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For asset managers

SEC-registered independent wealth management RIA

Nova Financial Services

As of its Form ADV filed March 29, 2026, Nova Financial Services, an SEC-registered independent wealth management RIA in Tucson, Arizona, reported $469.4 million in regulatory assets under management across 1,388 accounts, ranking #38 among independent RIAs in Arizona by assets.

Registration

Main office
Tucson, AZ
Registration
SEC-registered, Approved
CRD number
150148
SEC file number
801-79612
Registered since
April 25, 2014
Latest Form ADV filing
March 29, 2026
Legal name
NOVA FINANCIAL LLC
Organized as
Limited Liability Company
Fiscal year ends
December
Other offices
1

Key figures

Regulatory assets under management
$469.4 million
Discretionary
$468.9 million (99.9%)
Non-discretionary
$545,687
Accounts
1,388 (1,384 discretionary)
Clients
738, approximate as reported
Employees
10
Advisory staff
7 performing investment advisory functions
Average account
$338,217
Asset growth, 1 year
20.0% (from $391.2 million a year earlier)
Asset growth, 3-year annual rate
17.4% (from $290.3 million three years earlier)
Asset growth, 5-year annual rate
13.2% (from $252.7 million five years earlier)
Client growth, 1 year
0.1% (from 737)

Independent wealth management RIA: individual and high net worth clients hold at least half of its regulatory assets, it offers financial planning or portfolio management for individuals, and it is not a broker-dealer, a bank or part of one by the directory's rules. How firms are classed.

Growth rates come from the SEC's yearly snapshots and are left blank when the years are not comparable.

Rankings

Among independent wealth management RIAs.

Assets over time

Nova Financial Services: regulatory assets under managementThe SEC's yearly snapshots and the latest filing. Years of state registration are not in the SEC files.RAUM the firm reported in each snapshot, October 1, 2014 to October 2, 2026.
$0$200M$400M$600M201420162019202120242026$469MOctober 1, 2014: $109.5 millionOctober 1, 2015: $128.9 millionOctober 3, 2016: $122.9 millionOctober 2, 2017: $129.1 millionOctober 1, 2018: $210.4 millionOctober 1, 2019: $212.3 millionOctober 1, 2020: $220.2 millionOctober 4, 2021: $252.7 millionOctober 3, 2022: $308.5 millionOctober 5, 2023: $290.3 millionOctober 1, 2024: $342.5 millionSeptember 2, 2025: $391.2 millionOctober 2, 2026: $469.4 million
Data table
Nova Financial Services: regulatory assets under management
As ofRAUM
October 1, 2014$109.5 million
October 1, 2015$128.9 million
October 3, 2016$122.9 million
October 2, 2017$129.1 million
October 1, 2018$210.4 million
October 1, 2019$212.3 million
October 1, 2020$220.2 million
October 4, 2021$252.7 million
October 3, 2022$308.5 million
October 5, 2023$290.3 million
October 1, 2024$342.5 million
September 2, 2025$391.2 million
October 2, 2026$469.4 million

Clients and services

Client mix

Regulatory assets by client typeForm ADV Item 5.D, as reported. Client counts are approximate.
MeasureBarRAUM
High net worth individuals 144 clients $276.8 million
Individuals (other than high net worth) 594 clients $192.6 million

How the firm is paid

  • A percentage of assets under management
  • Hourly charges
  • Fixed fees

Advisory services

  • Financial planning
  • Portfolio management for individuals or small businesses
  • Portfolio management for businesses or institutional clients
  • Pension consulting
  • Selection of other advisers
  • Educational seminars or workshops

Financial planning clients (Item 5.H): 1-10.

Wrap fee program sponsor or portfolio manager: no.

Other business, affiliations and custody

Other business activities (Item 6.A)

  • Insurance broker or agent

Financial industry affiliations (Item 7.A)

  • Banking or thrift institution
  • Accountant or accounting firm
  • Insurance company or agency

Custody (Item 9)

The firm reported no custody of client cash or securities.

Investment adviser representatives

IARs registered with the firm
9
Also registered through a broker-dealer
0
Employees who are IARs (Form ADV 5.B(3))
7

Between 2 and 4 of the firm's 9 IARs are registered in jurisdictions that require IAR CE. The source counts registrations by jurisdiction, and many IARs are registered in more than one, so the exact number is not knowable from it. IAR CE requirements by state.

Counts only. AdvisorIQ does not list individual people.

Disclosures

On Form ADV Item 11 the firm answered yes to 0 disclosure questions. See the detail on IAPD.

Succession and acquired firms

On Form ADV Item 4 the firm did not report succeeding to another adviser's business.

Succession and M&A for advisors

Similar-sized firms in Arizona

The five independent RIAs nearest in regulatory assets with a main office in the same state.

Firm data as of October 2, 2026, from ia100226.zip. Figures are as the firm reported them; corrections are made on Form ADV and appear after the next monthly reload.

Data as of October 2, 2026, from Form ADV. Sources: SEC registered adviser data (ia100226.zip) and IAPD compilation reports. How the directory is built.