State-registered independent wealth management RIA
Premier Financial Planning, Inc.
As of its Form ADV filed January 12, 2026, Premier Financial Planning, Inc., a state-registered independent wealth management RIA in Valley Center, California, reported $56.7 million in regulatory assets under management across 143 accounts, ranking #1365 among independent RIAs in California by assets.
Registration
- Main office
- Valley Center, CA
- Registration
- State-registered, Approved
- CRD number
- 145897
- SEC file number
- None (state-registered)
- Registered since
- February 29, 2012
- Latest Form ADV filing
- January 12, 2026
- Organized as
- Corporation
- Fiscal year ends
- December
- Other offices
- 0
Key figures
- Regulatory assets under management
- $56.7 million
- Discretionary
- $56.7 million (100.0%)
- Non-discretionary
- $0
- Accounts
- 143 (143 discretionary)
- Clients
- 41, approximate as reported
- Employees
- 2
- Advisory staff
- 2 performing investment advisory functions
- Average account
- $396,703
- Asset growth, 1 year
- Not reported
- Asset growth, 3-year annual rate
- Not reported
- Asset growth, 5-year annual rate
- Not reported
- Client growth, 1 year
- Not reported
Independent wealth management RIA: individual and high net worth clients hold at least half of its regulatory assets, it offers financial planning or portfolio management for individuals, and it is not a broker-dealer, a bank or part of one by the directory's rules. How firms are classed.
Growth rates come from the SEC's yearly snapshots and are left blank when the years are not comparable.
Rankings
Among independent wealth management RIAs.
Assets over time
Data table
| As of | RAUM |
|---|---|
| October 1, 2010 | $38.8 million |
| October 3, 2011 | $43.0 million |
| October 7, 2026 | $56.7 million |
Clients and services
Client mix
| Measure | Bar | RAUM |
|---|---|---|
| High net worth individuals 15 clients | $41.4 million | |
| Individuals (other than high net worth) 24 clients | $8.9 million | |
| Pension and profit sharing plans 1 client | $4.7 million | |
| Corporations or other businesses 1 client | $1.6 million |
How the firm is paid
- A percentage of assets under management
- Hourly charges
- Fixed fees
Advisory services
- Financial planning
- Portfolio management for individuals or small businesses
Financial planning clients (Item 5.H): 11-25.
Wrap fee program sponsor or portfolio manager: no.
Other business, affiliations and custody
Other business activities (Item 6.A)
None reported.
Financial industry affiliations (Item 7.A)
None reported.
Custody (Item 9)
The firm reported no custody of client cash or securities.
Investment adviser representatives
- IARs registered with the firm
- 2
- Also registered through a broker-dealer
- 0
- Employees who are IARs (Form ADV 5.B(3))
- 2
Designations held by the firm's IARs: CFP 1.
2 of the firm's 2 IARs are registered in jurisdictions that require IAR CE. IAR CE requirements by state.
Counts only. AdvisorIQ does not list individual people.
Disclosures
Our source has no Form ADV Item 11 detail for this firm. See the detail on IAPD.
Succession and acquired firms
On Form ADV Item 4 the firm did not report succeeding to another adviser's business.
Similar-sized firms in California
| Firm | City | RAUM |
|---|---|---|
| Knight and Company Wealth Advisors, LLC | Pleasanton | $56.9 million |
| Disciplined Growth Capital, LLC | Aptos | $56.8 million |
| Zuma Wealth LLC | Malibu | $56.8 million |
| Austin Consulting | Spring Valley | $56.8 million |
| McIntosh Capital Advisors, Inc. | Los Angeles | $56.6 million |
The five independent RIAs nearest in regulatory assets with a main office in the same state.
Elsewhere
- Premier Financial Planning, Inc. on IAPD: Form ADV, brochures and disclosure detail.
- Firm website: www.myplanner.cc
- Independent RIAs in California
Firm data as of October 7, 2026, from IA_FIRM_STATE_Feed_10_07_2026.xml.gz. Figures are as the firm reported them; corrections are made on Form ADV and appear after the next monthly reload.
Data as of October 7, 2026, from Form ADV. Sources: SEC registered adviser data (ia100226.zip) and IAPD compilation reports. How the directory is built.