SEC-registered wealth management firm Broker-dealer affiliated
Secure Asset Management, L.L.C.
As of its Form ADV filed August 20, 2026, Secure Asset Management, L.L.C., an SEC-registered, broker-dealer affiliated wealth management firm in Troy, Michigan, reported $870.6 million in regulatory assets under management across 4,609 accounts, ranking #55 among all wealth firms in Michigan by assets.
Registration
- Registration
- SEC-registered, Approved
- CRD number
- 144046
- SEC file number
- 801-113954
- Registered since
- September 7, 2018
- Latest Form ADV filing
- August 20, 2026
- Organized as
- Limited Liability Company
- Fiscal year ends
- December
- Other offices
- 31
Key figures
- Regulatory assets under management
- $870.6 million
- Discretionary
- $788.7 million (90.6%)
- Non-discretionary
- $81.9 million
- Accounts
- 4,609 (4,144 discretionary)
- Clients
- 2,877, approximate as reported
- Employees
- 54
- Advisory staff
- 54 performing investment advisory functions
- Average account
- $188,895
- Asset growth, 1 year
- -2.2% (from $890.0 million a year earlier)
- Asset growth, 3-year annual rate
- 25.5% (from $440.0 million three years earlier)
- Asset growth, 5-year annual rate
- 28.9% (from $244.9 million five years earlier)
- Client growth, 1 year
- -39.0% (from 4,714)
Broker-dealer affiliated. The firm is affiliated with a broker-dealer (Item 7.A(1)), at least half of its advisory staff are registered representatives of a broker-dealer (Item 5.B(2) against 5.B(1)), and its advisers manage less than $100 million each on average (5.F(2)(c) over 5.B(1)), the pattern of a broker-dealer's advisory arm rather than an adviser that owns a small broker-dealer. It is ranked among all wealth firms, the directory's view that includes wirehouses and broker-dealer firms, not in the main lists of independent RIAs. How firms are classed.
Growth rates come from the SEC's yearly snapshots and are left blank when the years are not comparable.
Rankings
Among all wealth firms, including wirehouses and broker-dealer firms.
Assets over time
Data table
| As of | RAUM |
|---|---|
| October 1, 2018 | $102.3 million |
| October 1, 2019 | $193.8 million |
| October 1, 2020 | $220.4 million |
| October 4, 2021 | $244.9 million |
| October 3, 2022 | $387.3 million |
| October 5, 2023 | $440.0 million |
| October 1, 2024 | $599.6 million |
| September 2, 2025 | $890.0 million |
| October 2, 2026 | $870.6 million |
Clients and services
Client mix
| Measure | Bar | RAUM |
|---|---|---|
| High net worth individuals 233 clients | $506.8 million | |
| Individuals (other than high net worth) 2,644 clients | $363.9 million |
How the firm is paid
- A percentage of assets under management
- Fixed fees
- Other
Advisory services
- Financial planning
- Portfolio management for individuals or small businesses
- Pension consulting
- Selection of other advisers
Financial planning clients (Item 5.H): 51-100.
Wrap fee program sponsor or portfolio manager: no.
Other business, affiliations and custody
Other business activities (Item 6.A)
None reported.
Financial industry affiliations (Item 7.A)
- Broker-dealer
- Accountant or accounting firm
- Insurance company or agency
Custody (Item 9)
The firm reported no custody of client cash or securities.
Investment adviser representatives
- IARs registered with the firm
- 55
- Also registered through a broker-dealer
- 31
- Employees who are IARs (Form ADV 5.B(3))
- 54
Designations held by the firm's IARs: CFP 7, ChFC 2.
Between 27 and 44 of the firm's 55 IARs are registered in jurisdictions that require IAR CE. The source counts registrations by jurisdiction, and many IARs are registered in more than one, so the exact number is not knowable from it. IAR CE requirements by state.
Counts only. AdvisorIQ does not list individual people.
Disclosures
On Form ADV Item 11 the firm answered yes to 1 disclosure question. See the detail on IAPD.
Succession and acquired firms
On Form ADV Item 4 the firm did not report succeeding to another adviser's business.
Similar-sized firms in Michigan
| Firm | City | RAUM |
|---|---|---|
| JLB & Associates Inc | Plymouth | $892.7 million |
| Cambient Family Office, LLC | Ada | $857.9 million |
| Liberty Capital Management Inc | Birmingham | $849.5 million |
| Baron Wealth Management, LLC | Troy | $846.8 million |
| Verde Capital Management, Inc. | Clarkston | $845.8 million |
The five wealth firms, broker-dealer affiliated firms included, nearest in regulatory assets with a main office in the same state.
Elsewhere
- Secure Asset Management, L.L.C. on IAPD: Form ADV, brochures and disclosure detail.
- Firm website: www.securefg.com
- Wealth management firms in Michigan
Firm data as of October 2, 2026, from ia100226.zip. Figures are as the firm reported them; corrections are made on Form ADV and appear after the next monthly reload.
Data as of October 2, 2026, from Form ADV. Sources: SEC registered adviser data (ia100226.zip) and IAPD compilation reports. How the directory is built.