 29, 2019
Latest Form ADV filing
October 1, 2026
Legal name
TSG ADVICE PARTNERS, LLC
Organized as
Limited Liability Company
Fiscal year ends
December
Other offices
0

Key figures

Regulatory assets under management
$866.5 million
Discretionary
$866.5 million (100.0%)
Non-discretionary
$0
Accounts
3,609 (3,609 discretionary)
Clients
1,215, approximate as reported
Employees
16
Advisory staff
12 performing investment advisory functions
Average account
$240,097
Asset growth, 1 year
13.7% (from $762.2 million a year earlier)
Asset growth, 3-year annual rate
21.5% (from $482.9 million three years earlier)
Asset growth, 5-year annual rate
18.3% (from $373.2 million five years earlier)
Client growth, 1 year
9.5% (from 1,110)

Independent wealth management RIA: individual and high net worth clients hold at least half of its regulatory assets, it offers financial planning or portfolio management for individuals, and it is not a broker-dealer, a bank or part of one by the directory's rules. How firms are classed.

Growth rates come from the SEC's yearly snapshots and are left blank when the years are not comparable.

Rankings

Among independent wealth management RIAs.

Assets over time

Asendo Wealth Advisory: regulatory assets under managementThe SEC's yearly snapshots and the latest filing. Years of state registration are not in the SEC files.RAUM the firm reported in each snapshot, October 1, 2020 to October 2, 2026.
$0$250M$500M$750M$1B202020212022202420252026$867MOctober 1, 2020: $286.9 millionOctober 4, 2021: $373.2 millionOctober 3, 2022: $501.3 millionOctober 5, 2023: $482.9 millionOctober 1, 2024: $613.3 millionSeptember 2, 2025: $762.2 millionOctober 2, 2026: $866.5 million
Data table
Asendo Wealth Advisory: regulatory assets under management
As ofRAUM
October 1, 2020$286.9 million
October 4, 2021$373.2 million
October 3, 2022$501.3 million
October 5, 2023$482.9 million
October 1, 2024$613.3 million
September 2, 2025$762.2 million
October 2, 2026$866.5 million

Clients and services

Client mix

Regulatory assets by client typeForm ADV Item 5.D, as reported. Client counts are approximate.
MeasureBarRAUM
High net worth individuals 278 clients $551.2 million
Individuals (other than high net worth) 874 clients $304.5 million
Charitable organizations 5 clients $9.5 million
Corporations or other businesses fewer than 5 clients $1.3 million

How the firm is paid

  • A percentage of assets under management
  • Hourly charges
  • Fixed fees

Advisory services

  • Financial planning
  • Portfolio management for individuals or small businesses

Financial planning clients (Item 5.H): 251-500.

Wrap fee program sponsor or portfolio manager: no.

Other business, affiliations and custody

Other business activities (Item 6.A)

  • Accountant or accounting firm

Financial industry affiliations (Item 7.A)

  • Lawyer or law firm

Custody (Item 9)

The firm reported custody of client cash or securities, $53.0 million in total.

Investment adviser representatives

IARs registered with the firm
11
Also registered through a broker-dealer
0
Employees who are IARs (Form ADV 5.B(3))
10

Designations held by the firm's IARs: CFP 8.

1 of the firm's 11 IARs is registered in jurisdictions that require IAR CE. IAR CE requirements by state.

Counts only. AdvisorIQ does not list individual people.

Disclosures

On Form ADV Item 11 the firm answered yes to 0 disclosure questions. See the detail on IAPD.

Succession and acquired firms

On Form ADV Item 4 the firm did not report succeeding to another adviser's business.

Succession and M&A for advisors

Similar-sized firms in Ohio

The five independent RIAs nearest in regulatory assets with a main office in the same state.

Firm data as of October 2, 2026, from ia100226.zip. Figures are as the firm reported them; corrections are made on Form ADV and appear after the next monthly reload.

Data as of October 2, 2026, from Form ADV. Sources: SEC registered adviser data (ia100226.zip) and IAPD compilation reports. How the directory is built.