SEC-registered independent wealth management RIA
Kroon & Mitchell Asset Management LLC
As of its Form ADV filed March 28, 2026, Kroon & Mitchell Asset Management LLC, an SEC-registered independent wealth management RIA in Grand Rapids, Michigan, reported $220.9 million in regulatory assets under management across 729 accounts, ranking #153 among independent RIAs in Michigan by assets.
Registration
- Main office
- Grand Rapids, MI
- Registration
- SEC-registered, Approved
- CRD number
- 168120
- SEC file number
- 801-125974
- Registered since
- June 28, 2022
- Latest Form ADV filing
- March 28, 2026
- Organized as
- Limited Liability Company
- Fiscal year ends
- December
- Other offices
- 0
Key figures
- Regulatory assets under management
- $220.9 million
- Discretionary
- $220.2 million (99.7%)
- Non-discretionary
- $756,260
- Accounts
- 729 (701 discretionary)
- Clients
- 203, approximate as reported
- Employees
- 5
- Advisory staff
- 3 performing investment advisory functions
- Average account
- $303,032
- Asset growth, 1 year
- 14.7% (from $192.7 million a year earlier)
- Asset growth, 3-year annual rate
- 22.7% (from $119.6 million three years earlier)
- Asset growth, 5-year annual rate
- Not reported
- Client growth, 1 year
- -33.2% (from 304)
Independent wealth management RIA: individual and high net worth clients hold at least half of its regulatory assets, it offers financial planning or portfolio management for individuals, and it is not a broker-dealer, a bank or part of one by the directory's rules. How firms are classed.
Growth rates come from the SEC's yearly snapshots and are left blank when the years are not comparable.
Rankings
Among independent wealth management RIAs.
| Ranking | Nationally | In Michigan | Value |
|---|---|---|---|
| Largest independent RIAs by assets under management | #5,030 | #153 | $220.9 million |
| Fastest-growing independent RIAs over one year | #3,796 | #113 | 14.7%from $192.7 million |
| Fastest-growing independent RIAs over three years | #1,181 | #30 | 22.7%from $119.6 million |
| Independent RIAs with the biggest asset gains over one year | #4,818 | #149 | $28.2 million |
| Independent RIAs with the most clients | #5,469 | #202 | 203 |
| Independent RIAs with the fastest client growth over one year | #5,658 | #178 | -33.2%from 304 |
| Independent RIAs with the most accounts | #3,544 | #148 | 729 |
| Independent RIAs with the most advisory staff | #4,542 | #147 | 3 |
| Independent RIAs with the most high net worth clients | #5,910 | #173 | 47 |
Assets over time
Data table
| As of | RAUM |
|---|---|
| October 3, 2022 | $117.7 million |
| October 5, 2023 | $119.6 million |
| October 1, 2024 | $165.3 million |
| September 2, 2025 | $192.7 million |
| October 2, 2026 | $220.9 million |
Clients and services
Client mix
| Measure | Bar | RAUM |
|---|---|---|
| Individuals (other than high net worth) 156 clients | $165.7 million | |
| High net worth individuals 47 clients | $55.2 million |
How the firm is paid
- A percentage of assets under management
- Hourly charges
Advisory services
- Financial planning
- Portfolio management for individuals or small businesses
- Portfolio management for businesses or institutional clients
Financial planning clients (Item 5.H): 1-10.
Wrap fee program sponsor or portfolio manager: no.
Other business, affiliations and custody
Other business activities (Item 6.A)
None reported.
Financial industry affiliations (Item 7.A)
- Accountant or accounting firm
Custody (Item 9)
The firm reported no custody of client cash or securities.
Investment adviser representatives
- IARs registered with the firm
- 4
- Also registered through a broker-dealer
- 0
- Employees who are IARs (Form ADV 5.B(3))
- 3
Designations held by the firm's IARs: CFA 1.
4 of the firm's 4 IARs are registered in jurisdictions that require IAR CE. IAR CE requirements by state.
Counts only. AdvisorIQ does not list individual people.
Disclosures
On Form ADV Item 11 the firm answered yes to 0 disclosure questions. See the detail on IAPD.
Succession and acquired firms
On Form ADV Item 4 the firm did not report succeeding to another adviser's business.
Similar-sized firms in Michigan
| Firm | City | RAUM |
|---|---|---|
| Premier Estate Planners, LLC | Clinton Township | $226.9 million |
| Haverdink Financial Management, LLC | Portage | $220.4 million |
| Summit Financial Working with People You Trust | Sterling Heights | $219.0 million |
| Simplyria Advisor Network | Brighton | $214.9 million |
| Sage Hill Capital | Ann Arbor | $214.3 million |
The five independent RIAs nearest in regulatory assets with a main office in the same state.
Elsewhere
- Kroon & Mitchell Asset Management LLC on IAPD: Form ADV, brochures and disclosure detail.
- Firm website: kroonandmitchell.com
- Independent RIAs in Michigan
Firm data as of October 2, 2026, from ia100226.zip. Figures are as the firm reported them; corrections are made on Form ADV and appear after the next monthly reload.
Data as of October 2, 2026, from Form ADV. Sources: SEC registered adviser data (ia100226.zip) and IAPD compilation reports. How the directory is built.